Why SEO and Searching is important

When someone starts a search, they are starting a journey. Digital Marketers love to talk about something named “the consumer journey”, which is a fancy word of referencing a user’s direction from inception of their task to the end – and these journeys start with a simple search.

What is a long tail keyword?

There is a new SEO sheriff in town and it’s name is Long tail keyword. What are these? These are longer and more specific keyword phrases that a visitor is more likely to use when they’re closer to buying or when they’re using voice search.

Why video testimonials boost your SEO

Some will tell you that the key to success is hard work, but if you don’t have anyone vouching for the hard work you put in then you’ll find yourself going round and round when it comes to proving your values to prospective customers.

What is a cornerstone article

Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience.

A Beginners Guide on Keyword Research

Google is constantly keeping us on our toes with all their algorithm updates, but one thing that has stayed pretty consistent for marketers looking to optimise their websites for the search engines is keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research? Keyword research is when online users use keywords to find and research search terms that users enter into search engines. The knowledge about these specific search terms can help inform content strategy, and marketing strategy. Below is a keyword research process you can follow to help you come up with a list of words you should be targeting. This way, you will be able to establish a strong keyword strategy that helps you get found for the search terms you actually care about. How do […]

Choosing the right SEO Keywords

Ranking in the search engines is a complex process, so choosing the right SEO keywords is important, but if you’re not a SEO expert where do you start? You start by doing a keyword research first and getting inside the heads of your customers, by knowing exactly what words they use when searching. How do you choose which keywords to optimise for? Should you focus on long tail keywords, or go straight for the most competitive head terms?   Check your competition Whether you target long tail keywords that are specific and consist of multiple key words, or you target after head terms depends on your competition. If the competition in your business is high, then you will have a hard time ranking on competitive head terms. If you have […]

Benefits of having a Blog page?

We are often asked by our clients whether having a blog on their site is really a necessary. As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge advocate of investing heavily in a content strategy, and that strategy begins with your company blog. Below are some major reasons why having a blog is critical to a successful site: 1. Drives traffic to your website: First, and most important a blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic to your website. Your business might be on Facebook, Twitter, LinkedIn, Pinterest, or anywhere else. Posting […]

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Welcome to our blogs. Have a read through and let us know what you think.

What is UI Design?

What is UI (user interface) Design? is difficult to answer because of its large variety of misinterpretations. While User Experience is a mishmash of tasks focused on optimisation of a product for effective and enjoyable use; User Interface Design is its compliment, i.e. the look and feel, or the presentation and interactivity of the product. But it is easily and often confused by the industries that use UI Designers. To some extent that different job roles will often refer to the profession as something completely different (i.e.UX). You will find perception of the profession that is alike to graphic design. Sometimes spreading to branding, and even front end web development as well. If you look at an expert explanation of User Interface Design, you will mostly find descriptions that are in […]

Google Sends Warnings for HTTP Sites

If you’re website is using HTTP at the start of the domain name you may get a warning notice from Google, they already have begun sending out warning notices to owners that their website will be flagged as a “non secure” in Google Chrome starting in October 2017.  Their first step in the plan is to display a “Not secure” label in the address bar. So what does this mean for you?  If your website uses a form which includes things such as a comment form, Google can show the website as not being secure if you use the Google Chrome browser.  Google will also show this warning for ALL your pages when viewed in the Incognito mode.  If your website has no forms but is the […]