Video Marketing is the Future!

More and more these days video marketing is the right approach to market your business and video content is only going to get more popular this year.  Statistics show that more than 80% customers buy a product or service after they watch a video. Video content is preferred over written content simply because the human brain processes visuals faster than reading.

January 24, 2018 Video No comments yet

How Video Creates SEO Results

Video has become a very important feature for anyone who is concerned with a good SEO ranking, conversion rates and brand recognition. That’s pretty much all of us.

So how does video marketing affect your website’s SEO, and how can you use it in your content marketing strategy? Below are some key SEO tips, and some practices for using video to climb the search engine ladder:

  • Higher CTR
  • Lower bounce rates
  • Quality backlinks
  • Improved SERP rank

Videos Rank in SERPs

Google SERPs prioritise video results. Ranking on Google’s first page is a SEO priority. Pages with videos are 50 times more likely to rank on the first page of Google.

Why is video marketing more likely to rank than say plain text based content? There are a number of factors that influence ranking, one is the recent Google search algorithm update – Hummingbird – which prizes “quality content” over keyword optimisation. It’s all about “quality content”.

Google cares less about whether you have optimised each individual page on your site to using keywords, it’s more about whether your sites content answers the question presented by your  user.

80% of the video content served up in SERPs are informational videos. Results aren’t simply viral lolcat videos, but rather more useful content that answer a user enquiries. And this is where  video marketing is perfect tool for explaining your service easy and eye catching.

Here are some best practices for video SERP:

  • Keep Your Videos Short – Keep them around 4 – 5 minutes (attention span fall after 4-5 minutes).
  • Create Rich-Video Snippets – This is the thumbnail beside the description of the content on the page. Follow this guide to creating a video sitemap.
  • Transcribe Your Script – Google is good at parsing video content for meanings, transcribing text helps the spiders crawl your content for searcher relevance.

Video-Marketing-SEO-4-Key-Metrics

Videos Make Users Click

Study show that search results with videos have a “40% higher click-through rate.” This happens because of rich-video snippets beside search results on Google’s window.

These thumbnails show quality video content, and make results with embedded videos stand out in a text-only field.

YouTube automatically makes these thumbnails (because it understands how powerful snippets really are), but don’t rely on YouTube to do the work for you. Rich snippets from your YouTube channel can take your user directly to YouTube – not your website.

If you have worked hard to create a quality video, so sit back and enjoy the rewards by embedding the video directly to your website – like on a home page with a clear call to action, Vimeo and YouTube offer increased reach, but nothing beats the SEO benefits of a home page video marketing right on your site.

Here are some best practices for High CTR:

  • Embed Video Directly to Your Site – Don’t slow your site down by uploading video to your server.
  • Rich Video Snippets – Entice your users into clicking with an alluring preview.

Videos Can Make Your Site “Sticky”

The average attention span online is less than ten seconds. A high bounce rate is when people leave your website after viewing a page, this will hurt your site’s SERP ranking, and  people leaving isn’t the best way to sell a product. A engaging video is the easiest way to make your customer stay at your page.

Google introduced a new metric into their search ranking algorithm called “dwell time,” this monitors the amount of time a user spends on a website after click-through from the SERP. The longer the user spends on a website, the more likely the content is relevant. Google gives relevant websites more weight via a “Page Authority.”

Page Authority

Visitors who view a video stay two minutes longer and are 65% more likely to buy than other site visitors.” Combine a high time with a low bounce rate, and you’ll have a amazing one-two SERP ranking pull.

Here are some best practices to reduce a bounce rate:

  • Embed Video “Above the Fold” – The fold is the imaginary line where a user has to scroll to see more content. On most web browsers it’s around 550 – 600 pixels.
  • Make Sure You Use Accurate Video Titles – Don’t trick users with misleading headlines. No one likes being misled, and if they feel betrayed, they will never return.
  • Panic Not – A 50% bounce rate is ok.

Videos Can Build Links

Having a video compared to just text will nearly triple the average number of linking sites. Video generate links.

You see people are the ones creating links to your content – not the bots – which mean people love video. Content we create is for the user.

We live in a world where articles get skimmed, videos are lanterns of conciseness, and also a signal of intent that says yes, I want to communicate something to you. This “content” is going to be something you will enjoy. Videos are easy to consume, and that is why they generate audiences.

There is a saying “A video is worth 1.8 million words”. If a picture is worth a thousand words, and a video shoots at 30 frames per second, so a 60-second video really does have the equivalent of 1.8 million words.

People like video because they are useful. People don’t share content that is rubbish. So, to get the success you’re looking for, it’s really important that you really think about who you want to share the video with.

Video can communicate useful information easily, they allow people a chance to sample the content before committing to reading lengthy and sometimes boring content, and a quality video with a specific marketing goal creates high backlinks to your site.

Here are some best practices for Link-Building:

  • Embed Your Video – Don’t just add a link to YouTube because it won’t help your SEO.
  • Focus The Video on a Single Topic – Keep it simple, but entertaining.
  • Create High Quality Video – A Amateur video can make you look unprofessional, and that’s bad for business.

Quality video will improve the way you approach SEO. That in itself is worth more than all the search engine tips you can find.

May 16, 2017 SEO, Video Comments Off on How Video Creates SEO Results

Why We Think Animated Videos Are The Most Effective Marketing Tool

animated-videos

Why We Think Animated Videos Are The Most Effective Marketing Tool

There is no doubt that video is quickly becoming the most powerful and effective marketing tool for online businesses, and this is why we believe why:

Video Increases Conversion Rates:

Studies are showing shoppers who viewed video were 175% more likely to make a purchase. Now, those are pretty good odds!

Video Improves Customer Satisfaction

Video is easy to understand, so it helps the customers understanding of services and products.

Video Can Help Boost The SEO Of Your Website

There is no doubt that video help boost your website’s SEO (search engine ranking) because most search engines will always give preference to sites that include videos, and usually because sites with videos receive backlinks.

What’s The Best Kind Of Video To Market Your Business?

Videos are most effective when they’re simple, short, simple, extremely informative and sometimes funny!

Advantages of Animated Videos:

1. Animated Videos grab attention and are eye-catching.

Animation uses simple shapes, bright colours, and regular movement to keep your viewer’s attention glued to the video. We automatically want to watch it – that’s why as children we love cartoons.

2. They Are Easy To Understand

Animation is perfectly suited to impart information is a clear and simple manner. Your video can include graphs, charts and statistics that will be easily understood because they move and flow along with a voice over.

3. Videos Can Be Used For Any Product

Animation can make a complex topic more interesting. A fantastic example is the Ben Affleck’s Oscar-winning film “Argo”, which uses a cartoon/animated sequence as an introduction to the history and politics of Iran.

4. They Appeal To Everyone

Unlike human actors, animation does not age, or is not does not distinguish between races.  As the Internet increasingly becomes a global marketplace, you want your videos to appeal to all types of people in all places all over the world.

5. Animation Can Be Excellent For Branding

Video Animation allows you to incorporate logos and brand images into your video. With animation, your actors can evolve without changing, this allows you to build recurrent themes and brand icons over a series of videos.

6. Animation Can Be Professional

As online videos become more popular, the Internet is flooded with poor-quality, homemade movies from dodgy people.

No matter what your business is, animated videos are one of the smartest investments you can ever make. So what are you waiting for? Contact us to plan your video!

February 9, 2017 Video Production Comments Off on Why We Think Animated Videos Are The Most Effective Marketing Tool

Content is King #1: Video – The future of content marketing

content-is-king

There is no doubt Content is King! Are you stuck for ideas and content for your online platforms?

Whether it be updating your blog, creating new Facebook posts, tweets, Instagram posts or LinkedIn updates, just to name a few, we have learned in conversations with our clients we have learned that coming up with content is one of the toughest (and most time consuming) aspects of online marketing.

For the next couple of weeks we are going to write a different blog to help you, and our clients in learning about writing quality content for their website. This week we are going to look at how video can really boost your SEO performance.

Let’s begin…..

Not only did video kill the radio star, it’s now aiming for online marketing. Already a key entertainment and information medium, studies predicts video will account for 75 percent of all consumer Internet traffic by 2018. Video IS the future of content marketing, and the future is now. This now means it’s no longer a luxury, but more of a necessity for all businesses to include it in their marketing strategies i.e websites, Facebook, Twitter, etc .

Here are some more reasons why your business needs videos:

Effective information tool

Constantly writing content is unavoidable these days. This means you have to hit the nail of the delivery if you want your message to stick. Video makes that much easier. 85 percent of Internet users remember watching a video in the past month.

Perfect for decision making

Potential customers don’t have time to look through heaps of text. They want to know what is important so they can make their decision and move on to the next. According to Forbes, 75 percent of executives will watch work-related videos at least once a week. And 65 percent visit the marketer’s website after viewing the video.

Powerful reach

Content marketing’s purpose is getting a message in front of your potential audience. And video is the quickest way to get your message in front of as many people as possible. Video content gets shared like no other, with audiences larger than any other. YouTube alone receives more than 1 billion unique visitors every month. You won’t reach everyone, but with the right content, you can reach the right audience for your business. The goal is to create something that your viewers will want to share with their friends or customers. Engage viewers and they will engage others, fueling organic and meaningful brand interaction.

Quickly establishes personality

Your website should display personality and culture, but it probably takes reading through a few articles and a handful of posts before your customer gets a good sense of what you are about. Most people don’t have the time these days. But with video, it’s immediately laid out in front of their eyes. The script you use, the way it’s shot, the aesthetic you promote — it all reflects your company’s personality and culture in a matter of seconds. And if folks like what they’re seeing they’re that much more likely to invest elsewhere in your website.

Made for mobile platform

Worldwide, more users access the Internet via their smart phone than any other kind of device, and that gap is likely to grow. So, clearly, the content you produce should be made for mobile. Today’s consumer is an impatient bunch. With video, all you have to do is hit play. You can consume on the move, pause if you need to, rewind if you want. Exactly the freedom you want on your mobile device.

 

March 11, 2015 Google, SEO, Video Production Comments Off on Content is King #1: Video – The future of content marketing

Video production in Adelaide – Titanium personal water filters

Safe drinking water on the go. Game changing Titanium personal water filters. Guaranteed for life.

When the team at Go Walkabout approached us to film a video production in Adelaide for the world’s first titanium water filter, we just knew straight away that we had to get involved and help them with their Kickstarter campaign.  Our brief was to create a video that not only showed the product, but also inspire, motivate and captivate an audience that can kindly donate to the campaign so the team at Go Walkabout can produce and supply family – and village-sized filters to help provide communities in developing countries with safe drinking water, through both donation and sustainable microcredit plans.

The video consisted of a two day shoot in the factory plant at Advanced Metallurgical Solutions located in Lonsdale, South Australia. We felt that the factory was the perfect opportunity to show the audience where Matt, Craig, Josh and Gilbert invented the titanium water filter. There was a discussion about super-imposing the boys over a green screen and adding some fancy digital effects, but when we thought about it we realised that investors want to see these talented team in their natural surroundings, a place that is honest and real.

Editing consisted of one day to meet the short timeframe of under 2 minutes on the final cut. We know from experience with other Kickstarter campaigns that you only have a couple of minutes to grab a potential investors attention.

A little about the Walkabout Ti and Walkabout Ti Ultralight.

Titanium – is used for jet engines, medical implants, mens titanium wedding rings and now personal water filtration.

The Walkabout Ti and Walkabout Ti Ultralight are groundbreaking, world first titanium personal water filters. All other water filters are made of a hollow fiber plastic materials that can break or fail easily, but not titanium.

Personal water filters are great, they can save you the hassle of carrying big water containers when you in the outdoors and avoid any risks of drinking tap or bottled water from unknown sources. They are also useful in the event of “boil water” advisories, which are becoming more and more common. They also help reduce the number of plastic bottles made and disposed of for bottled water.

You have to be careful with personal water filters, you never really know when other water filters are going to fail.  This can be dropping, freezing, sitting on and overheating. And often you don’t know if they have failed. You can be sure that titanium won’t fail.

Walkabout Ti filters are an amazing and lightweight personal water filter that you can count on to give you safe drinking water when you go walkabout, or any other recreational activity.

video-production-adelaide-go-walkbout

Support the Go Walkabout team by pledging a donation through Kickstarter by clicking here.

 

October 29, 2014 Graphic Design Adelaide, Video Production Comments Off on Video production in Adelaide – Titanium personal water filters
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