Why Your Logo Design is Really Important

A logo is to a business as your face is to you.

It is how you are recognised. It reflects your personality, or in case of your business. It is also the most powerful marketing tool known around.

Logo design establishes your identity.

It’s hard to establish your business in the market place without a logo. A logo is like a mental shortcut to a product or company. Just how often do you recognise a car from its make, rather than the ever present logo on the bumper or in front?

The power of a logo lies in its visual stature. Studies have shown people recognise and relate to images faster then say text. In today’s world of multimedia, this rings more true then ever.

Having just any logo, however, is not enough to create a brand identity. A poorly thought logo can easily destroy the image of your business. On the other hand, a carefully designed logo can reach the public and communicate to them the worth of your business or product. So you can see, everything depends on the design of your logo.

Your logo creates your image
In the corporate world, “Image” is everything. A marketing company may like their logo to be bold, so as to reflect aggressiveness, which is often what a client wants in such companies. On the other hand, an Insurance company’s logo would in all probably reflect solidity and dependability, and use that to draw in customers.

However, the market is flooded with Logos, from the corners of newspapers to the moving scroll bar at the bottom of your television screen. It is absolutely necessary, therefore, for a logo to have a meaning, to present something specific and unique to the subconscious mind of the consumer, to set it apart from the rest of the competition.

Your logo solidifies consumer loyalty. 

The work of a Logo goes on even after your Identity and Image has been established. Part of a logo’s effectiveness comes from repetition. As it is known in the business community, familiarity is the key to growing your business. In corporate world, it’s called consumer loyalty or brand loyalty.

Once your logo has established consumer loyalty, your next step will be see it repeated as often as possible. Each time your company or any product or service of your company, is mentioned anywhere, your logo should accompany it. Soon, even a glimpse of a part of that logo will be sufficient for your client to relate to your company.

Your logo is your most powerful marketing tool

Your logo establishes ownership

So invest the time in developing a GREAT logo

This infographic shows what some of the world’s most famous logos say about the companies they represent, and why: