adelaide festival Archives

Adelaide Festival Signage

Last Friday February 27th 2015 saw the opening night of the 2015 Adelaide Festival, and we got to be part of a very special VIP cocktail reception followed by an amazing extraordinary show named Azimut. And at 9m, Blinc was switched on at the banks of the River Torrens, which saw the area transformed into an outdoor digital art party (see video below).

For us at DesignLab it has been another successful year being part of a design team whose skills are on signage as well as other services such as graphic design. This year we worked again with Visualcom who are one of Adelaide’s largest and best signage installers. Signage plays a very important role in the Adelaide Festival, we design and develop a lot of different materials such as bus and trams wraps, bus shelter posters, corflutes, large street signage, car decals and much more!

As a business are you aware that your signage is vitally important?

Yes it is! When you stop and think, it makes sense that signage is crucial to your business. In many cases your signage is the first thing a potential customer sees about your business.

Every business has competition… whether it be a little or a lot, and to stay ahead of the pack in a competitive world of business in the 21st century, you need to communicate with prospective customers through your signage, by making sure you are sending a clear message effectively and quickly that says your business is the best choice for them.

What Signage Can Do For Your Business!

Here are some of the basic things good signage can do for your business:

Encourages impulse “stop and shop” customers
Bolsters and reinforces your other media marketing techniques
Helps to make future sales by letting people see your business is there

Signage can be very effective at building your business if you incorporate your corporate identity that help identifies what your business is about. One benefit of branding with signage is that once your logo and brand is firmly established in a locality, it helps reduces the amount of money you need to spend on other advertising. Signage offers an economical and highly effective way of presenting and reinforcing your message to the public.

Whatever type of signage you use for your business, it needs to be carefully designed so that you will reap the maximum benefits of attracting potential customers. DesignLab are always ready to help you create the ideal signage for your business.

To make sure your business makes the best impression, contact DesignLab for all of your signage needs!

March 3, 2015 admin Graphic Design Adelaide, Signage Comments Off

Adelaide Festival 2015 Program Launch

Last Thursday 16th October saw the launch of the program for the 2015 Adelaide Festival. The 30th Adelaide Festival program was unveiled with the full line-up presented by Artistic Director David Sefton, and we had front row seats.

This being our fourth year working with the Adelaide Festival we feel very privileged to be invited to the launch party, especially when we get a mention from CEO Karen Bryant in front off all government officials and the media at the VIP party before hand about our graphic design work.

As a nod to the very first Adelaide Festival poster, the artwork for the 2015 Adelaide Festival of Arts is an interpretation of the iconic ‘double A’ from 1960. This was designed and developed by Voice.

The 2015 Adelaide Festival features over 22 Australian premieres and exclusive events including the ambitious digital arts event Blinc, which will open the Festival on Friday 27th February 2015, and will continue every night of the festival for free. Artistic Director David Sefton says Blinc is the “most ambitious public art event the festival has ever presented”.

Danny Elfman, will be in Adelaide for his production Danny Elfman’s Music from the Films of Tim Burton, which is a showcase of some of the memorable scores he has composed for famour director Tim Burton which includes Batman, Beetlejuice, The Nightmare Before Christmas and Edward Scissorhands. The concert will be held at the Entertainment Centre and will be performed by the Adelaide Symphony Orchestra.

Other highlights of the program include Unsound, Tommy: which is a radical jazz reimagining of The Who’s double album, Fela! The Concert: A concert version of the Broadway musical about Afrobeat originator Fela Kuti, Blow the Bloody Doors Off!!: instrumentalist Terry Edwards celebrates the music of the iconic Michael Caine film such as Alfie, The Italian Job and Get Carter. Cedar Lake Contemporary Ballet: The US company makes their exclusive Australian debut and Bill Viola: The work of the American video artist will be presented across three venues, The Art Galley of SA, Queen’s Theatre and St Peter’s Cathedral.

adelaidefestival.com.au

The social photos above in the slider were taken by Tony Lewis and you can see more by clicking here at Indaily’s website.

October 22, 2014 admin Branding Adelaide, Events, Graphic Design Adelaide No comments yet

Adelaide Festival Design Posters

For more than 50 years Adelaide Festival audiences have been delighted in an mix of challenging, inspiring and entertaining artists and performers. This vital and prestigious celebration of art from around the globe has defined South Australia as the nation’s premier festival state. With internationally acclaimed theatre productions, an eclectic array of world-class musicians, breathtaking dance pieces and striking visual arts displays, Adelaide’s warm March days and starry nights provide the ideal setting for this highly accessible event.

We have had the privilege of working with the Adelaide Festival for the past three years, and are luckily enough to have just been signed on for a fourth year. It has been a great experience working closely with the team for both parties.

As we are working with design talent Voice on the new artwork for 2015, we thought wouldn’t be good to have a look back at some of the Adelaide design posters to see how far graphic design has come.