I’m not a mechanic and I don’t know how to fix it. I don’t know what the problem is and I don’t want to go to a mechanic because I want to save the money.
Instead I buy a book and I take the time to learn about cars, then I look at a bunch of tutorials about how others repair cars, I talk to a specialist about my problem and then I go under the hood and try to fix it. My hands get dirty and I lose so much of my valuable time on understanding what happens with all those cables and other pieces. I think I see the problem and I attempt to fix it.
I get into my car and start the engine. It’s working! What a relief. I think that I’ve solved the problem. I’m happy that I didn’t have to go to the mechanic and spend my money. Even if I lost a lot of time on educating myself, looking at tutorials and talking to specialists.
I drive my car and guess what, clank bong bang boom… my car just stops and I don’t know what’s wrong. I get really nervous and have go to a mechanic. The mechanic looks at the car and says “You have an old problem here and a new problem here. Why didn’t you come when you experienced the first one problem?”
Now if I had gone to the mechanic in the first place, he would have solved my original problem faster with some money invested, and with more time gained.
So why is when something is wrong with our cars, we go to the professionals, to a car mechanic?
Now let’s get back to our topic at hand, if you have a design problem, why don’t you go to a specialist, as in a graphic designer?
Let’s say you want to design an logo, you find an online clipart site which creates logos you can easily use add some basic text to. You design the logo, print on business cards or signage on your car are you wait for the phone calls. Guess what? Nothing. Why? Because your logo is ugly. It’s not so visually appealing and nobody likes it. Because your logo was a template where you edit some text.
What if you invest some money and start working with a professional graphic designer?
Why? Because graphic designers understand the power of visuals, the power of good looking visuals and most of them have the experience of creating values through their work.
Creating templates with free design sites or apps which everybody can use does nothing but underestimate the designers’ importance.
If you love design but you are just an amateur starting out, you can design for yourself. But when we talk about brands and companies that need to create valuable identities here is the place where the professionals should look for design.
Another example: how would it be if a plumber could do your logo design work with a free app where he could just press some buttons?
Now think about graphic designers in this situation and just start to work together.
Let us professionals do our jobs with the tools we have learned.