Why do a brand audit?’ is something I constantly have to educate prospective and existing clients. Brand audits help businesses recognise their strengths and weaknesses, they create opportunities for improving, and find ways to help them stay relevant and move forward.
Your website is one of the most valuable properties your business has, and this is why a website audit is important. If it’s been a while since you’ve updated your website then it’s time to take a look at what’s working and what’s not in today’s online world. Conducting a website audit benefits your business because it can aim to increase your online presence and online sales. A website audit can identify problems with your website architecture, and as a result, you can learn where to improve technical site performance. A website audit discovers discrepancies that could result in Google penalysing your ranking on Google’s search engine rankings. The website audit can be broken down into: Site health Traffic Functionality User engagement User experience […]