How important is on-page SEO optimisation?

One of the most important aspects of marketing online is Search Engine Optimisation or better known as SEO.

There are a bunch of aspects in considerations for SEO but one of the most important aspects how important is on-page SEO optimisation? Also known as on-site SEO, on-page SEO involves optimising internal pages of your website pages to make them more search engine friendly. On-page SEO helps Google understand your website better, to gauge if your content would be relevant to people seeking for information about anything online using a set of keywords.

If you’re using SEO as an integral part of your Internet Marketing, it is to your greatest advantage to have a clear understanding of the basics and importance of On-page SEO. The below provides an overview of these basics and how it can help generate favourable results for you.

On-Page SEO Optimisation Basics You Need to Know 

1. Pick the Right Set of Keywords

Article have discussed the importance of keyword research and selecting the right sets of keywords to target your marketing on. It was mentioned that keyword research is a very important first step in any SEO marketing campaign and more so for On-Page SEO optimisation. It is important that you select the right kind set of keywords that would attract targeted audiences to your website – the kind that has the biggest probability of becoming paying customers.

2. Choose Appropriate Domain Names

Your choice of the right domain name is a vital element in your On-Page SEO optimisation strategy. A good domain name should be able to present what your business is in just a few words. Other tips related to domain names include:

  • Domains that are consistent – When users type in www.example.com or example.com, both should respond correctly and present with your website.
  • Use Keywords in Your URLs – When creating categories, pages or blogs, it’s better to use full keywords in assigning individual URLs as they rank better during searches. www.example.com/business-tips will be better to use than www.example.com/page.

3. Meta Data

Every page in your website should be optimised to make them more search engine friendly, by using content and meta data, particularly Heading Tags, Title Tags and the Meta Descriptions.

  • The Title tags of each of your web pages are like text adverts for those particular pages that a potential user will first see in the browser even before the actual page completes loading. By making it descriptive and unique and, people will be more interested in what your web site holds and would be enticed to click to read more. A good rule of thumb for making Title Tags is keep its size between 4 to 8 words or 60 to 70 characters each.
  • The Meta Description is a summary of the content found in a particular pages that could appear during search results. What you put in a Meta Description it entices the reader to open your website and read more. Do not make the mistake of creating a generic Meta Description and duplicate it across all your pages, as this will result in low rankings.
  • Heading tags are defined with H1 to H6 tags. The H1 tag defines the most important heading on your page (usually it is largest or boldest), whereas a H6 indicates the lowest-level heading. A good measure is to use only H1 and H2 tags as Google gives these most prominence.

4. Create Unique Content that is Engaging

Unique and quality content is what you need for On-Page SEO optimisation, not only to keep happy what the web crawlers would find to rank you based on a particular set of keywords, but also to make your visitors want to read and share your content. Your content really determines how relevant your website is to what a user is looking for which can be based on the following:

  • Content – This refers to the text, titles and descriptions on web pages. The content should be unique and relevant to the particular subject that your website is describing.
  • Authority – Your page content should be written well enough and authoritative enough for other web pages to want and use your materials as a reference and even link to
  • Performance – Your website should work properly when links from all navigation units are clicked through. The website should also open fast (within a few seconds), if not visitors will move on and leave your site.
  • User Experience – The content in your website should be of high quality and relevant enough to provide visitors a great user experience to make them want to stay longer. This refers not only to your content but also your graphics  and other elements within your site.

5. On-Page SEO Optimisation for Different Kinds of Results

On-Page SEO optimisation should be targeted not only for the text content of your website but also for other media elements that appear in search results. For example these can include images, video, images and other non-text content, which should be optimised to make them visible by web crawlers. Practices include:

  • Alt Tags and Alt Text – This attribute should fill by having a short description of your image. These tags are what web crawlers will use to identify the image. These crawlers only identify text and not images, so using the Alt Text attribute helps optimise the image for search crawlers.
  • File Names – Use a descriptive name for image files, preferably relate them to your main keywords as well as a description of what the image is. For e.g. Toyota_Rav_4.jpg is better than using image001.jpg.

6. Create Service/Product Specific Landing Pages

Creating and optimise a landing page which is specific to your services/products and your keywords are not only beneficial to the search engines, but also to your customers and visitors. A specific landing page provides you to discuss in great detail specific products or services from your business and educates your visitors on their features. Since these pages are tailored to a specific service or product­­­ that you are offering. You can focus on this page with your most profitable keywords and properly insert them in the meta titles and descriptions. Create as many specific landing pages as possible for your service/product with the right keywords.

In Summary

These On-Page SEO optimisation techniques you can use and apply them to you website for better SEO rankings in Google. This process can be time consuming, but the payoff and amount of traffic it can bring to your website will be well worth it. Alternatively you can contact DesignLab and we can take the stress and time away from you.

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