Image SEO optimisation: Alt tags and title tags

Image SEO optimisation The new SEO is now the speed of a site, and this is achieved by correctly optimising your images for your website. You also shouldn’t forget to give your images good alt attributes: alt tags and title tags do strengthen the message towards Google’s search engine spiders and improve the accessibility of your website. The term “alt tag” is a common abbreviation of what’s actually an alt attribute on an img tag. For all images on your website, the alt tag needs to describe what’s on it. Screen readers for the visually impaired will read out this and which makes your image accessible for anyone who can’t see property. What is a alt tags and title tag? Below is a screen shot of HTML image […]

April 28, 2017 Google, SEO Comments Off on Image SEO optimisation: Alt tags and title tags

Speed Is the New SEO

If you’re website doesn’t load in one second, you’re web developer is building it wrong.   We are in the age of mobile devices. Nearly every person in this world uses a mobile device when looking for information online now. So for this reason alone, businesses have catered to the needs of the mobile users worldwide to ensure a positive and satisfying experience. Google gives a mobile-friendly site a boost in search engine ranking in relation to its recent algorithm update. Google has updated the page speed ranking factor to look at the page speed of your mobile site. But once a business has gained a competitive advantage by making its website mobile-friendly, what should be next? Speed, and why it matters Page speed is […]

April 11, 2017 SEO, WordPress Comments Off on Speed Is the New SEO

The Importance Of A Brand Identity Guide

The word “brand” is one of the most overused and misunderstood words in the market place. Usually, it gets thrown around as metaphor, a label or a descriptor, whether the brand is a entertainer, athlete,  movie franchise or just simply a product. Regardless of the use, the goal of every brand is to induce customers to buy their pitch, and ultimately make a purchase. But, many businesses often rely too strongly on advertising to do achieve this, failing to realise that there’s more to swaying customers than just a message. The employees, culture, identity and tactics of a business are as important as the advertising message when it comes to creating a winning brand. So how do you make it all come together? By making sure […]

March 6, 2017 Brand Identity Comments Off on The Importance Of A Brand Identity Guide

The Top Animated Marketing Videos

The Top Animated Marketing Videos That We Think Rock! The bar has been set. Animated videos like Tyson, GE, and McDonald’s are now tapping into animated marketing videos… it makes sense that the world’s best animated video production and explainer video companies have only gotten better. The most important thing about video marketing is whether or not it helps you reach your marketing objectives. And quality is an incredibly important component of your video’s goals. If your animated marketing videos look like your 5-year old child made it – people are not going to take you’re business seriously. You need to start simple – just visualise your target audience. What do you want your’e customers to think or feel? That’s your objective. Now break […]

February 23, 2017 Animated Video Comments Off on The Top Animated Marketing Videos

Why We Think Animated Videos Are The Most Effective Marketing Tool

Why We Think Animated Videos Are The Most Effective Marketing Tool There is no doubt that video is quickly becoming the most powerful and effective marketing tool for online businesses, and this is why we believe why: Video Increases Conversion Rates: Studies are showing shoppers who viewed video were 175% more likely to make a purchase. Now, those are pretty good odds! Video Improves Customer Satisfaction Video is easy to understand, so it helps the customers understanding of services and products. Video Can Help Boost The SEO Of Your Website There is no doubt that video help boost your website’s SEO (search engine ranking) because most search engines will always give preference to sites that include videos, and usually because sites with videos receive backlinks. What’s The […]

February 9, 2017 Video Production Comments Off on Why We Think Animated Videos Are The Most Effective Marketing Tool

Fix Your Website Bounce Rate with Responsive Design

  In the world of Internet marketing, a website which as a high bounce rate is considered to be a very negative blow. It’s a warning sign that something is wrong with your website, so if you want to capture more sales and leads, a high bounce rate is a issue you can’t afford to ignore. A bounce rate measures the percentage of visitors who come to your site and leave after viewing only one page. In most instances, this means that they land on your site, look at it for a few seconds, and then leave. A bounce rate also shows you how effective your brand connects with your visitors, and today mobile website visitors have less patience than a desktop visitor does. It’s […]

January 18, 2017 Google, Web, Web design Comments Off on Fix Your Website Bounce Rate with Responsive Design

Time to quit design? Has technology gone too far?

Is it time to quit design? Has technology gone too far? Logojoy is a new website that uses AI (Artificial Intelligence) to ‘design’ your logo. The Koto logo created by Logojoy There seems to be no more need for checkout chicks in supermarkets any more. Now they have a machine that can simply scan your item by the barcode and then you insert your bankcard in it and off you go. The need for one on one service is slowly diminishing. It’s happening everywhere, and slowly creeping into any industry. One industry I thought it would never affect is my industry – logo design. Well it’s proven me wrong. There is a new site named Logojoy. The website proudly says, “By using […]

December 14, 2016 Logo design Comments Off on Time to quit design? Has technology gone too far?

The Marketing Guide for Pinterest

Pinterest can be a very useful tool to market your business. We have developed a marketing guide for Pinterest. Pinterest continues to grow at a very astonishing rate and is only second in terms of growth percentage to SnapChat which is the first. This interest-based social media platform attracts people who are into arts and crafts. Tutorial guides and DIY (do it yourself) pins have a greater likelihood to be clicked compared with other sort of images. Data reveals that shoppers that are influenced by Pinterest are more likely to spend around on average $100 on Shopify, as compared to users who use Facebook. The pins have more longevity than that of say a tweet or a Facebook post. A tweet lasts for few minutes, a Facebook post […]

November 24, 2016 Social Media Comments Off on The Marketing Guide for Pinterest
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