brand-promise

Why Do You Need A Brand Promise?

Why does a business need one? How would it make a business better? How does it relate to my brand strategy?

Is-SEO-Framework-the-new-Yoast?

Is SEO Framework the new Yoast?

There are a ton of WordPress Search Engine Optimisation (SEO) plugins on the market, but only a few of them have really made an impact. There are plenty of other excellent plugins to choose from, one that’s been making a lot of noise is The SEO Framework.

small-design-team

How can a small agency compete with the larger agencies?

It’s important to understand the benefits to the client for using a smaller agency over the larger ones. These benefits are great to keep in mind when you meet with potential clients.

Can-Podcasting-Really-Improve-Your-SEO-?

Can Podcasting Really Improve Your SEO?

The question I am often asked is can podcasting really improve your SEO. Podcasting is fast becoming a main source for conveying website information and ads. Its popularity is fast growing making podcasting a real valuable tool for improving your SEO. 

Why Should You Use Facebook Pixel?

Why Should You Use Facebook Pixel?

A Facebook pixel is some code that you input to your website. It tracks conversions from Facebook ads, optimises ads based on collected data, builds a targeted audience for future ads and remarkets qualified leads (this means people who have already been on your website and are looking around to shop). The why should you use Facebook Pixel?

set goals and objectives for your website

Set goals and objectives for your website

When planning a new website, every business or organisation should set goals and objectives for your website. It’s obvious that you might want to skip ahead to the “fun stuff” and brainstorm ideas.

facebook-ads

Creating Effective Facebook Ads

Many startup and small businesses have had an attempt at creating effective Facebook Ads,  as part of their marketing strategy, but most of these businesses have no idea how to effectively use Facebook Ads (all you are doing is helping boost Facebook’s stock price).