What is Brand Monitoring?

Brand monitoring is an important yet often overlooked aspect of online marketing. For a company to remain competitive, their business must analyse and refine it’s brand to ensure it’s delivering on the promises of what it stands for.

February 20, 2018 Uncategorized No comments yet

Advantages Working with a Small Boutique Creative Agency

For a long time now big brands have worked with big creative agencies to work on their marketing, but lately what these big brands have found is they have top-heavy processes, people and systems. But lately there is a move towards a small boutique creative agency that can work more closely achieving your goals – at a fraction of the price.

February 8, 2018 Graphic Design Adelaide, Uncategorized No comments yet

Video Marketing is the Future!

More and more these days video marketing is the right approach to market your business and video content is only going to get more popular this year.  Statistics show that more than 80% customers buy a product or service after they watch a video. Video content is preferred over written content simply because the human brain processes visuals faster than reading.

January 24, 2018 Video No comments yet

Why SEO and Searching is important

When someone starts a search, they are starting a journey. Digital Marketers love to talk about something named “the consumer journey”, which is a fancy word of referencing a user’s direction from inception of their task to the end – and these journeys start with a simple search.

January 10, 2018 Uncategorized No comments yet

What is a long tail keyword?

There is a new SEO sheriff in town and it’s name is Long tail keyword. What are these? These are longer and more specific keyword phrases that a visitor is more likely to use when they’re closer to buying or when they’re using voice search.

December 14, 2017 SEO Comments Off on What is a long tail keyword?

Why video testimonials boost your SEO

Some will tell you that the key to success is hard work, but if you don’t have anyone vouching for the hard work you put in then you’ll find yourself going round and round when it comes to proving your values to prospective customers.

November 28, 2017 SEO, Uncategorized, Video Comments Off on Why video testimonials boost your SEO

What is a cornerstone article

Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience.

November 15, 2017 SEO Comments Off on What is a cornerstone article

A Beginners Guide on Keyword Research

Google is constantly keeping us on our toes with all their algorithm updates, but one thing that has stayed pretty consistent for marketers looking to optimise their websites for the search engines is keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research? Keyword research is when online users use keywords to find and research search terms that users enter into search engines. The knowledge about these specific search terms can help inform content strategy, and marketing strategy. Below is a keyword research process you can follow to help you come up with a list of words you should be targeting. This way, you will be able to establish a strong keyword strategy that helps you get found for the search terms you actually care about. How do […]

November 1, 2017 Google, SEO Comments Off on A Beginners Guide on Keyword Research

Choosing the right SEO Keywords

Ranking in the search engines is a complex process, so choosing the right SEO keywords is important, but if you’re not a SEO expert where do you start? You start by doing a keyword research first and getting inside the heads of your customers, by knowing exactly what words they use when searching. How do you choose which keywords to optimise for? Should you focus on long tail keywords, or go straight for the most competitive head terms?   Check your competition Whether you target long tail keywords that are specific and consist of multiple key words, or you target after head terms depends on your competition. If the competition in your business is high, then you will have a hard time ranking on competitive head terms. If you have […]

October 9, 2017 SEO Comments Off on Choosing the right SEO Keywords

Benefits of having a Blog page?

We are often asked by our clients whether having a blog on their site is really a necessary. As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge advocate of investing heavily in a content strategy, and that strategy begins with your company blog. Below are some major reasons why having a blog is critical to a successful site: 1. Drives traffic to your website: First, and most important a blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic to your website. Your business might be on Facebook, Twitter, LinkedIn, Pinterest, or anywhere else. Posting […]

September 25, 2017 Blogs Comments Off on Benefits of having a Blog page?
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