Ten logo design tips from the field

I’ve learned from quite a few mistakes during my time as a designer, and to save you from doing likewise, here are 10 logo design tips I picked up. 1. A logo doesn’t need to say what a company does

 Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc. 2. Not every logo needs a symbol

 Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think. […]

Superman symbol evolution

First appearance of Clark Kent, 1934-35 “In 1945, National Periodical Publications (later simply known as DC Comics) trademarked Superman’s symbol, allowing the ability to print his stories in perpetuity, rather than allowing the printed material to become public domain after 75 years, as was the norm at that time. The ability to license and merchandise the character created another source of income for the comics industry.” In 1944, the trademarked version of the symbol appeared in Superman 26 “Superman’s symbol has become recognizable all over the world. However, at one time, it was not even very consistently drawn — and that is the crux of this article. Prior to having trademarked the symbol, it went through a great deal of […]