BankSA’s Sturt Desert Pea has had a logo upgrade
BankSA has gotten rid of its well known Sturt Desert Pea identity for a new logo upgrade, which incorporates a map of South Australia.
The former, well known logo is gone now for bold letters and a stylised outline of the state as one of the state’s oldest banks undergoes an a major upgrade.
BankSA, which has roughly one in three South Australians as customers, yesterday revealed its new logo — as part of a modernisation plan.
The bank said the change was one of the largest in its 166 year history and signals a broader transformation of its network and services.
The bank is also closing a bunch of it’s branches such as Walkerville, Regency Park, Flinders Medical Centre, Queen Elizabeth Hospital, Hahndorf and more, which has angered some business and customers, but new branches will be opened at Munno Para and the new Churchill Shopping Centre in Kilburn in coming weeks.
South Australians had helped shape the bank through patterns and feedback, said chief executive Nick Reade.
The new look was developed by the BankSA Marketing team & Clemengers (Adelaide) and Saatchi & Saatchi.
What do you think of the new logo?
We personally feel what a wasted opportunity. Badly executed, poorly considered and with nothing that distinguishes it from a generic government department.