How important is on-page SEO optimisation?

There are a bunch of aspects in considerations for SEO but one of the most important aspects how important is on-page SEO optimisation?


SEO trends in 2019

SEO trends are constantly changing, and as a SEO agency it’s frustrating to try and keep up with those trends, which is why we are sharing our SEO trends in 2019. We will look at what SEO strategies will work and help you dominate in the search engine results page and hopefully earn more revenue in 2019.

Optimising your images

Optimising your images is the new way to boost your SEO because now Google are focusing on websites that load fast, and optimising your images is a sure way to make that happen.

Have you ever wondered the following….

  • Why is it that when I do a Google image search, my photos never show up?
  • Should I add “Alt Tags” to my images?
  • And what’s the difference between a JPEG, GIF and PNG?

1. Name Your Images Descriptively and in easy to read english

It’s easy to trail through hundreds of your product shots and keep the default file name the same as your camera provides. But before you continuing doing that, let’s discuss why that’s not a good idea.

When it comes to SEO, it’s really important to use acceptable keywords to help your webpage rank on Google. Creating a descriptive, keyword rich file name is absolutely necessary for image optimisation. Search engines not only crawl texts on webpages, but they also look for keywords within your image file names.

Let’s use this image as an example:


You could just use the name that your camera gives to the image such as DCMIMAGE12.jpg. But, it would be much better to name the file: 2012-Ford-Mustang-LX-Red.jpg instead.

Consider how your customers search for a product in Google. What naming patterns do you think they write when they search? In the example, car shoppers may search using the following terms:

  • 2012 Red Ford Mustang LX
  • Ford Mustang LX Red 2012
  • Red Ford Mustang LX 2012

A great habit to learn is to look at your website analytics, and monitor what phrasing patterns your customers use to searches. Then determine the most common naming patterns used, and apply those names to your images.

If you do not want to that descriptive, be sure to use good keywords when naming your images.

It’s worth you reading this Questions & Answers from seomoz.org to really understand how import naming files for the images on your website are. It can increase your on-page SEO, and help your website and images rank highly.

2. Optimise Your Alt Tags

Alt tags are a text alternative to an image when a browser cannot properly render them. Even if the image is rendered, when you hover over it with your mouse, you can see the alt tag text created for that image.

The alt attribute also adds SEO values. Adding an appropriate alt tag to images on your website can help your website get better ranking, it does this by associating keywords with images. Using alt tags is the best way for any e-commerce product to show up in Google images.

Let’s take a look at the source code of an alt tag:


The number one priority when it comes to image optimisation is to carefully fill out each alt tag for every product image on your website.

Here are some rules when it comes to alt tags:

  • Describe your images in English, just like you do for image file names. Clear and co-incise.
  • If you sell products that have a model number or serial number, make sure you use them.
  • Do not put too many unecessary words your alt tags (for example: alt=”ford mustang muscle car buy now best price”).
  • Don’t use alt tags for decorative images. Search engines may penalise you for over-optimisation.

Always do a check on your website from time to time. View the source of each pages and check to see if your alt tags are filled out.

3. Image Dimensions and Product Angles

One big trend these days is to show different angles of your product. If we go back to the Ford Mustang, you wouldn’t want to show just one shot of the car – especially if you want to sell it. It would be in your best interest to show a few shots of the interior, the rear, close ups of the wheel rims, etc.

And the best way to exploit these photos is to fill out your alt tags. And the way you would do that is by creating unique alt tags for each shot:

  • 2012-Ford-Mustang-LX-Red-Leather-Interior-Trim.jpg -> using the alt tag of: alt = ” 2012 Ford Mustang LX Red Leather Interior Trim “
  • 2012-Ford-Mustang-LX-Red-Rear-View-Air-Spoiler.jpg -> using the alt tag of: alt = ” 2012 Ford Mustang LX Red Rear View Air Spoiler “

The goal here is to add descriptions to your alt tag so that searchers will land on your website.

Providing Larger Images – Be Careful

Sometimes you may want to provide bigger views of your photos, which is user experience enhancement – but be careful.

Don’t place large images on your website and shrink the dimensions via the source code. This will not improve your page load time because the larger file size.

Instead, make it a smaller image and provide the option to view a larger image in a pop-up or to be displayed on a separate webpage.

4. Reducing the File Sizes of Your Images

Most people wait about 3 seconds for a website to load on a desktop or a mobile device. As I mentioned Google now use page load time as a factor in their ranking algorithm.

If you have images that slowly “scroll” down the screen and take over 10 seconds to load, you run the risk of the customer leaving your website.

When a customer goes to your website, it can take a while depending on how large your files are. In particular with images, the larger the file the longer it takes a webpage to load. 

If you can decrease the file size of the images on your webpage it will increase pageload speed, you have a much better chance of less people who visit your site will leave.

One way you can reduce image file size is by using the “Save for Web” command in Adobe Photoshop. When using this you want to adjust the image to the lowest file size while keeping an eye out for image quality.


Don’t Have Photoshop? That’s OK

Not every one has Photoshop, so there are a number of online tools you can use. Adobe even has an online image editing application at photoshop.com. The online version doesn’t have all of the capabilities of the desktop version of Photoshop, but it covers all the basics of image editing and doesn’t cost too much.

Other online image editing tools we have suggested are:

  • Pixlr – is user-friendly, and also comes with a  free app for your phone.
  • PicMonkey – has been described as a “great photo editing tool”.
  • FotoFlexer– this allows you to work with layers!

GIMP is an open-source, free image editing software application that can be run on Mac or Windows. It does everything Photoshop can do, but can be a bit clunky.

How Big Should My Images Be?

Try to keep your image file size below 70kb. That can be difficult, especially for a larger image.

5. What Image File Type Do I Use for the Right Situation

There are three common types of files that we use to post images. These are JPEG, PNG and GIF.

Look at the 3 file types and how they affect the same image:



JPEG images are an old file type and has become the standard image of the Internet for years now. JPEG’s are able to be compressed considerably, which results in quality images with small file sizes. You can see in the image above, the JPEG format provides nice quality and low file size.


GIFs are smaller quality images than a JPEG and are used for more simple things such as icons. GIFs do also support animation. It’s great to use GIFs for the plain images on a website (because they are just a few colours), but for a complex image and photo, GIFs are not the best solution, especially as you enlarge them.




Then there’s a PNG, it’s becoming more popular as the alternative to a GIF. PNGs support many colours , and they don’t degrade over time with re-saves like a JPEG. Even though the PNG file type is starting to be used more, the file sizes can still be a little larger than what you would find normally with a  JPEG.

See how the PNG-24 image is over three times bigger file size than the PNG-8 version. This is why you need to be careful when using PNGs.

Here is a guide to remember when choosing the right file format:

  • For most e-commerce platforms – JPEGs will be your best bet. Its because they provide the best quality at the smallest file size.
  • Never use GIFs for large images. The file size will be very large and there is no way to reduce it. Use a GIF for thumbnails or one colour images (for example a logo).
  • PNGs can be a great alternative to both JPEGs and GIFs. If you can only get product photos in a PNG format, try using PNG-8 over PNG-24. PNGs excel at simple decorative images because of their extremely small file size.

6. Use Image Site Maps

If your website uses image pop-ups or other flash ways to improve the overall shopping experience – Google image site maps will help you get your images noticed by search engines.

Web crawlers can’t crawl images that are not called in the webpage source code, so in order to let them know about these, you must list their location in an image site map.



Google have many rules for image publishing to help your website rank better on the search engines that you can read here. You can also use the extension for images on Google Sitemaps to give Google more information about the images on your site, and doing this can assist Google in finding more images than what would be usually found through their search engine.

But using Sitemaps doesn’t guarantee that your images will be indexed by Google, you can increase the optimisation of your website, and especially the images by using Sitemaps. Google Webmaster Tools has many tips for correctly formatting the images for your Sitemap.

On Google Sitemaps it is important for you to add specific tags for all of your images. You can also create a separate Sitemap to list all your images. Follow these guidelines that Google suggests.

7. What is a Decorative Image?

Some websites have an bunch of images such as background images, buttons, and borders. Anything that is non-product related can be considered a decorative image.

A decorative image can add a lot of design appeal to your website, but they can result in large file sizes which in turn can mean slow load times. So you might want to consider taking a deeper look at your decorative images so that they don’t reduce your website’s ability to convert visitors into a buying customer.

Check the file sizes of all the decorative images on your web pages, and perhaps use a template that minuses file sizes for all of the pages on your website.

Here is some advice to cutting down the file sizes:

  • For any images that are borders or patterns, make them PNG-8 or GIFs.
  • Use CSS to create colours instead of using images. Use CSS styling as much as possible to replace any decorative images.
  • Shrink down those wallpaper-style background image as much as possible without ruining the quality.

These are just some helpful ways to boost the speed of your site, which in turn will help your SEO, which in turn will make you be easily found on search engines. Contact us anytime if you need further help.

Image SEO optimisation: Alt tags and title tags

Image SEO optimisation

The new SEO is now the speed of a site, and this is achieved by correctly optimising your images for your website. You also shouldn’t forget to give your images good alt attributes: alt tags and title tags do strengthen the message towards Google’s search engine spiders and improve the accessibility of your website.

The term “alt tag” is a common abbreviation of what’s actually an alt attribute on an img tag. For all images on your website, the alt tag needs to describe what’s on it. Screen readers for the visually impaired will read out this and which makes your image accessible for anyone who can’t see property.

What is a alt tags and title tag?

Below is a screen shot of HTML image tag:

The alt and title attributes of an image is usually referred to as alt tag or alt text and title tags even. The alt text describes what’s on your image and what it’s function of the image is on the webpage. For an example if you have an image that’s used as a buy button, your alt text should say: “buy button”.

The alt tag is used by a screen reader, a browser which is used by the visually impaired tells them what’s on the image. The title attribute is shown as a tooltip so when you hover over an element, for example an image button, the button could contain an call-to-action, like “Buy Now for only $10!”.

Every image should have an alt text, and this is not just for SEO purposes, but also for the visually impaired because they won’t know what the image is for. A title attribute is not required, however it can be useful, but if you decide to leave it out it shouldn’t be much of a problem.

But what if your image doesn’t need one?

If you have images in your website that are just there for design reasons, you’re doing something wrong, because these images should be in your CSS (and not in your HTML). If you can’t change it then give it an empty alt attribute, for example:

What the empty alt attribute does it makes sure that screen readers do skip over the image.

SEO and alt text

If you read the following article from Google, they say a heading “Create great alt text”. Google places a very high value on alt texts to determine what is on the image but also to know the topic of the text around the image.

A fantastic WordPress plugin Yoast SEO has the following stages for images and their alt text when writing your blogs:


yoast-seo-no-image-alt-error yoast-seo-no-image-error yoast-seo-image-focus-keyword-notice


If you look at the images above, they have the same alt and title tags so you can just hover to view them. These are long and descriptive alt texts, but that what a good alt text should read like.

If your image is something of a specific product, it’s good to include both the full product name and the product ID (if it has one) in the alt tag, this way can be found easily. If a keyword is useful for finding something on your webste then that should be on the image, so include it in the alt tag if possible.

WordPress and alt and title

When you upload an image in WordPress, you can easily set a title and an alt attribute. By default WordPress uses the image filename in the title attribute, so  if you have no alt attribute, it copies to the alt attribute. This is better than nothing but it’s actually not the best. You really should take the time to write a proper alt text for every image you add to your website. The interface makes it easy, click an image, hit the edit button, and then you’ll be shown an interface like the below screen shot:

image alt title wordpress screen shot

So you there is no excuse for not doing this correct, other than be just lazy. Your SEO will truly benefit if you get these little details right plus the visually impaired users will also like you all better 🙂

Content is King #2: Is SEO Dead?


SEO isn’t dead; it has evolved and now requires descriptive keywords, as well as engaging content to help your online marketing succeed.

Quality content is very important when it comes to today’s marketing online. But it hasn’t replaced search engine optimisation (SEO). What has happened is that SEO doesn’t work without good, quality content. Your website and its content still needs to include rich keywords that your target market uses to search for your services or products, but stuffing your pages with keywords will see your page penalised by Google, which means it will rank low.

What we really should title this blog is: “Keyword Stuffing is Dead, Long Live King Content!”

Search engines i.e. Google, look for content based on the words the online user enters and then returns what it thinks deems most relevant in the search results. These results are still based on programming and algorithms.

So to optimise your website’s, you still need the proper keywords as well as engaging, well-written, well-researched and informative content. But, you can’t just write great and informative content, with a few keywords and hope for the best.

What you need to do is create content that converts your readers into actors, readers that do something, react to your content. Some ways are to make them to sign up for your newsletter or download your free e-book, in exchange for giving you their e-mail address so you can send them newsletters, and possible marketing e-mails. They could share your video from their social media sites, so that you can hopefully reach more people and possibly get more followers. They may even – buy from you.

Here are some ideas to get your customers to act:

  • Have you ever though of going back through some of your old posts and see if you can re-link them to newer posts. (This is best to do this with your most popular older posts). Doing this can help your readers of older posts read newer posts, plus Google really loves it when inside links do this.
  • Look carefully at your calls to action headlines. Check to see if any links are getting clicked on. Then possibly tweak the calls to action of those pages where the few people act.
  • Your page load should be no more than three – four seconds. These days people have exceptionally short attention spans. If you want people to click a link on a page or give you their e-mail, they have to stay on your page. “Long” loading time means people could leave your site.
  • Use your old content in new ways. Take your posts and maybe turn them into an e-book, or any case studies. If you have a long post on an interesting topic, think of re-writing it into two or three posts.

SEO isn’t dead. It’s just changed. For the better we think. Google has forced marketers and SEO companies to do what they should have been doing from the start: provide engaging, informative, and trustworthy content.