A logo is to a business as your face is to you. It is how you are recognised. It reflects your personality, or in case of your business. It is also the most powerful marketing tool known around. Logo design establishes your identity. It’s hard to establish your business in the market place without a logo. A logo is like a mental shortcut to a product or company. Just how often do you recognise a car from its make, rather than the ever present logo on the bumper or in front? The power of a logo lies in its visual stature. Studies have shown people recognise and relate to images faster then say text. In today’s world of multimedia, this […]