Content Relevance is used to point out how relevant a website is in relation to a particular search topic or term. Topic relevance is of absolute importance for SEO. The better the content of a page matches a search query, the more likely it will achieve a good ranking.
Your website is one of the most valuable properties your business has, and this is why a website audit is important. If it’s been a while since you’ve updated your website then it’s time to take a look at what’s working and what’s not in today’s online world. Conducting a website audit benefits your business because it can aim to increase your online presence and online sales. A website audit can identify problems with your website architecture, and as a result, you can learn where to improve technical site performance. A website audit discovers discrepancies that could result in Google penalysing your ranking on Google’s search engine rankings. The website audit can be broken down into: Site health Traffic Functionality User engagement User experience […]