Graphic Design Trends are influenced by culture and media, past and present, technology and fashion. Madeleine Morley from The American Institute for Graphic Arts (AIGA) says this: “A trend never simply emerges for a single year and then disappears in a puff of smoke. Instead, an aesthetic becomes popular gradually, even mysteriously, over time before fizzling out slowly without much notice at all.” The design trends we will be covering didn’t magically materialise at the end of 2015; trends take time, and you’ve likely seen many of them in one form or another during the last couple years. But even if you’re not one to follow trends, as a designer it’s sensible to be aware of the shifts going on in the industry—if only to perhaps avoid them […]
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Why Not Everybody Should Design
Why Not Everybody Should Design OK, let’s just say my car is not working, and it has some serious issues. I’m not a mechanic and I don’t know how to fix it. I don’t know what the problem is and I don’t want to go to a mechanic because I want to save the money. Instead I buy a book and I take the time to learn about cars, then I look at a bunch of tutorials about how others repair cars, I talk to a specialist about my problem and then I go under the hood and try to fix it. My hands get dirty and I lose so much of my valuable time on understanding what happens with all those cables and other pieces. I […]
Logo Design Trends 2016
Logo design is constantly changing as businesses can now engage consumers in a number of digital ways. The frequency of engagement is increasing at a rapid rate, while the quality of engagement has become more inclusive, more personal. The rules (so to speak) that worked before no longer count in today’s modern technological world. In fact, what has held true for the last couple of years is no longer the same. The art/ science of logo design is changing as fast as the “opportunity to engage consumers” grows. This “opportunity,” is changing as fast as technology develops everyday. Fortunately, there are many designers who dedicate themselves to studying changes, establishing trends in logo design. An example is Bill Gardner of the LogoLounge (read the interview here), […]
The best logo designs of 2015
The best logo designs of 2015 It’s that time of year when we review the most impactful logo designs and redesigns we believe have had the biggest impact. When a new logo design is launched for a familiar brand, usually first reactions are overwhelmingly negative. And then once time has passed and the new design has entered daily use, it can be a different story. So lets take a look back at the biggest brands to release a new logo in 2015. Now that you’ve got used to them, what do you really think of them? 01. GoogleGoogle has had a bottom-up rebrand, and it’s provoked plenty of opinion It comes as no surprise that Google’s redesigned logo caused a stir when it launched in September. When you are the […]
Advantages of using WordPress
Advantages of using WordPress to Power Your Company’s Website At DesignLab, we only build our websites for our clients using WordPress. It has been around since 2003 and is the most popular blogging software around. Over the past years, WordPress has also become the content management software of choice for non-blogging websites. Here are some advantages why WordPress is so popular and why you might want to consider using DesignLab to build a WordPress platform for your company’s website. 1. Easy to Use WordPress is very easy to use. Adding new pages, blogs, images, videos, etc. on a regular basis is a easy and can be done quickly. The technology is so simple, which means less time spent on formatting. 2. You Manage Your Website from […]
The importance of logo identity
Why is a logo identity so important? Because we mostly choose the products we buy based on their perceived value rather than their real value. Logos are all around us. Think clothes labels, running shoes, TVs, smart phones, computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our every day routine. The average person sees 15,000 advertisements, logos, and labels in a day. Don’t believe it? To illustrate the constant presence of logos in our lives, I decided to spend the first few minutes of a typical working day looking at all logos on the products I interact with, beginning with my morning alarm. They ranged to Apple logo on my iPhone, Kellogs logo on my cereal box, Channel 9 logo on the […]
Pricing Logo Design
Every graphic designer ask the age-old question…. “How much should I charge my clients for logo design?”. So if you don’t know what your skills are worth, rest assured you’re not alone. I still wonder whether we are doing ourselves justice with the rates we have set, and I’ve been in charge of my business for what seems like a very long time. There is a great quote I use with new clients which reads ‘It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds’. This sums it all up so nicely. As an experienced designer you may be quick, but it has taken years of practice to get […]
BOOST YOUR SEO RANKINGS WITH GOOGLE+
There seems to be an on-going debate if you can boost your SEO rankings with Google+ really helps your websites SEO ranking. I have heard both sides of the coin, and there seems to be sceptics and believers. At DesignLab, we are true BELIEVERS! I mean if you want to be on the first page of Google then why would you not use of all Google’s free add-ons (i.e YouTube, Google Analytics, Google Maps, etc). Any blind person could see that if Google own the SEO market, then you would be crazy not to take opportunity of all they have to offer. It should go without saying that a businesses Google+ Page signals (any Google property’s signals) have a significant impact on […]