• Font size and type
• Distortion of logo
• Logo placement
• Colour usage

A style guide is a document that provides a set of guidelines for the design of your logo of all documents for a organisation/business, or a document that defines the rules in how your logo and other visual elements must be presented on all your marketing items.

So what’s usually inside?

• Your logo/brand – and how it must be displayed
• Tone and use of words relating to the brand
• How it appears on different backgrounds
• A list of situations that the logo and its symbols can and can’t be used
• How small it can go
• Spacing around it
• Typographical elements
• Set of colours you use (both for print & web)
• Reproduction guidelines (for advertising agencies and printers)
• The graphic elements that can be used for it

Is it Really Necessary?

This question is like asking if it’s possible to engage in online shop without a website or trying to make a video viral without buying youtube views.

Reasons why you need a logo style guide:

1. To enhance marketing and sales efforts so that effective use of the brand logo, design and expression generate a positive impact
2. To avoid physical distortions and deviations from the true design and character of your brand,
3. To remind people that behind the brand is a company that invites trust and confidence.

Companies hire third parties to help convey a strong and marketable message. A bunch of advertisers, design agencies, photographers and printers are put to the task for executing the company’s brand, its message and its core values. But there’s a strong chance that they do not fully understand the brand.

What happens? A glaring lack of respect for what the brand stands for – and sheer ignorance of the company’s vision.

When you buy a house, you build equity over time. It’s the same with your brand. Branding and positioning it the right way will build value. Your logo style guide will ensure that your brand earns the value it deserves.

Now if you’re a visual person like us, you might want to see what do they actually look like, so here are some examples (only snippets of the larger document):

Do you have a style guide for your business?

At DesignLab we develop style guides when creating your brand. Contact us if you would like to have a style guide for your business.