Why does every website look the same

I am sure by now you have started to notice that most, if not all website look the same from design agencies, designers, and personal blogs. But we think that is OK! Over the last couple of years, a common visual trend has started to be noticeable online. You’ve seen it before; a full-width website, with a full-width photo or video background slider, usually it has centered text overlaid, logo always on the left, and navigation on the right. THIS IS NOW… A REFLECTION OF WHAT USERS EXPECT FROM A WEBSITE THESE DAYS. Does this sound like your website? This is now, a reflection of what users expect from a website. Design patterns exist to give an interface a proven and recommended layout for its function and […]

October 7, 2015 Web Comments Off on Why does every website look the same

Five SEO strategies to think about in 2016

Five SEO Strategies to think about in 2016 We are nearly at the end of 2015 and SEO marketers have likely been deep into links, keywords, content, and conversions. As you keep working hard, you would do well to adopt the following strategies to keep your momentum going into 2016. 1. Send social signs There are lot of digital marketers who complain about low volume of incoming traffic from social platforms in relation to the efforts spent on those platform, but a silver lining has finally been added to the social big picture. Just as backlinks act as votes for your site, raising your domain authority and rankings, so too does the popularity of content you share on social media. Late in 2014, Google loosened […]

September 21, 2015 Google, SEO, Web design Comments Off on Five SEO strategies to think about in 2016

The Importance of Letterhead design

Over the last couple of weeks we have talked about the importance of business stationery, and how business cards are such an essential part of selling your brand.  Today I want to discuss the importance of letterhead design. Why your letterhead is important Your Company logo Your business has a logo for a reason. This logo will define and identify your brand, and will help your customers to recognise you. So by putting your business logo on your stationery you expose your brand and what it stands for, in turn giving you a far greater brand awareness in your industry and among your customers. It backs up your brand Every business wants its customers to know that it offers the best service or the most affordable products, then your […]

August 5, 2015 Branding, Branding Adelaide, Graphic design, Graphic Design Adelaide Comments Off on The Importance of Letterhead design

Good Business Card Design Adelaide

Good business card design Adelaide is so important to your brand. Your business card can be considered one of the most important marketing tools you can have for your brand and business. You are giving you’re contact information to potential customers. In order for the business card to do its job, it has to be professional, memorable and attractive. It is very important for your business card to be attractive and memorable. Think that some people receive hundreds of business cards and they rarely remember any of them. Making your business card memorable is and should important. Some mandatories we advise all our clients are your logo must be simple and symbolic to your business services and the industry that is associated with. Having your website […]

July 15, 2015 Brand Identity, Branding, Graphic design, Graphic Design Adelaide Comments Off on Good Business Card Design Adelaide

One Page Scrolling Websites SEO

One page scrolling websites SEO One page scrolling websites are all the rage right now; we see more and more each week on sites. They do look quite cool when filled with great fonts, graphics and transitions, but can you SEO a one-page site and rank? It’s going to depend on what your particular area is, what the topic is, and what kind of layout you come out with. But if it works for you and for users to have that all on one page, for the most part, it should work for Google as well. We took a look at what other web developers have to say about SEO optimising one-page sites. The same old advice I keep hearing again is to include adding sub-pages or blogs […]

July 1, 2015 Google, SEO Comments Off on One Page Scrolling Websites SEO

Selling Your Design Value

  As design agencies face more and more competition in selling their design services, they are now looking to areas where they can add design value for clients (and get paid for that added value). For years now advertising / marketing gurus speak about something called USP (unique selling proposition). This has based on assumptions that an area of a product / service could have a unique resonance with a particular market demographic. Value proposition – what is it? Value proposition is the promise of a value to be delivered to a client. True value proposition works when the receiver of the value (client) has acknowledged that they have received value from the product or service. A value proposition can apply to an any organisation, products or services. Preparing value […]

June 17, 2015 Graphic Design Adelaide, News, Tips & Tricks Comments Off on Selling Your Design Value

Is your website prey to Google Mobilegeddon?

    Its been almost been two months that Mobilegeddon made its debut, and so far it seems that its not that significant..so far. So how far is Mobilegeddon ( Google’s Mobile Friendly Algorithm ) affecting your site? To find an answer to this question, the team at DesignLab has researched a bit and we have some good as well as bad news for you. The Good News Is that if your existing website is not mobile friendly, then this really has got nothing to do with your desktop & tablet ranking. This means that if your website was performing really well in the desktop results, then it will most probably be there were it is and MobileGeddon has got […]

May 29, 2015 Google, SEO, Web Comments Off on Is your website prey to Google Mobilegeddon?

Hints to help you get to the top page of Google

How to get on the Top Page of Google! There has been many statistics which prove people don’t click beyond the first page of Google search results, so if you want to be seen, you need to be in the top listings on first page. To do that, you need to learn a bit about how search engines work and how to optimise your site, more commonly known as Search Engine Optimisation (SEO). Once the search engine knows your site exists, they scan your site and index the information, then analyse the content to determine how and where your website should display on the results page. If your site isn’t optimised, then it won’t rank well at all, and could […]

May 20, 2015 Google, SEO Comments Off on Hints to help you get to the top page of Google

How to get to the top of Google rankings

  We have all heard the phrase “Location, location, location!” in real estate. This also applies to your search engine ranking for your website  — the higher your site is listed, the more traffic you get. Getting to the top of Google is what every business wants to achieve. And there are some simple steps to getting your business high up the Google rankings. And it’s possible to do it without spending a dollar. Here are some of our tips:- 1. Understand what the demand is for your product First step is to spend some time understanding what your customers are already looking for, and then align your services and content around that. Google’s Keyword Planner & Google Trends are free […]

May 12, 2015 Google, SEO Comments Off on How to get to the top of Google rankings
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