We are often asked by our clients whether having a blog on their site is really a necessary.

As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge advocate of investing heavily in a content strategy, and that strategy begins with your company blog.

Below are some major reasons why having a blog is critical to a successful site:

1. Drives traffic to your website:

First, and most important a blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic to your website.

Your business might be on Facebook, Twitter, LinkedIn, Pinterest, or anywhere else. Posting links  – with relevant images – of your blogs article to your social sites, gives your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Think about how many pages there are on your website? Probably not too many. And think about how often you update those pages? Not that often, right?. Clients always ask me how are they meant to update their website once it’s already established and built. I mean how often can you really update your About Us page.

Blogging helps solve this problem.

Every time you write a blog, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website. It’s also one more way to reach out to Google and other search engines that your website is active, which means they will be checking in frequently to see what new content appears.

Blogging also helps you get discovered via social media. Every time you write a blog, you’re creating content that users can share on social networks, which help expose your business to a new audience.

2. Increases your SEO

Blogs do increase your SEO. Remember Google’s saying ‘Content is King’ and fresh content is still a key to beating your competitors in the search engine results page.

Always use keywords in your blogs. List out the keywords, tags, and categories you want your business to be found with. Use these words, and related words when writing your posts.

Whether you actively seek these out or not, blogging usually about your business will increase your search keywords.

Keywords and topics on your website are a helpful way in which Google find your site for these search related keywords.

3. Positions your brand as a industry leader

A well written blog demonstrates your company as the industry leader. By writing blogs that resonate with your market shows your knowledge, and your’e marketing skills for your business also. Your customers will benefit from learning what you provide them.

For example if you are a retailer you would write blogs about your products. Your customers would then get to know you as a knowledgelable source for the products they want.

You are also building trust with your customer. The more you can show them that you are experienced in your field, the more your consumer will trust your’e product.

The best websites answer common questions their customers have. If you’re creating content that’s helpful for your target market, it will help establish you as an authority in their eyes.

Establishing authority is not as sell-able as traffic and leads, but it’s powerful anyway, because at the end of the day, that’s what many of your blogs are.

In summary:

You can see by reading the above that the benefits of having a blog is very useful for anyone who wants to know an answer to a question. These days Google’s algorythym is becoming more and more about helpful information. You would have already see it taking action, if you type in a question in Google’s search engine you receive a bunch of links that answer those questions, so this is why blogging in very important, because ultimately it boosts your SEO.