set goals and objectives for your website

Set goals and objectives for your website

When planning a new website, every business or organisation should set goals and objectives for your website. It’s obvious that you might want to skip ahead to the “fun stuff” and brainstorm ideas.

facebook-ads

Creating Effective Facebook Ads

Many startup and small businesses have had an attempt at creating effective Facebook Ads,  as part of their marketing strategy, but most of these businesses have no idea how to effectively use Facebook Ads (all you are doing is helping boost Facebook’s stock price).

Google Forcing-SSL-Certificates

Why is Google Forcing SSL Certificates?

Google is always changing the playing field, and it’s our responsibility to educate our clients when constant changes occur. A current change which has been slowly developing in the background is securing your website by installing a SSL Certificate.

How branding adds value to your business

How does branding adds value to your business? A brand is so much more than just your logo. A brand is defined by how and why someone buys a product or service. This can include reputation, promotions, price point, communications and other areas.

Benefits of Keyword Domain Names

We love our clients, and we like to help them and provide them support and marketing advice, one advice I tell all our clients is to ensure your keywords are in your domain URL. It’s important to understand the benefits of keyword domain names, and just how important harnessing that power is their their SEO marketing strategy.

Blogs-Help-Your-SEO

Do Blogs Help Your SEO?

Blogs have all sorts of benefits for your website; they increase awareness of your business, give you a platform to share your expertise and knowledge for your customers. This on it’s own makes blogging a huge strategy for your website – but it also helps with your website’s ranking on search engines.

succesful-branding

Why Consistency Is Important To Successful Branding

Successful Branding is the key to differentiating yourself from your competition, you see if you don’t create a brand promise around the reality that you live up to, your brand promise will be pointless.

What Is a Brand Identity?

A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience,  it’s a way to differentiate yourself from your competition.