Graphic Design Adelaide

Graphic design Adelaide is the art of communication, and problem-solving through the use of type, space and image.

Graphic Design Adelaide

Graphic Design Adelaide – We are a Branding Adelaide agency based in Adelaide.

Graphic Design Adelaide, Website Design, Logo Design, Branding Adelaide, SEO – DesignLab.

Graphic design Adelaide is the art of communication, and problem-solving through the use of type, space and image.

We specialise in graphic design and website design. We design logos, brands, build websites and produce print in Adelaide.

The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved.

Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages.

A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result.

Design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

The types of graphic design

  • Visual identity graphic design
  • User interface graphic design
  • Publication graphic design
  • Marketing graphic design
  • Advertising graphic design
  • Packaging graphic design
  • Motion graphic design
  • Environmental graphic design
  • Signage graphic design
  • Art and illustration for graphic design

More information about AGDA – Graphic Design

Graphic Design Adelaide

Graphic Design Services we offer

  • Graphic Design
  • Advertising Design
  • Annual Reports
  • Brochure & Editorial Design
  • Direct Mail
  • Print Design & Management
  • Typesetting
  • Signage

Logo Design Services we offer

  • Corporate Identity
  • Corporate Branding
  • Corporate Stationery
  • Logo Concept & Design
  • Visual Branding
  • Brand Identity

Website Design Services we offer

  • Website Design Adelaide
  • Website Development
  • Content Management Systems
  • Social Media
  • SEO + SEM
  • Email Marketing
  • Website Hosting
  • Domain Registration
  • Website Maintenance

Adelaide SEO Services we offer

  • On Page SEO
  • Off Page SEO
  • Keyword Research
  • SEO Website Audit
  • Google Adwords

Branding Adelaide is ‘the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.’ It’s what consumers think of your product / image / company.

A Brand is how you want your audience and everyone else to view your company. Branding is what your audience can expect from your services or products.

But how do you create a brand?

Step 1. Define your brand

Before you create your brand you must first define it. Work to define the following to focus your brand:

  • Company mission statement.
  • Characteristics of your company.
  • What are our company goals?
  • Characteristics you would like your company to have.
  • Who is our target audience?

Read about Branding Adelaide here

Read about brand strategy here

Finding the right Design Agency

At DesignLab we value and practice forming close partnerships with our clients, so it can be stressful finding the right design agency when you are shopping around. 

In an industry where design agencies seem to pop up overnight, it’s important that you cut through the spin and find out exactly who you’re really dealing with to ensure that the “connection” is right for your needs.

Below we have listed down a number of basic rules to help you find the right partnership.

1. It’s all about relationships.

  • Do you need a quick turnaround or it just could be a a one-off job? Or could it be an on-going service where you need to deal with the same designer often.
  • Do you want to deal with the account manager or are would you prefer dealing directly with the graphic designer?
  • Are you happy with a “Tiger Airways” experience or do you want all the bells and whistles?

The above will play a big part on who will prove the right partner.

2. Budget Range

As the old saying goes “champagne taste on beer money”. If you’re spending $500 on a quick logo then don’t expect it to go far in a bigger agency that has large overheads. But, if you’re a large corporate company it’s not realistic to expect a freelance to have the capacity or experience to work on a project such as yours.

3. Size does matter

Just think your local mechanic doesn’t have the experience or tools to fix a Ferrari, a smaller design agency may not have the experience or staff to deal with a complex work. And as my experience shows I have seen smaller agencies try very hard to convince you otherwise, just beware of silver tongue “yes of course we can”. But if you’re a start-up/small business with a small budget, then a small agency is perfect for you.

4. But experience matters more!

Always ask to see a portfolio and case studies of the agency’s past work. Only then can you decide whether they have a proven track record of customer service and delivery. Look for the type of clients that agency has worked with. Do they have a portfolio of clients in your industry? And do they understand your market and your customers.

5. Client testimonials and references

This doesn’t mean just accepting what you see on the design agencies website, it’s better to see a real sample client list or even better yet call them yourself. You would be amazed what you might learn!

6. Industry Standard

Every industry has some sort of yearly awards, competitions etc. and the graphic design industry is no different. Find out if your agency tries to excel and submit their best work for annual awards. I mean graphic design awards on their wall won’t guarantee the right outcome for you, but it tells you that the agency has at some point proven they have the ability to deliver quality work at the highest level.

Another thing to do is check to see if that design agency is an accredited member of their respective association. If so, are they published on a industry website?

7. Don’t just be led by price

Trust me, the bitter after taste of bad design will long linger after the sweetness of the low price has been forgotten! Amazing design is always worth that bit more – it’s proven to help drive your business, generate sales and persuade customers, also you feel proud seeing it, I mean you have to live with it day by day, so you better love it! The design agencies who hold on their rates are often the busiest and best ones, because they don’t need to discount their prices. Why are they busy? Probably because they’re good at what they do and they know it.

8. Understanding the landscape

Over past ten years the graphic design landscape as a service has changed beyond recognition. Today you can hire an international design agency that you don’t even need to meet. On the other end of the spectrum there are numerous start up freelance designers offering a much more basic level of expertise, but at a very competitive rate. Design agencies come in all shapes and sizes, and most with a range of different services. From your traditional large agency (who are beloved by big brands and the public sector), to a mid-size or boutique agency who’s offering is every bit as good, but which target a different client profile.

9. It’s all about getting results

At its roots, graphic design is not about creating “a pretty picture”, it is an effective communication tool that, in the hands of professionals produces results. This means there should be an agreed objective or a measure of success. Find a partner with an understanding of both the commercial and marketing challenges that face your business, and don’t be tricked on just a design solution to a marketing problem.

10. Finally, it’s all about chemistry

This is important. At DesignLab we are all about chemistry that connects. Go with your gut  and move on to an agency you feel more comfortable with. Remember you are entrusting the face and reputation of your business with this agency, so chemistry is critical.

Talk to DesignLab today about forging a partnership for your business and finding the right design agency!

 

Want to know how to design a logo like a professional? Well that takes years to master. This is why you seek a professional design agency in Adelaide such as Designlab.

However I can guide you to an easy and quick breakthrough of how we approach a logo.

First of all learn what a logo is & what it represents

Logo Design

Before you can design a logo, you must understand what a logo is, what does it represent and what is it supposed to do. A logo is not just a mark – a logo reflects a business’s brand by the use of shapes, fonts, colour, and images.

A logo inspires trust, admiration and recognition for a company and it’s our goal as a graphic designer to create a logo that meet its objective.

One must know what a logo is before continuing.

Read about what is a logo check out Wikipedia’s.

Understand The Principles of Effective Logo Design

Effective Logo Design

Now that you know what a logo is, and what it represents you must learn about what makes a great logo; the basic rules and principles of an effective logo design.

1. A logo must be simple

A logo must be simple, it’s design allows for instant recognition and the logo should be versatile & memorable. A good logo features something unexpected without being overdrawn.

2. A logo must be timeless

An effective logo should stand the test of time. Will the logo still be effective in 10, 20, 50 years? A good one does.

3. A logo must be memorable

An logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.

4. A logo must be appropriate

How you position the logo should be appropriate for its business. For example, if you are designing a a logo for restaurant, it would be appropriate to use a classy font & colour scheme.

5. A logo must be versatile

An effective logo needs to work across a variety of applications and mediums.  Logos should be designed in vector format, this ensures they can be scaled to any size. The logo must also work in just one colour, as well as colour.

Learn Off Others Success & Mistakes

Logo Success

Successful Logos

Now that you know the basic rules of good logo design, you can distinguish the differences between a good and a bad logo… By researching why other logos have succeeded, and why they have succeeded can give you a great insight into what makes a great logo.

A great example, is the famous Nike Swoosh. The logo was created by Caroline Davidson in 1971 for only $35 yet it’s still a strong, memorable logo and effective without colour. It’s simple and fast and represents the wing in the famous statue of the Greek Goddess of victory, Nike – something which is perfect for a sporting apparel giant. Nike is just one of many successful logos, think about other famous logos that you know about and check out their logos – what do you think makes them successful?

Check out Logo Of The Day, it has some successful and not so successful logos, worth a look.

Not So Successful Logos

We can also learn off logos that are not successful (look above in the picture or view these bad logo designs. Some logos can depict things that may have not always been noticeable to a designer or they are simply just bad design.

Establish the Logo Design Process

Design Process

Now that you know what a logo is, what it’s principles and rules of logo design are, and what makes a logo successful we can finally begin designing. This is the hardest part and is its own topic in itself – Each designer’s logo design process is very different however check out The Secret Logo Design Process Of Top Logo Designers for a guide.

A logo design process usually consists of the following:

  1. A Good and Clear Design Brief
  2. Research & Brainstorming
  3. Sketching on Paper
  4. Prototyping & Conceptualising
  5. Send To Client For Feedback
  6. Revise & Add Finishing Touches
  7. Supply Final Files To Client
  8. Give Fantastic Customer Service

Learn The Software & Complete The Logo

Design Software

After you have got your design ideas planned, it is usually a good time to begin learning your software (Adobe Creative Suite is the industry standard) but remember you can’t design a logo by just hopping straight onto the computer… brainstorm first!

After you have your initial sketches you can then usually jump onto a computer to start drawing your logo. After you have got a great concept you can send it to your client, get feedback, and (eventually) finish the logo.

 

Why White Space is Good For Graphic Design

Graphic design is a method to communicate a certain message by using elements such as visual arts, typography or layout techniques whether we are referring to newspapers, ads, logos or websites. This style of design is defined by visual communication and it takes time and experience to master the best of its techniques so that your audience will understand your message.

Graphic design is a process that consists of seven steps that you have to take into consideration when designing. That way you can ease your work, be more organised and meet deadlines in time. It can begin with analysing your audience, stepping through defining the purpose of your message and then establishing layout and visual graphics that you will use in order to send your correct message.

There are hundreds of tips on how to perfect graphic design, but our blog is dedicated entirely to white space.

1. What is White Space?

White space means having a good eye for composition. This means you have to be able to find the right composition so that the information or whatever you are focusing on will be easy to read and spot.

There are 2 types of white space:

  1. Active (this insures a better structure and layout in design, it gives focus to the content. It is usually left out on purpose)
  2. Passive (this is the default white space left out at borders or in between content in order to make it readable)

White space DOES exists for a reason – it is to ease the process of analysing graphics so this is what you have to remember while using it in graphic design. It is a tested fact that the human eye percepts an organised and clean layout better than a cluttered space full of disturbances.

Why should you design with White Space?

To balance the layout

Passive white space is one of the reasons why text is visually received and understood easier, whether it’s regular white space or negative space, used in designs with dark background and white text.  The more space you use the easier to read and it also improves readability. Space creates a certain balance in your output, making it easier to digest.

Emphasise objects

In order to focus a viewer on a picture, try using a white border. This way you will attract attention on what’s inside the object or a picture for that matter. Always make use of white space in these situations and you will see how much more improved your design will be.

Focus on certain content

Another great technique for using white space in your graphic design is using it in a excess way. This does not always work for all designs, but when used appropriately it can really be effective and powerful. Imagine a text that has lots of white space around it. Tumblr has so many pictures like this and your eyes go straight to the text.

People really do appreciate it

At the end of the day the simpler the design looks, the better it is received by people. A cluttered design is like a cluttered desk – you can never find what you need, or if you find it than you spend lots of time looking for it. There is a bigger chance that your customers will love your design.

Your layout really appreciates it

Sit down and play with your layout, see how much it changes when you make use of  all the white space. Instead of cluttering for example your images and your text that goes with it together, try separating them by using white space. It will depend on whether you use a vertical or horizontal layout, but white space will  focus more on your content.

An elegant design is guaranteed

We have always considered white and black as the most elegant colours. They are simple, classic and timeless, and they do send the right message when you need them. White is pure, black is strong and this is why most graphic designers make use of these two colours. Larger companies use a lot of white space to advertise their products.

Remember white space is important, but it does depend on you how you want to use it, you need to be experience. If you use it in excess you might get either a boring design or on the flip side a truly unique design. Use it a little bit to get a cluttered design, or to leave out the most important elements.

 

whitespace-design-blackswan whitespace-design-montecristo-poster

 

To understand and know what good graphic design is or know why some designs work and others don’t you need to know about the basic elements and principles of design.

Elements of Design Lines, Colour, Type, Imagery, Texture Lines are used to direct the eye and create forms. Basically, lines are found in layouts to separate content, such as in magazine, newspaper, and websites.

Colour is an important element in design, it can be used to make an image stand out, to evoke emotion.

Type, is all around us. In graphic design, the goal is to not to just place some text on a page, but rather to use it effectively for communication. Choice of fonts (typefaces), size, alignment, colour, and spacing all come into play.

Imagery (Art, Illustration & Photography) A powerful image can make or break a design. Photographs, illustrations and artwork are used to tell stories, support ideas, and grab the audience’s attention. Texture refers to the actual surface of a design or to the visual appearance of a design. In the first case, the audience can actually feel the texture, making it unique from the other elements of design.

Principles of Design The principles of design apply to any piece you may create. How you apply those principles determines how effective your design is in conveying the desired message and how attractive it appears. When designing a piece ask yourself the following questions:

Balance, Proximity, Alignment, Repetition, Contrast, Space

Balance
Visual balance comes from arranging elements on the page so that no one section is heavier than the other. Are your page elements all over the place? does each portion of the page balance out the rest?

Proximity
Closeness creates a bond between elements on a page. How close together or far apart elements are placed suggests a relationship (or lack of) between the information, i.e. Are title elements together? Is contact information all in one place?

Alignment
Brings order to chaos. How you align type and graphics on a page and in relation to each other can make your layout easier or more difficult to read. Is there a common alignment — top, bottom, left, right, or centered — between blocks of text and graphics on the page?

Repetition
Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely. i.e. do page numbers appear in the same location from page to page? Are major and minor headlines consistent in size, style, or placement? Have you used a consistent graphic or illustration style throughout?

Contrast
Helps different design elements stand out. Is there enough contrast between your text (size and colour) and background (colour and pattern) to keep text readable? Is everything all the same size even when some elements are more important than others?

Space
Designs that try to cram too much text and graphics onto the page are uncomfortable and may be impossible to read. White space gives your design breathing room. Do you have enough space between columns of text? Does text run into graphics?

 

Psychology Principles to Use In Design

Did you know that psychology is everywhere in design, because psychology has helped us understand that red is the choice colour for restaurant logos and marketing—because it stimulates our appetite. There are psychology principles to use in design that can help your design reach your target audience quicker and easier.

Pyschology

You can’t ignore psychology since principles of the human mind influence how people react and interact with designs.

Have a read of the below psychology principles that can help you incorporate into your design practice.

The Von Restorff Effect

Ron Restorff Effect

The Von Restorff effect tells us that the more out there an element is, the more it will stand out and be remembered. In branding world we call it ‘differentiation’.

The theory was tested by Hedwig von Restorff around 1933. She made a bunch of subjects look at a list of similar items. If the item was isolated (i.e. highlighted) it was easier for the individual to remember the item over others.

This same principle can be applied to design. The obvious is that if you want to draw attention to something, you isolate it, such as through colour, size, spacing, etc.

Because people focus more on the isolated item, they remember less about the others. Keep the inverse in mind when considering whether or not to highlight an item. Do you want your customers to remember the one thing, and only that one thing? Don’t highlight that particular item if the other items are equally important and you want everything remembered.

Psychology in Color

Psychology Colors

A good designer should have a clear understanding of colour and how it relates to a design. Some new designers tend to ignore how colours affect the mind, instead choosing to design with colours they like themselves. Are you considering how your design influences your audience?

Colours can influence emotions. Adobe lists colours and their corresponding emotions, the positive ones as follows:

  • Black: sophistication and power
  • White: cleanliness, sophistication, virtue
  • Yellow: happiness, optimism,
  • Red: power, courage, strength; can also stimulate appetite
  • Green: sustainability growth, balance
  • Blue: calmness, peace, trust, safety
  • Yellow: optimism, happiness
  • Purple: luxury, royalty, spiritual awareness
  • Orange: friendliness, comfort and food
  • Pink: tranquility, femininity, sexuality

Emotions people associate with colour can change depending on cultural and/or religious backgrounds. The above list refers to our culture.

Maslow’s Hierarchy of Needs

Did you study Maslow’s Hierarchy of Needs in high school or college? If not, here’s what it is:

Maslows Hierarchy of Needs Triangle

The pyramid was designed to show how one must take steps to reach self-actualisation. Before a person can feel loved they must have their physiological and safety needs met first.

How does this apply outside the psychology classroom? Marketers and graphic designers can use Hierarchy of Needs in advertising and public relations.

Try this, when designing any marketing material, use the theory when developing a buyers persona. Think about where your client’s target audience is in the above pyramid. How can your design motivate them to the next stage of the pyramid?

 

Hick’s Law

Hicks Law

Hick’s Law relates to how long it takes for someone to make a decision. If someone has more choices to choose, it takes them longer to decide. In many cases, it takes them so long that they’ll decide to make no decision because the burden of deciding has become too stressful and hard.

You can incorporate this concept into design also. For example, say you’re designing a website for a client, and you want to keep your top menu panel as simple as possible with just a few options to choose, you can group the pages into drop-down menus so it’s easier for a web visitor to categorise their options which in turn makes it a quicker decision.

This also is what we do with a ‘call-to-action’. When designing a poster, you don’t want to tell users to do many different things. You want a call to attention. For example, your poster may focus on collecting donations with a call-to-action of “Donate Now – Call This Number.” The secondary call-to-action could a QR code that leads to your client’s social media page.

Personalising It

Facial Recognition

Using faces into your design is one of the most effective techniques, it pulls someone right into your design. We are all drawn to faces—so much that we see faces where there aren’t any. Case studies show that when faces are added to websites, it boosts conversions.

This idea can be applied in many ways.

You can use faces to connect with your audience. Just put a face on your design, I bet you you’re more likely to catch a viewer’s eye.

You can also direct their attention based on which way your model’s face and eyes are facing. Eye-tracking studies show that people follow other people’s gazes much like they follow arrows.

You can use a face to convey lost of  emotion. There are a number of facial expressions:

  • Sadness
  • Happiness
  • Surprise
  • Fear
  • Anger
  • Disgust

Utilising this can immediately set the tone for your design, as well as communicate across language barriers.

Fitt’s Law

Fitts Law in Web Design

Fitt’s Law is a scientific law that’s used to describe computer-human interaction. It says that “the time required to move to a target is a function of the target size and distance to the target.”

You can use this same principle in web design. For example the larger a clickable area is, the more likely it is to get clicked on.

When you design a web page, you make the navigation menu items clickable. But what is the area of the clickable link? Will only the words link to the target URL, or will the tabs themselves be clickable?

You can also design with the opposite in mind. Links that you don’t want to be clicked on often such as delete or cancel buttons—should have small clickable areas.

Occam’s Razor

Occams Razor in Design

Occam’s Razor tells us that the simplest explanation is usually the correct one. Even though this is more of a philosophical idea than a law of design, it still can easily be applied to design. First time designers usually create complicated designs with elements that are unnecessary to show how creative they are. But you often find that these designs are not user-friendly.

This relates back to Hick’s law. If you’re trying to cram too much into a poster instead of going for the simplest solution, people will just not read it. The design becomes overwhelming and people will quickly abandon it.

Project Manager

We constantly get asked all the time ‘What does a Project Manager do’? ‘What is it doing in your breakdown of costs on our quote’?

As a design professional I meet a lot of people that have no idea what a project manager does, and how important they are in delivering a quality product, with no hassles.

It’s a tough question to answer. Especially because in many design firms the project manager is still an emerging position.

Project managers are responsible for the leadership of the project from start to finish. They lead a team and help negotiate relationships within the project—whether it’s with clients, team members, printers, photographers, etc.

Project managers are not the people chasing work and developing new relationships. Instead, they maintain a healthy client relationship throughout the course of the project. This often can turn into a long-term business relationship.

Once the contract is agreed upon and signed, the team is then assembled. Most projects start with a team meeting, that may differ depending on the goals and scope of the work. It is up to the project manager to decide what the best approach to the work should be. Sometimes project managers tend to forget their role is to lead, not dictate, they need to have a vision and an approach, as well as have a clear understanding of the goal.

For us at DesignLab, “It’s all about the relationships.” In a collaborative project setting, successful relationships between team members are essential, and the job of keeping the foundation often falls to the project manager. Conflicts can be an important part of the creative process, but it’s really important that it doesn’t sidestep the project.

One way is to make sure that every team member feels valued, and that they are an important part of the project. This can include making sure that team members are coached effectively, and praised, especially during the challenging stages. It is the project manager’s job to care about the quality of work, and that is the same about the quality of the working environment. Maintaining a positive working environment builds good rapport between the team, and keeps enthusiasm levels on a high.

For the hands-on graphic designer, the profession and work consists of big ideas and the small details. It’s not just enough to have a great concept these days — you have to be able to execute it, and this often means working through painstaking precise and multiple iterations of a concept until you get it right.

It’s the project manager who has to keep an eye on the goals & objectives of the project, both for the client and the design team. Clients can be just as easily fooled by sexy layouts, but it’s the project manager’s job to avoid those temptations and make sure the project meets its objectives.

Although design agencies can benefit from a project manager, they are not always required, especially if an agency has many experienced design professionals. Project managers usually are best in mid-sized to larger agencies with at least 20 staff or more.

In smaller design agencies, an art director or design director often functions as the project manager, and may be capable of handling the role. But sometimes project management is the last thing an art director wants to — or should — be doing. This is where a project manager can relieve the pressure of the art director of these responsibilities so that they can focus on the quality of the design rather than the project process.

Hiring a project manager will not solve all of your agencies issues. But allowing for leadership of your projects, and your agencies work will enable smoother outcomes, and a better workflow, and maybe even encourage leadership within your agency.

Finding the right team, giving correct direction and managing the working environment — while focusing on a strategic direction and staying on top of deadlines and deliverables — are all part of a project manager’s role. It’s a challenging task. But if you can find someone who is good at it, you can build your business and improve the quality of your portfolio.

In Summary

As you can see psychology can play a huge role in how we go about our day-to-day lives, and if you’re a designer, it’s important to pay extra attention to those psychology principles to help create artwork that translates to your audience, which converts for your clients.

‘Rebranding’ is, first, about changing or reaffirming an organisation’s right to exist in an existing market niche.

It’s different than when the original logo was launched because it is so important not to lose existing brand equity it has earned with current customers and stakeholders.  We recognise the challenge as one of needing to ‘evolve’ the current corporate identity to retain as many visual cues as necessary to maintain the recognition and loyalty of existing customers.

Be Ready For Change

However, rebranding any business or organisation often requires a shift in thinking; being prepared to make a clean break and discard any ‘baggage’ and personal, subjective equity in a logo and its supporting visual identity.

Before we ‘pick up our pencils’, let’s determine Who YOU WANT To Be

  • We will need to be crystal clear about the problem we are trying to solve, so we can take the steps to figure out what the company aspires to be.
  • Why doesn’t its current brand fit who they are?
  • What is the purpose of the company, and what are its goals?
  • How does the marketplace and company feel when they see the current logo; how is the company perceived?
  • Most importantly, how does it want to be perceived? And how do its customers and stakeholders need and want to perceive it.
  • We will seek, in collaborative partnership with you, to answer these questions before we ‘pick up our pencils’!

copyright-trademark-logo

Does a Company Need to Copyright a Logo?

We get this question all the time from our clients, and it’s one we often find difficult to answer.We get this question all the time from our clients, and it’s one we often find difficult to answer. Should you trademark or copyright a logo?

Copyright and trademarks are used to protect the owner’s intellectual property against infringement (copied). Copyrights usually apply to written films, work, music and computer files. Trademarks consist of symbols, words, phrases or a combination of the three that represents a company on signs, documents and marketing materials. Because logos include original artwork, a company may wish to get both a copyright and trademark to protect itself from another company using the brand recognition for its own benefit.

Does a Company Need to Trademark a Logo?

A companies logo is among the most valuable asset a business can possess. A logo helps customers recognise and identify the company and distinguish it from other competitors. A logo is one of the most common forms a trademark takes. Companies do not need to trademark their logo; simply just by using the logo in commerce, the company already has a trademark.

Logos often contain pictorial or a graphic element, this means the mark may be eligible for protection as both a trademark and copyright if it is an original work of authorship or otherwise meets the copyright requirements. Whether the company needs to register the mark or also seek protection as a copyright depends on many factors. Businesses should seek the advice and counsel of an attorney before proceeding.

How to Find Out if a Logo Is Copyrighted?

Two intellectual property terms dictate the indication of the ownership of a logo. These terms are names “copyright” and “trademark.” The designer of the logo automatically owns the copyright to the logo created, unless the designer has sold the copyright. A trademarked logo is a logo used as an identifying mark for a company. The best practice regarding the use of any logo is to avoid using it until you have determined the logo’s availability.

Look for an identifying mark or name on the logo. If an image or design for a logo is copyrighted but not trademarked, it may contain a phrase that contains the word “copyright” followed by the year of copyright and the name of the copyright holder. It may also include a copyright symbol © and date of copyright followed by the name of the copyright holder.

Look for a registered trademark ® to determine whether the logo is trademarked. While the images used in a logo may be copyrighted by a designer, most companies register a logo as a trademark rather than copyright. In most cases, you will be looking for a trademark ownership and not a copyright one, for example with McDonald’s and it’s golden arches logo. The name of the company that owns the trademark for a logo will be included with the registered trademark symbol.

Here is some more information about copyright and trademark for a logo
http://www.ipaustralia.gov.au/understanding-intellectual-property/ip-for-business/design-a-logo-and-brand/

Why you should rebrand?

Why you should rebrand is a question I get asked often, and the answer is if there’s one thing that running a branding agency has made me appreciate, it’s the ever-changing nature of the marketplace, there is one abiding truth about modern day business: Every business at some point has to rebrand.

Why? Because rebranding breathes new life into your business, but to do it correctly it has to be done with a focus on strategy, a creative vision & thought and most of all for the right reasons.

Why? Because you are defined by how you are perceived.

What Does Rebranding Mean?

It is the reshaping, remodelling and recreating of your business and it’s brand identity. It can involve anything from making a few changes to your current brand; you developing new and improved strategies that will enrich your business and create a closer bond between you and your clients.

Why Should You Rebrand Your Business?

There comes a time in everyone’s life when we need to make changes. For example we change houses, jobs, diets, wardrobes – all for the purpose of bettering ourselves. Now sometimes these changes happen over time, and sometimes we have to make these changes ourselves because of some changes in our lives.

There’s a saying we have all heard “Out with the old, in with the new,” we often say.

Below are many reasons to rebranding:-

1. Staying Current

Keeping your business relevant and current is one of the most common reasons for a company to decide on a rebrand.

2. Growth

Not just financial growth; but it could be expansion into a new market.

3. Moving with the times

Your current identity may have be outdated, and not reflect your business as it is. It could even be that when you first started the business, you didn’t have the budget to have your logo professionally designed.

4. Change in the business

Target audiences, Value propositions and just the market can all change during a businesses lifecycle. Maybe it could be that was once highly effective may now hold your business back, which is a perfect time to rebrand and reach a new target.

5. Differentiate your business from competitors

Sometimes the branding of your business looks similar to that of a one of your competitors, which could mean that your customers may find it difficult to tell the difference. A business should be individual and communicate why it’s different to its competitors.

7. Simply… you’re not captivating that top paying customer. 

It’s simple: The best talent want to work with the best brands. One example could be if you’re struggling to recruit reliable and professional employees for open positions, it could be because your brand seems dull to potential customers.

Be Ready For Change

However, rebranding any business or organisation often requires a shift in thinking; being prepared to make a clean break and discard any ‘baggage’ and personal, subjective equity in a logo and its supporting visual identity.

Before we ‘pick up our pencils’, let’s determine Who YOU WANT To Be

  • We will need to be crystal clear about the problem we are trying to solve, so we can take the steps to figure out what the company aspires to be.
  • Why doesn’t its current brand fit who they are?
  • What is the purpose of the company, and what are its goals?
  • How does the marketplace and company feel when they see the current logo; how is the company perceived?
  • Most importantly, how does it want to be perceived? And how do its customers and stakeholders need and want to perceive it.
  • We will seek, in collaborative partnership with you, to answer these questions before we ‘pick up our pencils’!

Talking to people – existing and potential customers and stakeholders

In the absence of readily available, independent market research DesignLab would seek to establish at least some qualitative information about your existing and potential customers’ and stakeholders’ attitudes towards and opinions about your company’s values, products, services, and brand image.

We will work closely with you to clearly establish a market segmentation for your brand – exactly who are the current homogenous groups who already or are likely to use Top Holiday Parks and sub-brands’ services.  It is essential we understand exactly whom you want to reach and talk to and the ‘tone of voice’ that should be consistent, visually, with what you wish to say to them.

‘Rebranding’ is, first, about changing or reaffirming an organisation’s right to exist in an existing market niche.

It’s different than when the original logo was launched because it is so important not to lose existing brand equity it has earned with current customers and stakeholders.  We recognise the challenge as one of needing to ‘evolve’ the current corporate identity to retain as many visual cues as necessary to maintain the recognition and loyalty of existing customers.

Things a Graphic Designer Doesn’t Tell You about Effective Website Design

Have you Ever had a run-in with a graphic designer who promised you a outstanding website design but all you got was a big mess?

You know when you’re being taken advantage of. All you wanted was a website design that would promote your business and help you succeed, and what you got instead wasn’t worth the pixels it was painted on.

What’s worse is you have to start over. You’ve lost weeks or months of time, wasted thousands of dollars and possibly hurt your business reputation, and now you have to do the whole thing over again.

It’s daunting, let’s be honest. What if DesignLab were just as much of a nightmare?

Lucky for you, we’re not going to let that happen to you again. Here are some secrets many graphic designers don’t tell you, and knowing this can save you a time and money:

#1: Always being pretty doesn’t count.

Of course you want your website to look great and create a visual impact with your customers, but good looks don’t bring in sales.

A great tour guide does, though – and that’s your website’s job. It presents your business to customers and welcomes them, showing them around and introducing them to points of interest they should definitely see before they leave. As tour guide, your website has the task of providing visitors with the right guidance to direct them to where they want to go – and to where you want them to go as well.

You can have both a beautiful design and still  get results. If you find yourself having to choose between one or the other though, stick with getting results. Winning design awards may be nice, but it doesn’t pay the bills.

#2: You don’t need to redesign.

Remember, your web design is just one piece of a bigger picture. What if your message is wrong, and you need a copywriting overhaul? What if your brand image is pulling in the wrong target market? What if your marketing strategy has holes in it? What if there’s an issue with your product or service?

You can’t afford to ask a dozen specialists their opinion.

Ask a big-picture specialist for help – someone who can analyse elements of your website and pinpoint the problem.

You might be surprised to find out there’s nothing wrong with your website at all, and just a copy tweak or a new marketing strategy does the trick.

#3: You don’t need to spend a fortune.

There is a saying, you get what you pay for, and sometimes, that’s true. But it’s not true that you need to spend a fortune on a good website.

There are too many designers out there preying on this factor, charging enormous rates for their own profit. They blind you with techspeak and fancy coding terms.

Don’t be fooled by it.

Work out your budget and find a graphic designer who can work within it. Look for a designer that fits the style of a website you’d like for your business. Look at other sites you like and see who designed them. Ask for quotes, take your time and shop around.

#4: Maintaining a website isn’t always expensive.

Many business owners get ripped off on this one. Since graphic design and website development is usually a one-time expense, providers try to con you in as a customer so they can bill every month for recurring charges. Charges that don’t need to be.

So let’s look at web hosting? You can pay as little as $5 a month – why pay more? Look around.

Do you need to pay maintenance charges? Why? The upgrades that might come along every now and then? Opt for WordPress that lets you do your own upgrades just by clicking a button. We do.

You need to change content? A content management system wins again. Login to your site, and in two or three clicks, you’re updating your site, changing copy or adding a new page all by yourself. It’s that easy with WordPress.

When someone offers you an upsell maintenance package, ask what they’ll do for that money. Then go to Google and find out just how easy it is to do what they’ve offered you.

If your’e not interested in maintaining your site then by all means, hire someone to do it for you, but just be sure you’re not being overcharged for quick and easy jobs.

#5: You don’t need to be totally unique.

You do need to stand out these days and look different from all your competitors. The problem is that some graphic designers can take it a too far, and they design you a website that’s so unique it breaks all the rules of web design. Your expensive website ends up being a confusing experience for your customers.

Designers need to create websites that follow proper web conventions and usability rules, because these are the guides to navigating your site quickly and easily.

For example, consumers know they’ll generally find an RSS or email opt-in on the top right of a site – it’s always found here. Logos are usually found in the top left of a site, and navigation bars are usually found below header areas.

If you change that you’ll create a customer experience that’s similar to walking into an alien world. Nothing is where it’s supposed to be, everything is backwards.

And then what happens? Your potential customers leave. Your website becomes crippled and ineffective, all in the name of being unique.

#6: Branding is a specialist skill, and not all designers can do it well.

Most graphic designers are not skilled in developing brands. They’re good at developing graphic design that reflects your brand identity.

They assume your target market, and what appeals to those ideal customers. They’re assuming the values of your business and its marketing message. They’re assuming its personality and the type of experience your customers will have when they work with you or buy from you.

It’s far better to work with a branding expert to your developer your identity before you hire a designer, or work exclusively with graphic designers who understands branding and can develop a site that reflects your brand. Otherwise you’ll just attract the wrong kind of people, and the entire website will be a waste of time and money.

#7: Good Design Isn’t Just about Photoshop. It’s so much more…Psychology.

The secret to a great website isn’t in having a pretty design and some compelling content. The real secret is in psychology and consumer behaviour.

A graphic designer needs to know psychology. They need to know what imagery will appeal to your customers, and why it appeals to them. They need to know what’s going on in people’s minds when they land on your site and as they navigate through yours.

Are smooth curves better than concentric circles? What will draw your customers to the right or the left? What emotional state should your website create? Should the design be modern and simple or colourful and bold or soft and comforting? Where do a person’s eyes travel, and what will make them stop?

Good designers know all this and much more. They understand that their goal is to influence a visitor’s psychological state of mind and perception of your business. The more designers know about how people behave, what makes them take action and ways they react to different elements, the better they can implement persuasive strategies into your site.

Then they build you a site that captures interest, holds it, and ultimately brings you sales.

Ways to uncover clients budgets

As a design agency every time we meet a prospective new client one of the most challenging things is the conversation that surrounds uncovering the client’s budget. We have figured out some ways to uncover clients budgets.

How many times have you submitted a proposal and then never heard from that prospective client? Or learned that the project was awarded to someone else because your price was too high?

You get frustrated wasting valuable time writing proposals that you never win. A solution is to learn how to recognise the possible prospect from the other competing agencies before you agree to send a proposal. That means you have to find out what the client’s budget is. So you ask the client if they have a budget for this work.

And the most common answer to this question is “No, not really.”

Now the prospective client may not have a firm figure in their minds, but I bet you they’ve nearly always got some rough idea of what they want to spend. Usually they may not want to share this with you because their fear is that you might have been willing to help them with their project for a lot less than the figure they have in mind.

So the client isn’t willing to share their budget, and you aren’t willing to take a rough guess at what it will cost to resolve the client’s challenge. You’re at a standstill. What can you do?

Discovering a client’s budget isn’t that difficult; it just requires some persistence and creativity. It’s one business skill you can learn if you want to save yourself time and, more important, frustration and time.

You need to learn to talk more and write less, and agree on a cost verbally before we put it in writing.

Here are some ways to uncover clients budgets.

1. “Can you share with me in round figures?”

Instead of asking the client what their budget is, try asking them if they would mind sharing with you “in round figures” what their budget is.
This softens the statement  and will often put the client at ease, this shows that you’re talking in general terms rather than specifics.

And you can also do the same and  share with the client “in round figures” what you expect the project to cost.

That way neither of you are holding the other to fixed costs, which means you can negotiate.

2. “What don’t you want to pay?”

So you ask the prospective client “Do you have a budget in mind?”, and their reply usually is “I’ve no idea”, which you can reply “Let start around $2000.”
“Oh my no,” says the client. “I was thinking more of $1000.” If a prospective clients tells you that they have “no idea” of their budget, try offering them the highest figure for the work you would charge. They typically will share that they didn’t want to pay that much, ask them again what they have in mind. This will hopefully motivate them to share their realistic budget.

 

3. The bracketing technique

The clients wants an estimate from you, and sways you by saying “We won’t hold you to that figure”. But you know from past experience that if you quote a number and later on that numbers rises, the client will complain.

One way to avoid this is to use what is called ‘the bracketing technique‘.

So for example you have a rough idea of the cheapest figure you could do the project for – let’s say its $3000 – and alternately an upper figure you’d like to do the work for is $6000.

You offer to the client that, based on previous experience working with other clients who had similar challenges to them, the project will cost between $2000-$3000, or between $5000-$6000.

You are doing two things. You’re not committing to a exact figure that you can be hold against later, and you’re showing the client that you have previous experience in solving a similar challenge.

You would assume that everyone would go for the cheapest option (and some might) but many times I’ve seen a client who was reluctant to share their budget earlier in the conversation pick the more expensive options and say, “That’s great, we had budgeted $5500 for this work.”

In Summary

A conversation with any prospective client must tackle the awkward subject of money.

Many of us are uncomfortable talking about money, but the reality is that if the client does not have the budget for you to do the work, then you’re wasting your time and their’s continuing the conversation.

Using the three techniques as ways to uncover clients budgets which can help the client to share their budgets with you, and get a much better idea of whether you’ll be able to help them or not.

Checklist for a Successful Brand

As an experience creative designer I truly believe and practice that it’s important to make a good impression visually.  With that in mind, below is a checklist we have written in creating a successful, memorable and more importantly a consistent brand, because consistency builds trust, and trust wins customers!

1.  Logo plus Tag Lin/slogan

The most important of them all, a logo. Every business needs one. From a highly creative design to simply your name in a font, no matter what your logo (and tag/slogan line if you have one), CONSISTENCY IS A MUST. This major key point applies to all the other areas covered in this blog.

Make sure your logo is presented in a consistent, professional and brand-related manner, ensure no previous logos are being used in your collateral (signage, website, vehicle, stationery, etc).

2.  Business Stationery

Business cards, letterhead, compliments slips and envelopes – make them count when using them. Ensure all your details are presented with current details and the quality of the stock, printing and finish, matches your brand image. Double sided option gives your business a huge boost to your brand power.  It’s quite affordable to print double sided, and I promise you it’s well with the investment, because I truly believe that your business stationary (cards in general) project your image at first handover.

3.  Website

Does your website match the rest of your brand image?  Most websites are designed to look ‘fresh’ but people forget to integrate it with the rest of their brand guidelines.  Compare your website with your business cards, marketing materials, signage, etc.  If you find there are discrepancies (for e.g. logo on light green everywhere and dark green on website because it fitted the design better) fix it, either on the website or the other items.

4.  Social Media

Review all websites that you use and make sure you’ve incorporated your logo, corporate colours and fonts everywhere it is an option to have them.  And ensure that all images posted are in line with your brand image – do they give the right message and would they be acceptable for other marketing communications? These sorts of mixed messages can really send the wrong message.

5.  Emails

An often overlooked part of your visual identity.  With the volume of email contact in today’s marketplaces, it is important that you don’t slip up here – it is your electronic letterhead after all.  Everyone in the company should use a branded email address (@yourdomain.etc), a branded email signature including logo and tag line, plus approved colours and fonts in the email content – matching your website styles.

6.  Uniforms

Not every business has their brand on clothing but most have a ‘branded uniform’, whether that be a apron or overalls.  If you’re not supplying a uniform then you only have so much say in what your staff wear – you can recommend certain colours that match your brand image.

7.  Vehicle Signage

This same rule applies as with uniforms.  Strict maintenance is important, and choose colours that compliment your brand image (a blue car when your logo is brown on black probably isn’t the ideal solution).  You can always opt for magnetic signs during work hours, meaning you can have the image of ‘company vehicles’ without actually having to print on the car.

8.  Office

Well maintained and clean.  As well as making sure your logo and brand colours are well presented (this should be even down to carpet used and the planted pots), your office should be brand related – if your brand is ‘fun’ then your office should reflect that; if it’s ‘hi-tech’ then it needs to present that. A lot of businesses wouldn’t even consider their office, but this just adds that consistency I stress about.

9.  Advertising Material

Do you advertisements and brochures align together?  Lay them all out on a table; does it look consistent or messy?  Are you still using old adverts that just need to be amended with the new logo and brand styles?  Take your best advertising communications and with a little ‘tweaking’ you can use them across all mediums – and this exponentially increase your return.

10.  Internal And External Documents

PO forms, site reports, credit applications…  this is where I have seen many businesses go wrong.  Either they don’t include your branding (even using different fonts), or your logo is slapped in wherever there is room, and this is because they get staff who have no design skills to work on them to save costs. These forms contain vital and important information, so shouldn’t these documents look professional and align with your brand image.  Ask your design agency to create one or two templates and adhere all your documents to these.

All these points are vital for to present your business in a professional and consistent manner. Design truly plays an important role in promoting your business, which is why we have presented this checklist for a successful brand.

Finding the right Design Agency

At DesignLab we value and practice forming close partnerships with our clients, so it can be stressful finding the right design agency when you are shopping around. 

In an industry where design agencies seem to pop up overnight, it’s important that you cut through the spin and find out exactly who you’re really dealing with to ensure that the “connection” is right for your needs.

Below we have listed down a number of basic rules to help you find the right partnership.

1. It’s all about relationships.

  • Do you need a quick turnaround or it just could be a a one-off job? Or could it be an on-going service where you need to deal with the same designer often.
  • Do you want to deal with the account manager or are would you prefer dealing directly with the graphic designer?
  • Are you happy with a “Tiger Airways” experience or do you want all the bells and whistles?

The above will play a big part on who will prove the right partner.

2. Budget Range

As the old saying goes “champagne taste on beer money”. If you’re spending $500 on a quick logo then don’t expect it to go far in a bigger agency that has large overheads. But, if you’re a large corporate company it’s not realistic to expect a freelance to have the capacity or experience to work on a project such as yours.

3. Size does matter

Just think your local mechanic doesn’t have the experience or tools to fix a Ferrari, a smaller design agency may not have the experience or staff to deal with a complex work. And as my experience shows I have seen smaller agencies try very hard to convince you otherwise, just beware of silver tongue “yes of course we can”. But if you’re a start-up/small business with a small budget, then a small agency is perfect for you.

4. But experience matters more!

Always ask to see a portfolio and case studies of the agency’s past work. Only then can you decide whether they have a proven track record of customer service and delivery. Look for the type of clients that agency has worked with. Do they have a portfolio of clients in your industry? And do they understand your market and your customers.

5. Client testimonials and references

This doesn’t mean just accepting what you see on the design agencies website, it’s better to see a real sample client list or even better yet call them yourself. You would be amazed what you might learn!

6. Industry Standard

Every industry has some sort of yearly awards, competitions etc. and the graphic design industry is no different. Find out if your agency tries to excel and submit their best work for annual awards. I mean graphic design awards on their wall won’t guarantee the right outcome for you, but it tells you that the agency has at some point proven they have the ability to deliver quality work at the highest level.

Another thing to do is check to see if that design agency is an accredited member of their respective association. If so, are they published on a industry website?

7. Don’t just be led by price

Trust me, the bitter after taste of bad design will long linger after the sweetness of the low price has been forgotten! Amazing design is always worth that bit more – it’s proven to help drive your business, generate sales and persuade customers, also you feel proud seeing it, I mean you have to live with it day by day, so you better love it! The design agencies who hold on their rates are often the busiest and best ones, because they don’t need to discount their prices. Why are they busy? Probably because they’re good at what they do and they know it.

8. Understanding the landscape

Over past ten years the graphic design landscape as a service has changed beyond recognition. Today you can hire an international design agency that you don’t even need to meet. On the other end of the spectrum there are numerous start up freelance designers offering a much more basic level of expertise, but at a very competitive rate. Design agencies come in all shapes and sizes, and most with a range of different services. From your traditional large agency (who are beloved by big brands and the public sector), to a mid-size or boutique agency who’s offering is every bit as good, but which target a different client profile.

9. It’s all about getting results

At its roots, graphic design is not about creating “a pretty picture”, it is an effective communication tool that, in the hands of professionals produces results. This means there should be an agreed objective or a measure of success. Find a partner with an understanding of both the commercial and marketing challenges that face your business, and don’t be tricked on just a design solution to a marketing problem.

10. Finally, it’s all about chemistry

This is important. At DesignLab we are all about chemistry that connects. Go with your gut  and move on to an agency you feel more comfortable with. Remember you are entrusting the face and reputation of your business with this agency, so chemistry is critical.

Talk to DesignLab today about forging a partnership for your business and finding the right design agency!

What is Brand Meaning?

The best brand meaning stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning. They become more powerful with frequent use and when people understand what they stand for. They are the latest form of communication known to man. Meaning is rarely immediate and evolves over time.

Brand Meaning drives creativity

Designers distill meaning into unique visual form and expression. It is critical that this meaning is explained so that it can be understood, communicated and approved. All elements of the brand identity system should have framework of meaning and logic.

The best brand meaning stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning. They become more powerful with frequent use and when people understand what they stand for. They are the latest form of communication known to man. Meaning is rarely immediate and evolves over time.

Brand Meaning drives creativity

Designers distill meaning into unique visual form and expression. It is critical that this meaning is explained so that it can be understood, communicated and approved. All elements of the brand identity system should have framework of meaning and logic.

Brand Meaning builds consensus

Meaning is like a campfire. It’s a rallying point used to build consensus with a group of decision makers. Agreement on brand essence and attributes builds critical synergy and preceeds any presentation of visual solutions, naming conventions, or key messages.

Think Flag

A nation’s flag begins as a design. Distinctive colours and shapes are chosen for their symbolic meaning. The flag is unique and dramatically different from other nations. Seeing the flag arouses feelings of pride, passion, or disdain. Logos are the same, this is brand meaning.

Symbols engage intelligence, imagination, emotion, in a way that no other learning does.

Nike was named after the Greek goddess of victory. Nike’s logo, an abstraction of a wing, designed by Carolyn Davidson in 1971, was meaningful to a company that marketed running shoes. In 1988 Nike’s “Just Do It” campaign become a battle cry for an entire generation of athletes. When consumers see the “swoosh”, as it’s called, they are inspired by the bigger idea to live the slogan.

8 Biggest Branding Mistakes

Here is a list of the biggest branding mistakes

When branding a new business or existing re-brand can be daunting without the proper knowledge or know-how, so it’s best you avoid our 8 biggest branding mistakes.

Businesses and companies have learned to follow their competitors, and those that have failed before them to uncover the true secrets of correct branding.

But, it is not as simple as just ticking a few boxes on a check list, and as many companies are well-aware, branding is continually shifting all the time.

Some of the biggest mistakes in branding have come from pure ignorance, and lack of initiative on the company’s part until its too late.

Below is a list of what we feel are the worst branding mistakes, and how we can help you effectively avoid them so to grow your brand correctly.

1. Poor business name

Building a brand on an unidentifiable name or slogan is your first mistake.

Businesses can make or break their reputation no matter what niche they may fall into with the wrong, or mislead name.

A appropriate brand names is essential to being recognised by your customers as well as your competitors.

Before starting a business, reconsider the name you have chosen to represent you in your market.

Building a company on the market without a proper name will end badly for your business.

A good tip is to choose name that flows naturally, represents what you sell or do, and doesn’t require a linguistics degree.

2. Not focusing on your brand’s vision 

Any successful brand needs to establish their vision, and focus on long-term milestones which is an essential part of their success.

The primary goal of any company is to provide their customers with quality service, as well as making a profit whist doing so.

The more, bigger question is… how does a brand get to that point without losing their momentum along their brand journey?

By choosing their focus inside a niche they operate in, and ensure that they are offering something that no one else on the market is capable of offering.

3. Inconsistent design

Brands that not capable of differentiating themselves in a visual language often find themselves in the shadows of their better competitors.

The obvious example for consistent visual consistency is Coca-Cola, with its red and white colour palette that separates it from the crowd.

Everyone recognises a poster, advert or a cans that came from a Coca-Cola factory because of its consistent and proper branding style.

We can help you find ways to incorporate a colour scheme into your brand, and make sure that all the deliverables follow the same layout, style and colours.

This is what helps you stand out from the crowd without needing to hire any translation skills to do so – it is all in the visual style.

 

4. Not researching your competition

Your competition is your best and worst enemy when it comes to branding.

Companies can get ideas from their competitors for tips on what to do with their brands. but this can lead to a market that looks  similar when it comes to a company that offers the same product and/or services.

 

research-competition-brands

 

Just remember your competitors is your direct rival, thus meaning that both of you are in business because you want to make a profit.

The worst thing that can happen is to repeat the mistakes of companies that have long since become irrelevant on the market due to their incompetent research.

5. Not communicating with your audience

While your audience will always have something to say about your company, its important to know when to listen to that feedback.

Giving your customers a direct method of how they can communicate their advice, support requests and opinions is a great way to boost your PR.

It can really help you find interesting insight about your business practice that can only be seen from the outside.

Make sure that you have social media pages and a customer support line for these particular type of requests.

It will not only put your business on the positive end with your customers, but also help build your brand and increase your profits.

Ignoring your customers only leads to one result, and that is something you do not want to find out!

6. Cutting your marketing budget

Marketing is one of the areas you do not want to cut your budget on when it comes to marketing your brand.

The most usual marketing platforms that everyone uses is social media. You should consider online and offline marketing.

For example if you are a local brand that sells products through retail chains, offline marketing plays a massive part in creating brand awareness around your business name.

budget-marketing

 

If you don’t market yourself then people will not know about your service, which means your business will suffer.

Don’t cut on your marketing costs just because it is insignificant investment. It’s vital to any company succeeding. How will your customers buy from you if they don’t know you exist.

The money you invest into marketing will come back ten fold much sooner than you anticipated, making it a sure way of creating a buzz as well as building your brand.

7. Blending in with the competition

Every brand has to differentiate itself from their competition.

One of the worst mistakes you can make is copying too much from your competition without adding anything original to your brand.

This can only lead to disaster, not to mention possible potential copyright lawsuits that might happen depending how close you are.

To avoid this make sure that you have dedicated marketing staff to keep your brand safe guarded.

You should always have some in charge of making sure that your brand is on the right track when it comes to to remaining as original as possible.

Use the competition for tips, and learn from their mistakes.

 

8. Non innovation

A successful brands should always aim to evolve alongside their market, no matter how good their business model looks now.

This is because you need to be continuing to differentiate yourself from your competitors.

A brand’s aim is to ensure those are met, whether it is a new car or a unique web design template being used on a client’s site.

innovation-branding

 

 

Innovation is progress, and a driving force of the global market and your brand is required to follow trends so it can stay relevant to your customers.

If you stay the same and ignoring the marketplace shifts it can have a devastating consequence should your competition upgrade it’s business model.

Keep the original idea of your brand alive via improved interpretations of global trends to provide maximum satisfaction for your customers and ensure your brand always stays relevant.

It’s a great question, how can a small agency compete with the larger agencies? It’s important to understand the benefits to the client for using a smaller agency over the larger ones. These below benefits are great to keep in mind when you meet with potential clients.

The Client deals with the principals –  The client is not being shuffled around a never-ending ladder of relationship managers, accounts managers and account assistants. In a small agency – especially the large ones – the client is dealing directly with the decision-makers, the owners, the managers and the creative team. This is a huge advantage, as they feel way more comfortable in a tight-knit relationship.

 

Apple customers quickly become brand zealots. When they see the Apple logo, they think innovation and delight. The logo, designed by Rob Janoff in 1976, is an apple with a bite out of it a friendly symbol of knowledge, and as lore has it, a symbol of anarchy from the PC world. The original logo was filled with rainbow stripes, but now it is a simple one colour icon.

 

9.  Internal And External Documents

PO forms, site reports, credit applications…  this is where I have seen many businesses go wrong.  Either they don’t include your branding (even using different fonts), or your logo is slapped in wherever there is room, and this is because they get staff who have no design skills to work on them to save costs. These forms contain vital and important information, so shouldn’t these documents look professional and align with your brand image.  Ask your design agency to create one or two templates and adhere all your documents to these.

All these points are vital for to present your business in a professional and consistent manner. Design truly plays an important role in promoting your business, which is why we have presented this checklist for a successful brand.

What Makes A Bad Logo?

We spend a lot of time discussing about what makes a great logo, so we thought it was time we showed you some examples of what DOES NOT make a good logo, but what makes a bad logo.

Nowadays it seems many people claim to have the knowledge and expertise to design professional logos. The amount of work involved in creating a unique logo is usually underestimated.

If someone claims they can provide you with a professional quality logo for under $200, you have to question exactly how much time and effort is being spent on developing your logo. Not a lot.

We at DesignLab are here to chat to you anytime if you want help in achieving these steps to a successful brand.

 

Why does quality of your logo matter?

Your logo is what identifies your business and helps you stand out from your competition. It’s your first chance to make a good impression with potential customers.

If it’s cheap, dated or a generic design, what does that say about your business?

When it comes to your branding your business it’s always best to work with experienced graphic designers.

But with so many people claiming to be able to offer professional logo at cheap prices these days, how can you spot a bad logo design if you don’t know anything about logo design?

In Conclusion

Make sure always to learn to avoid the mistakes other brands have made.

The only way forward is to trial and error methods, but risks should be minimal as much as possible.

This is the only way to grow and remain relevant for many decades to come.

For more information or help on how to avoid these branding mistakes contact DesignLab here.

We at DesignLab are here to chat to you anytime if you want help in achieving these steps to a successful brand.

If you want us to help you out in person contact us here.

If you require a quote or just want to chat to someone from our team contact Spiros on 0431 926 575.

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