Mobilegeddon Google is here!

  Mobilegeddon Google is upon us! Run for the hills. Google next big update is going to target non-mobile friendly sites and is expected to roll out April 21, 2015, and roll out for a few days to a week. This is a big one, and could affect a large portion of your web traffic and seo results. In the last few years, mobile traffic has increased dramatically. It’s speculated that more than 50% of Google searches are performed on mobile. Even Google is saying this update is going to have a bigger effect on search rankings than Panda or Penguin, the biggest updates Google has ever launched, as quoted by a member of Google’s Webmaster Trends team, Zineb Ait […]

April 24, 2015 Google, SEO Comments Off on Mobilegeddon Google is here!

Content is King #5: How to Use Google+ for SEO Boost

Compared to other social media platforms like Twitter, Facebook and LinkedIn,  Google+ often is mislooked when it comes to creating online marketing strategies. This is because Google+ does not have as many users as the other larger social platforms. But, while Google does not command as large a slice of the social media pie, it does have a lot more elements that provide your business more value than say Twitter or Facebook, especially when it comes to increasing a website’s organic SEO traffic. Here are a bunch of ways you can use Google+ for an SEO boost for your business. #1: Personalised Searches One of the most individual ways that Google+ helps businesses with their organic rankings is through a personalised […]

April 15, 2015 Google, SEO Comments Off on Content is King #5: How to Use Google+ for SEO Boost

Content is King #4: Can Online Reviews Impact Your SEO

This week we continue with our Content is King posts, today we are going to talk about online reviews. Do they help boost SEO? How if I told you feel as a small business if you found out that more than 90% of customers say that their buying decisions are influenced by online reviews. I guess that you’d would stand up and either pat yourself on the back if your business has a strategy already in place for getting reviews and managing your online reputation. Online reviews are important for a number of reasons, and have significance through their ability to affect: Your rankings in search engines Which search results actually gets clicked on Consumers purchasing decisions This means reviews online as […]

April 8, 2015 Google, SEO Comments Off on Content is King #4: Can Online Reviews Impact Your SEO

Content is King #3: Yoast is the SEO King

Yoast is one of the most famous WordPress SEO plugins. Most of the technical aspects of SEO you need to do actually are covered by Yoast. Everyone these days are trying to rank their website’s content higher in Google. There are marketing firms earning a great deal of money in relation to the most notorious digital term these days, “SEO optimisation”, but if you do some heavy research you can do this yourself with one of the best SEO applications Yoast. We believe that Yoast is the most complete SEO solution for your WordPress site. With a bunch of features and options this plugin provides an alternate to the users of another famous SEO plugin named All in One SEO Pack. Some of […]

March 27, 2015 SEO, WordPress Comments Off on Content is King #3: Yoast is the SEO King

Content is King #2: Is SEO Dead?

SEO isn’t dead; it has evolved and now requires descriptive keywords, as well as engaging content to help your online marketing succeed. Quality content is very important when it comes to today’s marketing online. But it hasn’t replaced search engine optimisation (SEO). What has happened is that SEO doesn’t work without good, quality content. Your website and its content still needs to include rich keywords that your target market uses to search for your services or products, but stuffing your pages with keywords will see your page penalised by Google, which means it will rank low. What we really should title this blog is: “Keyword Stuffing is Dead, Long Live King Content!” Search engines i.e. Google, look for content based on the words the […]

March 18, 2015 Google, SEO Comments Off on Content is King #2: Is SEO Dead?

Content is King #1: Video – The future of content marketing

There is no doubt Content is King! Are you stuck for ideas and content for your online platforms? Whether it be updating your blog, creating new Facebook posts, tweets, Instagram posts or LinkedIn updates, just to name a few, we have learned in conversations with our clients we have learned that coming up with content is one of the toughest (and most time consuming) aspects of online marketing. For the next couple of weeks we are going to write a different blog to help you, and our clients in learning about writing quality content for their website. This week we are going to look at how video can really boost your SEO performance. Let’s begin….. Not only did video kill the radio […]

March 11, 2015 Google, SEO, Video Production Comments Off on Content is King #1: Video – The future of content marketing

Adelaide Festival Signage

Last Friday February 27th 2015 saw the opening night of the 2015 Adelaide Festival, and we got to be part of a very special VIP cocktail reception followed by an amazing extraordinary show named Azimut. And at 9m, Blinc was switched on at the banks of the River Torrens, which saw the area transformed into an outdoor digital art party (see video below). For us at DesignLab it has been another successful year being part of a design team whose skills are on signage as well as other services such as graphic design. This year we worked again with Visualcom who are one of Adelaide’s largest and best signage installers. Signage plays a very important role in the Adelaide Festival, we design and […]

March 3, 2015 Graphic Design Adelaide, Signage Comments Off on Adelaide Festival Signage

10 Must Have WordPress plugins

We love WordPress. It’s so easy and versatile to use and customise. All the sites we now build are in WordPress.  It is the most widely used and easy to manage content management system out there, and one of the fantastic things about it are plugins. WordPress plugins are bits of software that can be uploaded to to extend and expand the functionality of your site, and we have listed 10 Must Have WordPress Plugins to make it perfect for your needs. As a Digital / Design Agency, we’ve made a lot of websites, so we’ve collated a list over the years of the top plugins. 1. Duplicate post This plugin allows to clone any page, post or custom post type – we use […]

February 25, 2015 Web, Web design, WordPress Comments Off on 10 Must Have WordPress plugins

SEO Strategic Plan

We have plenty of clients come to us and ask us ‘how can we make their website rank on the 1st page of Google’. First thing is first, any successful project starts with a plan. We call it a SEO Strategic Plan. We sit down with our client and ask a series of questions which help us determine what content and action plan we can create to help them rank in a good spot on Google. Search engine optimisation (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in […]

February 18, 2015 Google, SEO Comments Off on SEO Strategic Plan

It's all in the design brief

Every time I meet a possible new client, the first thing they ask me is how much, but then they follow with ‘just don’t spend too much time on it’. Now how is any designer going to be able to get inside a client’s mind? We just can’t presume or guess. We need to understand our client’s motivations, what makes them tick, what are they thinking. We need to use a design brief! A design brief is a document which has a series of questions which we ask our client to better understand what they envisage their logo or website will look and function. It plays a pivotal role in guiding both us and the client to an effective outcome. […]

February 11, 2015 Web design Comments Off on It's all in the design brief
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