Social media is so engraved in our daily lives these days that we are ourselves are becoming a brand. We need to understand the psychology of social media and use that knowledge to bring our customers closer, give them more of what they want, and create better relationships.
Data reveals that shoppers that are influenced by Pinterest are more likely to spend around on average $100 on Shopify, as compared to users who use Facebook.
The pins have more longevity than that of say a tweet or a Facebook post. A tweet lasts for few minutes, a Facebook post may last for few hours or couple of days. But pins, can live up to a period of up to 4 months.
A large amount of online shoppers admit they have bought at one product after finding it on Pinterest.
The simple interface of Pinterest makes it possible for advertisers to use this social media platform as a medium to increase their customer reach. Pinterest ads get seen as advertisements, but as a pin, which promotes their product or service.
More people are joining this image-based platform. About 85% of users on Pinterest have admitted they’ve purchased using Pinterest as a referral.
How To Get Started With Pinterest
There are two different types of accounts: beginners & business.
To begin you must set up a personal profile, then set up your business profile. See how to set up your business account on Pinterest.
Once your business account is ready, you will be directed to a dashboard in your Pinterest profile. Get yourself familiar with the basics and then read on below to learn how to get traffic to your website.
We start with how to optimise your boards, pins, content, SEO and finish analytics.
Optimising your Pins
I am sure such as myself a few of you might not know about pin optimisation in Pinterest. Don’t worry, below we give you each detail regarding how to make your pins more searchable.
It simple. You just post the image, which inspires you most.
There are different parameters to be taken in consideration though, it’s which deciding what to pin on Pinterest.
People just love to see images with valuable information and in-depth message. As a business owner, you should have a clear understanding of what & how to pin on Pinterest.
Below are simple and effective examples.
CoolResumes provides an ideal example of how to optimise pins, in order to grab a users attention. Use a bold headline and put the content inside the pin.
The idea is that you make your pin searchable first; which is done by adding an description to your pin.
Pinterest just loves tall images so design to the appropriate size.
Optimising the Board
Once the pins are set, it’s time to direct your efforts to the boards. A board is a collection of different images arranged as an interest based topic.
If you have an online store, you can make different boards to entice more customers attention towards your brand. You can create different boards such as ‘Holiday Special’, ‘Summer Festivals’ or any topic which is similar to reach more customers on Pinterest.
Coca Cola, is one of the most influential brands, they have created different boards such as ‘Holiday’, ‘Recipes’ and ‘Thanksgiving’. This draws attention to a large number of different consumers & targets it’s markets to its brand.
Optimising the Content
We all know that content is KING ,in terms of online marketing.
Some of the content optimisation tips that will help brands increase their searchability are listed below:
- Write relevant content & keywords in the boards & pins
- Make sure it’s short & effective
See how intelligent and creative the above pin is, The New York Times is one of the world’s eminent names in news industry, and you can see why. This pin creates curiosity and draws the user to want to read more.
Pinterest SEO (PSEO)
One of the most important things with increasing your brand visibility is that users should be able to find your pins and boards easily.
Pinterest has on-site SEO, which helps users to find the content of their interest, via the use of tags and keywords.
You can see by for the search result ‘weight loss’, all the relevant pins are displayed. This means all the brands that have any product or service related to anywhere near weight loss will display.
This is a real power. Here are some tips for good optimisation:
- Use relevant keywords in your headline, description
- Use hashtags
- Add the backlink of your website on every image that is posted from outside websites. This increases the traffic on your website.
Analytics for Pinterest
Pinterest has an in-built analytical tool, this helps your business grow organically. Get to know Pinterest Analytics as it will help increase your efforts.
Rich pins are new to Pinterest, in order to encourage all sorts of businesses to start using this amazing platform.
It was only introduced this 2016, and there are 6 kinds of rich pins:
Each pin is meant for a separate purpose. for eg. clicking on a Product Pin takes you to the stock, and price of the product, and a user can easily click to buy the product they choose. You can also “Promote” pins to expand the visibility.
Pinterest has slowly been building steadily to reach the top place now in social media platforms, and because Pinterest’s users are mainly interested in purchasing products this platform has a real push for online businesses.
70% of the users on Pinterest users come online with the intention of purchasing a product.
Since Pinterest is really the best platform to refer, compare and choose products, customers love this when it comes to online shopping.