What Is a Brand Identity?

A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience,  it’s a way to differentiate yourself from your competition. It subconsciously affects how your customers view everything from your industry, to your relevance, to your trustworthiness.

What is Brand Monitoring?

Brand monitoring is an important yet often overlooked aspect of online marketing. For a company to remain competitive, their business must analyse and refine it’s brand to ensure it’s delivering on the promises of what it stands for.

Advantages Working with a Small Boutique Creative Agency

For a long time now big brands have worked with big creative agencies to work on their marketing, but lately what these big brands have found is they have top-heavy processes, people and systems. But lately there is a move towards a small boutique creative agency that can work more closely achieving your goals – at a fraction of the price.

Video Marketing is the Future!

More and more these days video marketing is the right approach to market your business and video content is only going to get more popular this year.  Statistics show that more than 80% customers buy a product or service after they watch a video. Video content is preferred over written content simply because the human brain processes visuals faster than reading.

Why SEO and Searching is important

When someone starts a search, they are starting a journey. Digital Marketers love to talk about something named “the consumer journey”, which is a fancy word of referencing a user’s direction from inception of their task to the end – and these journeys start with a simple search.

What is a long tail keyword?

There is a new SEO sheriff in town and it’s name is Long tail keyword. What are these? These are longer and more specific keyword phrases that a visitor is more likely to use when they’re closer to buying or when they’re using voice search.

Why video testimonials boost your SEO

Some will tell you that the key to success is hard work, but if you don’t have anyone vouching for the hard work you put in then you’ll find yourself going round and round when it comes to proving your values to prospective customers.

What is a cornerstone article

Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience.

A Beginners Guide on Keyword Research

Google is constantly keeping us on our toes with all their algorithm updates, but one thing that has stayed pretty consistent for marketers looking to optimise their websites for the search engines is keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research? Keyword research is when online users use keywords to find and research search terms that users enter into search engines. The knowledge about these specific search terms can help inform content strategy, and marketing strategy. Below is a keyword research process you can follow to help you come up with a list of words you should be targeting. This way, you will be able to establish a strong keyword strategy that helps you get found for the search terms you actually care about. How do […]

Choosing the right SEO Keywords

Ranking in the search engines is a complex process, so choosing the right SEO keywords is important, but if you’re not a SEO expert where do you start? You start by doing a keyword research first and getting inside the heads of your customers, by knowing exactly what words they use when searching. How do you choose which keywords to optimise for? Should you focus on long tail keywords, or go straight for the most competitive head terms?   Check your competition Whether you target long tail keywords that are specific and consist of multiple key words, or you target after head terms depends on your competition. If the competition in your business is high, then you will have a hard time ranking on competitive head terms. If you have […]