Logo rebrands are a necessary step to take in the world of business; this could be because your current logo is confusing to customers, or it doesn’t sell your brand message correctly or it’s simply out-dated. But, this type of redesign can be a minefield and your loyal customers may lose the emotional connection that’s cultivated over the years. It’s safe to say as a society, we don’t like change. A Logo Can Have an Emotional Attachment Sometimes it can seem no matter the size of the brand, it seems it send out a negative message to your market; this is because we align ourselves with the brands we engage with. We tend to take on their identity, and when the design changes, we are […]