A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience, it’s a way to differentiate yourself from your competition. It subconsciously affects how your customers view everything from your industry, to your relevance, to your trustworthiness.
Are you looking to get tremendous results for your brand through social media this year?
Social media is ever evolving as one of the biggest components for generating business sales and leads. It means that you need to come up with some plans that can stand you out from your competition.
Here is some tips.
Streaming Live Video Plays a Key Role
Brands need to utilise live video streaming as a prominent option to connect with their customers and attract more customers.
Something to consider, consumers always trust a brand that has taken care about their customers and make every possible effort to fulfill their desires. We believe that streaming live video will bring you one stop closer to your targeted audience.
You can also use this option to share stories of your brand.
A Brand that Targets on Real-Time Engagement is Already Ahead
When it comes to social media, consistency plays a major role, especially when people are spending 30% their time on social media.
Because this is a massive competition, if you are not listening to your chances properly, you will not be able to accomplish your targets.
So, keep your audience involved through constant interaction.
Have you ever thought that why giant brands like Coca-Cola or Starbucks are so successful on social media?
It’s simple. These brands are always active on social channels, and engage their audiences through a range of techniques. Such types of brands also respond quite efficiently which is yet another prominent reason behind their success.
So if you are expecting outstanding results from your social media, then get more focused towards real-time engagement.
Collect Analysis for Decision Making
Gone are the days when business decisions have been made on a ideal situation. Now with the fast advancement in technology, everything has changed.
If you want to create a social media strategy you have to gather facts and data to make a mature decision.
If you haven’t been collecting data analysis then it’s time for you to take it into consideration.
Brands Should Focus More on Visual Content
Content (in text form) will no longer be enough to attract your customers. You really have to include video for making your content stand out more.
It’s a fact that social media platforms gets updated after every second with unlimited number of posts. So sometimes, it’s not possible for your’e user to read everything they come across.
Most of the times they will only consider reading a post that looks more appealing, and this is where video comes in.
It’s obvious that if you want to boost the visibility of your posts, make your content as appealing as possible through quality visuals.
Customers Are Becoming You’re Ambassador
Satisfying your’e customer to make them your ambassador of your product is more important these days.
A potential customer usually conducts a research now before making their final decision. For this, they will ask other people about their experiences about your brand.
If you have already established a good relationship with your existing customers, they will certainly tell all their friends about it.
So, it is vital for you to satisfy your existing customers, so that they can become the real ambassadors of your brand.
New Publication Options Will Provide More Opportunities for Brands
Did you know Facebook has started to roll out a new Instant Article feature. We personally think this feature will be an amazing option for any brands, marketers and publishers and to convey their messages.
We live in such an informative age, which means it has become crucial for any brands to now educate their audience. Instant Article will be an appropriate feature for one of these purposes.
If you are targeting a more mature audience, then try LinkedIn’s new pulse features.
In summary, you now don’t need to miss any opportunity to win your audience, these publication features are quite useful tools that will keep you connected with your audience.
Smart phones Need to be Given Topmost Priority For Marketing
Browsing on your smart phone is becoming more and more the common way to be on the internet.
Do you know that the number of mobile-only internet users now exceeds desktop-only users?
If you are not using your smart phones correctly, then now is the time to think of it as the most powerful element for building up a social media marketing strategy for your brand.
It the sensible move because the majority of people now use smart phones to spend time using social media.
Because of this you will have to use appropriate size of images that look amazing on a smart phone. You may also have to re-structure your social content strategy accordingly to gain better results.
Social media is emerging as one of the most appropriate platform for all types of brands. It is an ever-changing industry that requires you to be updated about the latest trends.