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Why do a brand audit?

Why do a brand audit?’ is something I constantly have to educate prospective and existing clients. Brand audits help businesses recognise their strengths and weaknesses, they create opportunities for improving, and find ways to help them stay relevant and move forward.

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Why Do You Need A Brand Promise?

Why does a business need one? How would it make a business better? How does it relate to my brand strategy?

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How can a small agency compete with the larger agencies?

It’s important to understand the benefits to the client for using a smaller agency over the larger ones. These benefits are great to keep in mind when you meet with potential clients.

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8 Biggest Branding Mistakes

When branding a new business or existing re-brand can be daunting without the proper knowledge or know-how, so it’s best you avoid our 8 biggest branding mistakes.

How branding adds value to your business

How does branding adds value to your business? A brand is so much more than just your logo. A brand is defined by how and why someone buys a product or service. This can include reputation, promotions, price point, communications and other areas.

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Why Consistency Is Important To Successful Branding

Successful Branding is the key to differentiating yourself from your competition, you see if you don’t create a brand promise around the reality that you live up to, your brand promise will be pointless.

What Is a Brand Identity?

A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience,  it’s a way to differentiate yourself from your competition.