Why you should rebrand?
What Does Rebranding Involve?
There are is a delusion about branding, the biggest is being that a logo is a brand.
A logo identity is just a small part of the overall branding process. It’s often the most recognisable element used to communicate with your customers; this sometimes means that a logo is often the only element that a lot of businesses focus on when they rebrand. But a brand is the sum of all of the touch-points that comes into contact with your customers. These do include a logo, stationery, website and marketing collateral, but it’s more than that, its also how your staff communicate with your customers. A brand is what your customers think of when they hear your business name or when your logo is seen. It’s a perception.
Below are some great examples of big brands that have rebranded over decades.