Content Relevance for SEO

Content Relevance is used to point out how relevant a website is in relation to a particular search topic or term. Topic relevance is of absolute importance for SEO.  The better the content of a page matches a search query, the more likely it will achieve a good ranking.


The benefits of SEO in link building

Link building is an important factor of SEO because it is a major part how Google ranks websites. Webmasters can improve the rank of their websites by increasing the number of high-quality sites that link to their pages.


SEO trends in 2019

SEO trends are constantly changing, and as a SEO agency it’s frustrating to try and keep up with those trends, which is why we are sharing our SEO trends in 2019. We will look at what SEO strategies will work and help you dominate in the search engine results page and hopefully earn more revenue in 2019.

The-importance-of relevant-backlinks

The importance of relevant backlinks

What are “backlinks”? Backlinks are links that are linked to your website, they are also knows as inbound links (IBL’s). Depending on the number of backlinks is an positive indication of the popularity or importance of your website.

Google Forcing-SSL-Certificates

Why is Google Forcing SSL Certificates?

Google is always changing the playing field, and it’s our responsibility to educate our clients when constant changes occur. A current change which has been slowly developing in the background is securing your website by installing a SSL Certificate.

Benefits of Keyword Domain Names

We love our clients, and we like to help them and provide them support and marketing advice, one advice I tell all our clients is to ensure your keywords are in your domain URL. It’s important to understand the benefits of keyword domain names, and just how important harnessing that power is their their SEO marketing strategy.

What is a long tail keyword?

There is a new SEO sheriff in town and it’s name is Long tail keyword. What are these? These are longer and more specific keyword phrases that a visitor is more likely to use when they’re closer to buying or when they’re using voice search.

What is a cornerstone article

Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience.

Choosing the right SEO Keywords


Ranking in the search engines is a complex process, so choosing the right SEO keywords is important, but if you’re not a SEO expert where do you start?

You start by doing a keyword research first and getting inside the heads of your customers, by knowing exactly what words they use when searching. How do you choose which keywords to optimise for? Should you focus on long tail keywords, or go straight for the most competitive head terms?


Check your competition

Whether you target long tail keywords that are specific and consist of multiple key words, or you target after head terms depends on your competition. If the competition in your business is high, then you will have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. 

Most people are not very good in assessing their chances to rank highly, they usually overestimate their chances, and focus on head terms that don’t attract to much traffic.

The question is how do you determine your competition? What should you be looking for? There are two ways to do this:

  • Google and study your competition
  • Try, evaluate and then try again

Google and study your competition

Start off by Googling the keywords that came out of your keyword research. Start with the most ‘head’ term keyword, then cross reference the search engine result page. These are the sites you will be competing with once you optimise your content for the same keywords. To check whether or not you’ll be able to compete with these websites analyse the following points:

  • Are the websites professional looking? Ask yourself whether or not you’re business is an equal to these businesses. Does your website belong with these sites? Is your business a similar size, and does it have as much influence in your industry?
  • Does the search engine result page display well-known brands? It’s going to be much harder to rank when you are competing against strong brand-names websites.
  • What is the content of these websites? Is the content professionally written and well optimised? How long and rich in content are the articles? If your competition has poor content, you have a better chance to outrank them (remember content is king!)
  • Are there any Google ads ? And how much is the pay-per-click in Google Adwords? Search terms that have a high pay-per-click are usually also harder to rank for in the organic results.

It all comes down to one question: how does your website hold up, compared to the websites in the search engine result pages? If your’e business is of equal size then go ahead and focus on those head terms, but if not perhaps try a more long tail keyword.

The next stage is to do the exact same analysis as you did above with a keyword that’s slightly more long tail. Longer and more specific search terms are going to generate much less traffic, but ranking on these terms is going to be much easier. Focusing on a whole bunch of long tail keywords can generate a lot of traffic. Once you have managed to rank for those long tail keywords, and aiming for more head terms is going to be easier.

Try, evaluate and then try again

When you have completed a thorough analysis of your chances to rank on a specific term, you then are going to write rich and appropriate content and optimise it correctly.  Don’t forget to include some backlinks. Then wait. Then check out your rankings. Does your content pop up in Google? Does it hit the first page of Google’s search engine pages? Or is it hidden on page 2 or 3? Just make you evaluate your articles in the search engine result pages. Google the keywords you’ve optimised your content to. Then check whether or not your SEO is working!

If you’re not able to rank on the first page, then try to write a different article, but focus it on a even more long tail keyword. Try making it a little more specific, then see how that displays. Evaluate it again. You should be constantly doing this process until you hit the first page.

In summary

Choosing the right SEO Keywords to get the most traffic to your website can be rather intimidating.  Just be persistent because it will definitely pay off! After you have thoroughly analysed your competition start testing. Write articles and see how they rank. After evaluating your rankings, adapt a strategy, you will get there if you just keep on trying.

Benefits of having a Blog page?


We are often asked by our clients whether having a blog on their site is really a necessary.

As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge advocate of investing heavily in a content strategy, and that strategy begins with your company blog.

Below are some major reasons why having a blog is critical to a successful site:

1. Drives traffic to your website:

First, and most important a blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic to your website.

Your business might be on Facebook, Twitter, LinkedIn, Pinterest, or anywhere else. Posting links  – with relevant images – of your blogs article to your social sites, gives your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Think about how many pages there are on your website? Probably not too many. And think about how often you update those pages? Not that often, right?. Clients always ask me how are they meant to update their website once it’s already established and built. I mean how often can you really update your About Us page.

Blogging helps solve this problem.

Every time you write a blog, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website. It’s also one more way to reach out to Google and other search engines that your website is active, which means they will be checking in frequently to see what new content appears.

Blogging also helps you get discovered via social media. Every time you write a blog, you’re creating content that users can share on social networks, which help expose your business to a new audience.

blogging-drives traffic


2. Increases your SEO

Blogs do increase your SEO. Remember Google’s saying ‘Content is King’ and fresh content is still a key to beating your competitors in the search engine results page.

Always use keywords in your blogs. List out the keywords, tags, and categories you want your business to be found with. Use these words, and related words when writing your posts.

Whether you actively seek these out or not, blogging usually about your business will increase your search keywords.

Keywords and topics on your website are a helpful way in which Google find your site for these search related keywords.

3. Positions your brand as a industry leader

A well written blog demonstrates your company as the industry leader. By writing blogs that resonate with your market shows your knowledge, and your’e marketing skills for your business also. Your customers will benefit from learning what you provide them.

For example if you are a retailer you would write blogs about your products. Your customers would then get to know you as a knowledgelable source for the products they want.

You are also building trust with your customer. The more you can show them that you are experienced in your field, the more your consumer will trust your’e product.

The best websites answer common questions their customers have. If you’re creating content that’s helpful for your target market, it will help establish you as an authority in their eyes.

Establishing authority is not as sell-able as traffic and leads, but it’s powerful anyway, because at the end of the day, that’s what many of your blogs are.

In summary:

You can see by reading the above that the benefits of having a blog is very useful for anyone who wants to know an answer to a question. These days Google’s algorythym is becoming more and more about helpful information. You would have already see it taking action, if you type in a question in Google’s search engine you receive a bunch of links that answer those questions, so this is why blogging in very important, because ultimately it boosts your SEO.