We have all heard the phrase “Location, location, location!” in real estate. This also applies to your search engine ranking for your website — the higher your site is listed, the more traffic you get. Getting to the top of Google is what every business wants to achieve. And there are some simple steps to getting your business high up the Google rankings. And it’s possible to do it without spending a dollar.
Here are some of our tips:-
1. Understand what the demand is for your product
First step is to spend some time understanding what your customers are already looking for, and then align your services and content around that. Google’s Keyword Planner & Google Trends are free tools to use, and will give you an idea of what people are searching for online. If you can place a search box on your site to help you discover what your customers are looking for.
2. Prioritise key words for your website
Think about how relevant the key word term is, and how you can best compete with other online businesses. For example, we target the term “graphic design adelaide” rather than just “graphic design.” Despite having far fewer searches, this keyword is far more likely to convert to a lead, also because targeting a location helps better narrow down a potential customer finding you geographically.
3. Keep your site with good internal linking
This helps Google understand what pages are important for your’e site, and will allow users to find helpful content. And there are many tools online to help you spot and fix code errors, one example is the IIS Toolkit.
4. Track everything – for free
There are a number of tracking tools available to help you understand how well you’re doing online. Google Webmaster Tools will give you an indication of exactly what Google sees when it visits your site. Factors such as site speed, 404 errors, broken links and site significance are all listed here.
5. Ask others to link to your site
Make a list of the people your business deals with on a daily basis and then ask them to link to your site, pointing out the fact that your site ranking well will also benefit them. Also try searching your own brand name online to find people who already talk about you, then ask them to add in a link. Another easy win is to submit your site details to relevant directories.
6. Get your business out there
Get involved with your customers on social media. Share your insights and thoughts with your market to show search engines you’re an authority in the space. Not only will this give you an advantage over competitors, but it will encourage your customers to recommend you on social networks, or write positive reviews online. Google considers all the signals it can when ranking sites, so the more you’re doing, the better.
7. Organic vs. Paid Listings
You can attract visitors to your site a variety of ways, but one of the most effective ways is being listed at the top of the “organic” search results on search engines like Google and Yahoo! Unlike paid listings, which are advertisements that display in sponsored areas, organic results are free and based on, among other things, the site’s content and how closely it matches the keywords being searched.
See You At the Top.
Search engine optimisation can have a large impact on the success of your business online. The good news is that with the tips presented in this blog, you have the basic steps you need to get started. Take a little time to tune up your site and watch your customers grow with your search results.