Search Engine Optimisation (SEO) is a important component of any website. As a web designer or graphic designer, it’s important you understand how SEO works. There is in fact a serious lack of resources for designers who don’t know about SEO out there. Here are some easy SEO NJ tips for designers that will immediately improve the SEO on all of your websites. Tip 1: Do Not Cheat Do you think you could outsmart a room full of genius scientists with PHDs? No. Google has many genius scientists with PHDs, and their job is to work tiring hours a week to make sure you can’t fool Google. No matter, what you do, you can’t outsmart them. Just ignore trying to cheat Google and focus on making […]
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Develop an effective brand
Branding is being embraced by small businesses as a means to distinguish themselves from their competition. It takes time to develop an effective brand, both in the creation and the implementation stage. A brand is not created overnight; it is planned, maintained, groomed. Done effectively, the process is well worth your energy. To explain what a brand is simple, it’s the public image of a business or product. It is a promise. It is reputation. When delivered consistently, a brand shapes consumers’ perceptions and their expectations. A successful brand celebrates personality, values and embodies the spirit of the subject it represents. The objective of a branding strategy is to develop a clear, compelling and consistent message that is easily conveyed. A good brand contains messages […]
Let's stop using bad stock photos
I really don’t like stock photography. It looks bland, it looks unprofessional, and above all else it’s cheesy. If anybody ever created a global set of rules to govern the internet, it would be to vote a ban on stock imagery. Designers, let’s all get together and stop using bad stock photos. There is a saying that goes ‘a picture is worth a thousand words’, and in today’s very visual-heavy, online world, images are more important than they have ever been before. But, a picture isn’t worth a thousand words if you use tacky stock photography to try and get your visual message across. You know the ones I’m referring too; they are either bland photos of mildly content people doing boring things, or extremely […]
When Clients Ask for Discounts
I bought a couple of new jackets recently. One was from G-Star, another from Country Road. They were not cheap, but not unreasonably expensive. I paid the price the shop asked. What I didn’t do was haggle over the price with the shop owner. As a professional design agency, we have fees. We are not cheap, but we are also not unreasonably expensive. And we always try to be transparent in our pricing. That means that we prefer not to waste my time on price negotiations. Sometimes, clients contact us and say, “We’d love to hire you. But can we get a discount?”, or better yet “If you look after us now, we will give you more work as our business grows”. We have found a great way to deal […]
How To Write A Design Brief
How does a client get the design they want? The perfect design you dream about in your head? … Writing a design brief is the answer. Whether you are a designer or a client, an effective design brief is the most important factor in ensuring that a project is successful straight away. This article will tell you how to write a design brief that will be both beneficial to the client and design agency. This article will be based from the client’s perspective though. 1. What Is A Design Brief? What is a design brief? A design brief is something that is critical to any design project as provides the designer with all the information needed to meet and exceed your expectations. A design brief should focus on the […]
Why a professional logo design doesn't cost $99
Professional Logo design today is totally under rated. People do not understand how important a good logo is and how valuable it is to their business. We are going to outline some very important points explaining to you exactly why logo design should not cost $99, and why your logo is not something you should ever take lightly. We will do this by comparing “cheap logo design” to “professional logo design” and we will outline the reasons why professional logo designers don’t charge low fees and why you should invest in a professional logo design. What Is A Logo? To really understand what a logo must achieve, we first must know what a logo is. A logo’s design is for immediate brand recognition, it inspires trust, […]
Generating Traffic to a WordPress Site
Generating Traffic to a WordPress Site is not so difficult to do these days. WordPress is a fantastic CMS to generate SEO with. You have access to many SEO plugins, our favourite pick is Yoast. But there are many other things you can do to your WordPress site to help generate SEO. Here are some tips to help you generate traffic to a WordPress site. 1. Focus your content on your audience who are likely to share it “Content is king“. The quality of the content you write can take you to the top in Google; and poorly written content can make you lose your audience. The key point here is to write unique and informative content. There must be no grammatical errors, and copying is a strict […]
Rebranding Sydney Opera House
Sydney Opera House’s new rebranding will attempt to solve a problem unique to the architecture. Since it’s construction was completed back in 1973, the Sydney Opera House has become one of the world’s most iconic buildings. Over 7 million people a year take a photo in front of the building, but only a small fraction of those people actually walk through the doors for a tour. although the Sydney Opera House is a popular arts destination, with over 1 million tourists a year, it doesn’t have much of an identity that it can call its own, independent of the building’s facade. The Sydney Opera House was meant to be seen as one with its exterior; you supposed to want to go in as much as […]
How To Sell Your Design To Skeptical Clients
You know that nervous feeling just before your’e about to sell your design ideas to your clients? It’s because you know they’re going to ask why, and you’re going to have to think up some sort of explanation. And you’re going to stutter through it with meaningless phrases: “It works because of balance” “I think this is the way to go.” Why not instead enter the meeting with a solid argument in your back hand. To truly convince a client, nothing beats a lucid, coherent argument based on actual evidence. You may be a designer, but when it comes to pitching an idea, you have to act like a salesman. Here are four techniques for making a good convincing sale. 1. LISTEN AND REPEAT THEIR WORDS […]
Future design concept
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