The best brand meaning stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning
Our Blog
Welcome to our blogs. Have a read through and let us know what you think.
How branding adds value to your business
How does branding adds value to your business? A brand is so much more than just your logo. A brand is defined by how and why someone buys a product or service. This can include reputation, promotions, price point, communications and other areas.
Benefits of Keyword Domain Names
We love our clients, and we like to help them and provide them support and marketing advice, one advice I tell all our clients is to ensure your keywords are in your domain URL. It’s important to understand the benefits of keyword domain names, and just how important harnessing that power is their their SEO marketing strategy.
Do Blogs Help Your SEO?
Blogs have all sorts of benefits for your website; they increase awareness of your business, give you a platform to share your expertise and knowledge for your customers. This on it’s own makes blogging a huge strategy for your website – but it also helps with your website’s ranking on search engines.
Why Consistency Is Important To Successful Branding
Successful Branding is the key to differentiating yourself from your competition, you see if you don’t create a brand promise around the reality that you live up to, your brand promise will be pointless.
What Is a Brand Identity?
A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience, it’s a way to differentiate yourself from your competition.
What is Brand Monitoring?
Brand monitoring is an important yet often overlooked aspect of online marketing. For a company to remain competitive, their business must analyse and refine it’s brand to ensure it’s delivering on the promises of what it stands for.
Advantages Working with a Small Boutique Creative Agency
For a long time now big brands have worked with big creative agencies to work on their marketing, but lately what these big brands have found is they have top-heavy processes, people and systems. But lately there is a move towards a small boutique creative agency that can work more closely achieving your goals – at a fraction of the price.
Video Marketing is the Future!
More and more these days video marketing is the right approach to market your business and video content is only going to get more popular this year. Statistics show that more than 80% customers buy a product or service after they watch a video. Video content is preferred over written content simply because the human brain processes visuals faster than reading.
Why SEO and Searching is important
When someone starts a search, they are starting a journey. Digital Marketers love to talk about something named “the consumer journey”, which is a fancy word of referencing a user’s direction from inception of their task to the end – and these journeys start with a simple search.