Content Relevance for SEO

Effective SEO is about writing quality content, Google algorithm looks for important words at particular places on your website or blog, so content relevance for SEO is an absolute must to achieve high rankings.

What is Content Relevance for SEO?

Content Relevance is used to point out how relevant a website is in relation to a particular search topic or term. Topic relevance is of absolute importance for SEO.  The better the content of a page matches a search query, the more likely it will achieve a good ranking. This means Content Relevance is considered as one of the ranking factors that Google uses to gauge a website in its index.

The term “Content Relevance”

The term refers to how well the information on a website relates to a search query. Criteria includes content like visible text, images and or videos. Relevance also can be generated through meta elements like title, meta description and alt tags.

Content Relevance for SEO contrasts from topical relevance in so far as it centers in on the meaning of the text on the website, and is not mainly related to the links between websites.

What does Content Relevance for SEO mean for Google?

For every search enquiry, Google will assess which websites in their index are the best able to meet a users requirements. This is achieved when the algorithms calculates how well the websites in the index matches what the user is searching for. At the same time, characteristics like load time, site map, link structure are considered content relevance. These processes are what achieve the rankings in the search results.

Relevant text is very important for Google. This is because the search results is supposed to match a users different search enquiries as exactly as it could. The ultimate goal is satisfying the user experience. Search providers are also commercial enterprises who are trying to achieve revenue via paid ads on the search results pages. The closer the results match a search, the more users will have the results.

Criteria for Content Relevance for SEO

There are a number ways of looking at a website’s content:

• Body copy: This refers to how well the meaning of the copy matches the search.
• Content language: Supplying content in the same language as the query is made is a must for relevance.
• Images: Visual images support the text information.
• Local aspect: Use terms that relate to the certain region.
• Page title: The page title can indicate the website’s main topic.

Importance of Content Relevance for SEO

Content Relevance for SEO plays a conclusive role with the on-page optimisation element. Improving how well content works with targeted keywords is one of the main tasks of SEO. Just adapting the content of an internet site, for example for a category or article, can improve the position of a keyword.

Content Relevance is an important ranking factor, but it’s still just one of more than one hundred things that Google use in its algorithms. It is the combination of all these factors that is the basis for great positions in the search results.

For example content of a website could be highly relevant to the specific topic, but if the website takes too long to load and is not properly optimised for mobile, then it will probably still not be able to rank highly in the mobile SERPs.

Creating relevance with my content?

SEO specialists can use targeted keyword research to find which words are relevant for specific search terms. Google Keyword Planner is used to help with this research. It also, can signify content that can be increased by applying the formula WDF*IDF. This works by using the best-ranking websites to determine which terms a document should contain in order to best relate to a specific searched keyword. When writing content based on this research, the goal should not be to chain relevant words and word combinations together, but to focus a whole topic.

Contact us directly or email us to speak to us on how we can you with content relevance for SEO.