Our client Patio Coffee Roasters have been featured in The Adelaide Review, below is the article taken from the latest edition.
There is a coffee drying method widely used around the world where the raw coffee beans are made into thin rows on large cement patios. The coffee is dried by the sun and is shifted every 30 to 40 minutes over six to 14 days. This method was inspiration for the name Patio Coffee Roasters and I believe it is also a symbol of patience, which is what’s needed when brewing, extracting and pouring the perfect coffee.
The boutique was full of toys and tools to make coffee enthusiasts feel like a kid in a candy store. The shelves were full of different beans with various characteristics but it was the Synesso coffee machine on the counter that was ready to make my day. The barista suggested I start with an espresso of Panama Boquete from Maunier Estate. It had a rounded grapefruit acidity that lingered in the mouth and started to sweeten as I sipped on.
I ordered the house blend called Compton St for my latte. Made up of beans from Brazil, Colombia, India, Guatemala and Papua New Guinea, it was presented with a symmetrical rosetta on top as the art and the taste was clean and bright with a hint of malt. The Tweedvale milk was textured beautifully and created an excellent mouthfeel throughout.
Patio Coffee Roasters is like a cellar door for the coffee scene and caters to all areas of the industry. They roast their coffee in-house and do all sorts of training onsite. If you feel that your skills are drying up or you would like to start the day right, then come and hang out on this patio for a relaxing coffee and a chat.
PayPal has rebranded with a new logo design and identity system.
Established in 1998 and purchased by eBay in 2002, PayPal is the leading digital payment company in the world with “over 148 million active accounts in 26 currencies and across 193 markets, processing more than 9 million payments daily.” If you’ve spent more than a day online you’ve likely used it to pay someone (like us) or you use it to receive payments — it’s one of the most ubiquitous digital brands today.
“With the help of award-winning design firm, fuseproject and feedback from people who use our products every day, our new brand identity flexes to fit all screen sizes, from wearables and mobile to the biggest, flattest high-definition TVs. It’ll be more legible and recognizable in both type and colours and will easily extend to be usable across the look/feel of various systems, and in the 193 markets we serve worldwide. Connection is a motivating principle behind the redesign — connection to money, to people and between people. It was important to evoke connection that was human and approachable, not too technical,” PayPal Press Release.
PayPal’s original white logo got replaced by a blue version in 2007, and was updated with slightly rounder type in 2012. But those changes didn’t address the rise of mobile and the need for a simpler, more compact symbol that worked well on mobile devices, embedded within apps, and on storefronts.
The new symbol combines a double-P “monogram” with a modified “PayPal” logotype. The monogram, which Marcus likens to Nike’s distinctive “swoosh,” is meant to allude to people coming together, a major theme of PayPal’s television campaign. It will also become the new icon for PayPal’s mobile app, and appear alone in other contexts as well.
“PayPal is the original innovator in digital payments, but its visual identity was designed for a web 1.0 desktop era. The fuseproject brand and user experience team jumped at the opportunity to create a new PayPal identity that would better represent its pioneering history and address its goals for mobile, online and real world growth,” fuseproject..
“We focused on two key themes for design: connection and forwardness. For connection, we designed a new monogram with overlapping double P and transparent effect to emphasise human connection. For forwardness, we strengthened the italics that have always been a part of the PayPal logo — harking back to the brand’s heritage, and affirming a forward thinking spirit,” fuseproject.
“Working closely with PayPal, we designed an identity to better express its innovative DNA and future as the leader in digital payments. The result is a system with a bolder wordmark, stronger monogram, more vibrant colours and a dynamic angle graphic that increases user perceptions of trust and innovation,” fuseproject.
The voice of Powering The People Economy is expressed through People-isms: simple pieces of language that elevate our product features into moments of personal empowerment. People-isms capture what we do best, and how we enable folks to get what they want and demonstrate our understanding of their lives, while celebrating the human spirit,” PayPal Press Release.
The video looking at the process and new logo design.
PayPal is a great example of a brand evolving to suit digital technologies and engaging with the new type of customer. The new logo is a good evolution from the previous logo. The overlapping of the two “P”s combine to create the idea of connection and transparency, which are important values of a brand in the financial industry. My only concern is the new logo is very “on-trend” and it will age, seeing PayPal rebrand in another 5-7 years.
