Why do a brand audit?
Why do a brand audit?’ is something I constantly have to educate prospective and existing clients. Brand audits help businesses recognise their strengths and weaknesses, they create opportunities for improving, and find ways to help them stay relevant and move forward.
Why Do You Need A Brand Promise?
Why does a business need one? How would it make a business better? How does it relate to my brand strategy?
How can a small agency compete with the larger agencies?
It’s important to understand the benefits to the client for using a smaller agency over the larger ones. These benefits are great to keep in mind when you meet with potential clients.
8 Biggest Branding Mistakes
When branding a new business or existing re-brand can be daunting without the proper knowledge or know-how, so it’s best you avoid our 8 biggest branding mistakes.
Checklist for a Successful Brand
As an experience creative designer I truly believe and practice that it’s important to make a good impression visually. With that in mind, below is a checklist we have written in creating a successful, memorable and more importantly a consistent brand, because consistency builds trust, and trust wins customers!
Why you should rebrand?
Why you should rebrand is a question I get asked often, and they answer is if there’s one thing that running a branding agency has made me appreciate, it’s the ever-changing nature of the marketplace.
What is Brand Meaning?
The best brand meaning stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning
How branding adds value to your business
How does branding adds value to your business? A brand is so much more than just your logo. A brand is defined by how and why someone buys a product or service. This can include reputation, promotions, price point, communications and other areas.
Why Consistency Is Important To Successful Branding
Successful Branding is the key to differentiating yourself from your competition, you see if you don’t create a brand promise around the reality that you live up to, your brand promise will be pointless.
What Is a Brand Identity?
A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience, it’s a way to differentiate yourself from your competition.