Adelaide logo design for favourite food event
Category: Adelaide logo design
The problem
Fork on the Road was an idea by Joe Noone, who was inspired by the Food Truck Events overseas. After coming back from his trips abroad, Joe approached us about creating a logo which had to clearly identify the idea of Food Trucks, Vans, Carts and Bikes all in one location, making the food itself the attraction and the event.
The approach
We started the Adelaide logo design project by researching the main theme of the fork on the road as per the title of the event. The ideas was not to take itself too seriously, and have fun with the idea. Using colours such as yellow and red in relation to the fast food industry, red triggers stimulation, appetite, hunger, it attracts attention. Yellow triggers the feelings of happiness and friendliness.
The solution
We created an identity that is fun and colourful, it is now an Adelaide institution. It just works, and is recognisable around Adelaide.
