The importance of logo identity
Why is a logo identity so important? Because we mostly choose the products we buy based on their perceived value rather than their real value.
Logos are all around us. Think clothes labels, running shoes, TVs, smart phones, computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our every day routine.
The average person sees 15,000 advertisements, logos, and labels in a day.
Don’t believe it?
To illustrate the constant presence of logos in our lives, I decided to spend the first few minutes of a typical working day looking at all logos on the products I interact with, beginning with my morning alarm. They ranged to Apple logo on my iPhone, Kellogs logo on my cereal box, Channel 9 logo on the TV show I was watching, Toyota logo on my car, school logo entrance at my sons’ school, a variety of logos on shop fronts as I drove to work.
All these logos in only 2 hours from me being up already, that’s just a glimpse into my day, which is not to say that there weren’t plenty of other logos around at the time — on other food products, books and newspapers, billboards and my clothing.
A logoless company is a like a person without a face.
For years, we have needed and desired social identification. Think of a farmer who brands his cattle to mark his ownership, or the stonemason who proudly chisels his trademark.
When you close your eyes and picture McDonald’s, what do you see? Golden arches? For those products and services that have a strong logo identity, it’s the identity that people often think of first, rather than the product itself. Think of Apple, Nike, Coke and BMW. Chances are good that without even showing you their logos, you’d have a fairly good idea how they look. But also be, a huge marketing budget is necessary to achieve the recognition rates of such organisations, but it’s important to “put on your best face.”
So you see logo identity is vital to any business that wishes to succeed and be remembered. Can you really out a price on that?
Call Spiros at DesignLab to discuss how we can help better your logo identity.