Its been almost been two months that Mobilegeddon made its debut, and so far it seems that its not that significant..so far. So how far is Mobilegeddon ( Google’s Mobile Friendly Algorithm ) affecting your site? To find an answer to this question, the team at DesignLab has researched a bit and we have some good as well as bad news for you.
The Good News
Is that if your existing website is not mobile friendly, then this really has got nothing to do with your desktop & tablet ranking. This means that if your website was performing really well in the desktop results, then it will most probably be there were it is and MobileGeddon has got nothing to do with it.
MobileGeddon was officially launched on 21st April and is still under a implementation stage. So, untill and unless your website is not crawled by the Google spiders, there are chances that it will most probably stay were it is. This gives you some extra time to get your site mobile ready. So hurry up!
Bad News
Google is saying that 60% of its searches come directly from mobiles. So, if your website is not mobile friendly then there is a real string possibility that you might attract only 40% of the audience that searches for something on a desktop.
Apart from this, we have seen a big drop in some of our clients ranking. The websites that were ranked in top 10 for mobile results have just dropped to 20 position. So, even if Mobilegeddon is in the primary stages of its implementation, there is still a possibility that your website may fall prey to it, and maybe already has while your’e reading this.
So, what should be your approach towards MobileGeddon and how seriously shall you take it?
Before making any decision , just go through a few points that you must keep in your mind:
1. Googlebot must be allowed to crawl CSS & JavaScript to pass the “mobile-friendly” test
2. Mobile friendliness is determined at page level – not sitewide
3.Tablets such as iPads will not be affected by this update
4.Google is currently working on a dedicated mobile index (stay tuned)
Now the first thing you must do is just go ahead and check if your website is mobile friendly or not. To do so, just enter your website in the text box below and hit submit.
What are the solutions ?
1. If you are running a WordPress website, then you can go ahead and just install any of these 3 plug ins which will convert your website into a Google Friendly Mobile site. But this is a temporary solution as it simply just uses a pre defined theme and even though if it makes your website MobileGodden friendly, it can badly damage the UX for your website. But if you wish to just go ahead and use it, then feel free to download it from the below links:
https://wordpress.org/plugins/wp-mobile-detector/
https://wordpress.org/plugins/wptouch/
2. Send us your website and we will get back to you with a quote for converting your existing website into Mobile friendly site. We convert existing static websites into responsive websites and even Responsive WordPress websites.
I know this seems daunting, especially if you have just recently designed your website, but as I keep saying to all our clients web design is always changing and ever evolving and if you want to run your business online you need to keep ahead of the game.
Call Spiros on 0431 926 575 anytime, he is happy to answer any questions.
