Last Friday February 27th 2015 saw the opening night of the 2015 Adelaide Festival, and we got to be part of a very special VIP cocktail reception followed by an amazing extraordinary show named Azimut. And at 9m, Blinc was switched on at the banks of the River Torrens, which saw the area transformed into an outdoor digital art party (see video below).

For us at DesignLab it has been another successful year being part of a design team whose skills are on signage as well as other services such as graphic design. This year we worked again with Visualcom who are one of Adelaide’s largest and best signage installers. Signage plays a very important role in the Adelaide Festival, we design and develop a lot of different materials such as bus and trams wraps, bus shelter posters, corflutes, large street signage, car decals and much more!

As a business are you aware that your signage is vitally important?

Yes it is! When you stop and think, it makes sense that signage is crucial to your business. In many cases your signage is the first thing a potential customer sees about your business.

Every business has competition… whether it be a little or a lot, and to stay ahead of the pack in a competitive world of business in the 21st century, you need to communicate with prospective customers through your signage, by making sure you are sending a clear message effectively and quickly that says your business is the best choice for them.

What Signage Can Do For Your Business!

Here are some of the basic things good signage can do for your business:

• Encourages impulse “stop and shop” customers
• Bolsters and reinforces your other media marketing techniques
• Helps to make future sales by letting people see your business is there

Signage can be very effective at building your business if you incorporate your corporate identity that help identifies what your business is about. One benefit of branding with signage is that once your logo and brand is firmly established in a locality, it helps reduces the amount of money you need to spend on other advertising. Signage offers an economical and highly effective way of presenting and reinforcing your message to the public.

Whatever type of signage you use for your business, it needs to be carefully designed so that you will reap the maximum benefits of attracting potential customers. DesignLab are always ready to help you create the ideal signage for your business.

To make sure your business makes the best impression, contact DesignLab for all of your signage needs!