Why Sliders Are Not Good for your website

Sliders are not good for your website. At the time of this writing which is middle of 2016, sliders are the most widely used element on website home pages. There are hundreds of slider plugins for WordPress, which are being downloaded by the millions.

How Widespread Are Sliders?

It seems that sliders are EVERYWHERE these days. If you’re in the market for a new website, carousels are unavoidable. Here’s a simple illustration of what I mean:

sliders

This is a gallery of the above the fold space on a number of randomly selected websites.

Out of these examples, only 3 do not have a slider on the homepage.

While it is possible to find a website that doesn’t feature a huge slider at the top, it is certainly a lot easier to find sites with a veritable carousel abundance.

 

Sliders: The Proof is in the Pudding

Whatever you think about how sliders look if the slider doesn’t help move your visitors towards your conversion goal.

There’s a a lot of stats that prove sliders having a negative impact on conversion rates. Here are some highlights:

Here’s what some experts in the fields of conversion optimisation have to say about carousels:

“Almost all the testing I’ve managed has proven content delivered via carousels to be missed by users. We’ve witnessed the banner blindness concept in full effect.” – Adam Fellows

“It gets ignored. It’s distracting. It’s confusing. It squeezes out relevant content. It slows down your site. It causes global warming.” – James-Royal Lawson

“Rotating banners are absolutely evil and should be removed immediately.” – Tim Ash

Actions Really Do Speak Louder Than Words

It is very interesting to see who does and doesn’t use sliders. Look at websites run by businesses who are known for a lot of testing and optimisation. For example:

Crowdvert

All these websites are run by people who live and breath testing and conversion optimisation – and none of them have a single slider.

Do Sliders Really Suck?

If you still don’t believe us then dig deeper into this topic, we encourage you to read some of the posts I have linked. They include studies and ideas about what makes sliders such a bad UI element.

One of the biggest issues I have with sliders is easily demonstrated below like this one:

Look at the example and read each slide. The text that appears try to understand what’s being offered for each slide. As soon as you do this, you’ll notice a major problem.

With any one of these slides, a couple of things apply: you’re either interested in what’s on the slide or you aren’t.

If you are interested, then the content is gone and replaced by some other slide before you can read it.

If you aren’t interested, then you’ll probably scroll down before the second slide even appears. When was the last time you stared at a website for 10 seconds, even though it contained nothing that caught your attention?

The main culprit that makes sliders and carousels suck is the auto forwarding or automatic rotation.

Hero to the Rescue?

So if the auto-forwarding that make a carousel so bad, the solution simply is to make a slider not move?

It’s better, but still not ideal. An example of this is a currently very widespread web design element: the “hero image”.

Here’s an example of a couple:

This kind of layout is dubbed a “watermark homepage”. Its defining feature is a large image with some text (and maybe a button).

Though visually striking, is it it effective?. There are two major flaws I see with most of these types of layouts:

  1. The image is generic. Because of the layout, the image almost has to be generic. The problem is that unless the image really adds meaning to the page, it’s just a waste of real estate and bandwith. And if the image is highly relevant and specific, then it probably shouldn’t be in the background.
  2. The image takes up all of the available above-the-fold space. This pushes all your important content too far down the page and it also means that some of your visitors won’t realise that they can actually scroll down to find out more.

But here are some good examples:

The image tells a story that is relevant to the product, there’s enough text above the fold to compel further reading and it’s obvious that more content is below the fold.

Hero images can be effective if you avoid those generic ones, give the users a clear signal to scroll and don’t use short bad headlines.

What’s the Alternative to a Slider?

If rotating sliders are so bad, and the hero layout fails too, then what is the best solution to a large slider?

Well, there is no one-size-fits-all solution and that’s why doing your own research is vital.

Here are three types of layouts you can use as inspiration for your website.

1) The Big Headline

To convey the value to your offer, text is more powerful than images. Text loads faster also and gets recognised and read faster by your visitors.

This means, the first and most important thing you need on any page on your website is an un-missable headline.

The headline should communicate your unique selling proposition, and it should arouse curiosity that can only be satisfied by reading further.

The example below from Braintree Payments shows that a big headline is sometimes the only thing you need.

2) Side-by-Side

This layout consists of two columns. One column is for a image that represents your product, the other contains a headline and usually text and a button.

This layout is a great example to communicate what your business is about, it does not use up too much space. The great thing about this layout is that it puts a lot of focus on the image without letting it overwhelm the text portion.

Examples of Side-by-Side:

The homepage shows a large screenshot that shows off their software, next to call to action headline.

3) Click Play!

Video is an effective way to grab your customers attention straight away. A video should not replace your main headline or your call to action, but it can be the star on the page.

You can communicate a lot more with video rather than just an image.

Examples of Video Homepages:

4) Figure of what works Best for Your Message

Let’s stop, and take a step back and talk about sliders.

What’s the purpose of your’e page?

It needs to communicate the right message to the right audience.

If your page fails to do this, you’ll lose the majority of visitors quickly.

The bottom line is that you should do whatever is best for your audience.

Talk to us at DesignLab to see how we can help your website work better for your customers!

 

How to create a High Converting Landing Page

How do you create a high converting landing page that drives maximum conversion rates in Google?

What’s a landing page?

A landing page is what your customers view after clicking through Google’s search engine.

These web pages are designed for one purpose: to convert a visitor.

Whether that conversion goal is to get people to either buy a product, or to book an appointment, it can be done by strategically arranging elements on your landing page.

What’s the difference between a landing page and all the other pages on my website?

Most businesses have an “About us” page, a variation of a “What we offer” or “Services” page, and a web page dedicated to your customers. These pages, help make your website — the purpose of which is to teach your customers more about you’re business.

Landing pages work different. They’re designed specifically to convert visitors into leads, which means they need to be persuasive than any of the other pages on your website.

The people who land on these pages don’t want to learn your vision, or meet your team. They’re there because they’ve been enticed by your promotion and want to see what you’re offering.

So how do we go about creating a landing page layout that will boost the chances your visitors convert?

The best landing page layout, above the fold:

If you want to make a good impression, place your important elements above the fold. They will help you quickly convey the benefit of your offer, and show prospects what they need to do to claim it.

Your logo

If you don’t include your logo somewhere on the top of your landing page, your’e visitors may wonder who are you. It’s important to practice consistent branding, so that customers know they haven’t been redirected to some spammy site.

Like most sites, this company has placed their logo in the upper-left corner

Landing Page Logo

You need to do the same, because the upper left corner is where most of your customers will look to find you.

No navigation

A landing page is a little bit like a well-designed trap. Your customers should be able to get in, but not leave, unless they buy.

That means no navigation menu across the top for visitors to escape with. The only three ways they should be able to get off your landing page is:

  • By buying
  • Or by hitting the “x” in the corner of their screen to exit the browser window
  • Or by clicking the back button

A strong call to action

Your call to action should be the first thing your customers read when your page loads. Use big, bold text to draw attention, and communicate your unique selling proposition in a way that explains how it will benefit them.

Here’s is a great example from Five Four Club:

Call to Action headlines

Their unique selling proposition is that they deliver your clothing to your doorstep. So how does that benefit the customer?

They don’t have to go actually go shopping.

When thinking of your headline, think about the problem your customers face, and communicate how your business is going to solve it for them.

Without a great call-to-action, your landing page is could fail.

Remember, the entire purpose of a landing page is to get your customers to take action, and this is how it happens. Your visitors have to click a button to convert.

If you have a contact form, position your Call To Action button just below.

Engaging media

More and more these days we process the world visually through gestures and facial expressions. We’ve evolved to prefer images to text when processing information.

The quickest and most efficient way to get information across is to show it.

Hero shot helps your customers imagine their lives after they have bought your product; infographics like charts and graphs help them better conceptualise the information; videos and case studies help them understand your product in a easy way.

Engaging Media

A detailed form

You may or may not require your customrers to hand over information about themselves in exchange for what you’re business is offering.

If so, you will need a lead capture form, like the one below from Salesforce:

lead capture form

These contain a combination of fields, allowing customers to submit more information about themselves, but forces them to at least give you the bare minimum you need.

Include a lot of required fields and you’ll get more information from your customers who may convert. More information allows you to deliver marketing messages, on top of giving you a greater insight to your target audience.

But, sometimes the more you ask, the likely your customers are to fill out the form properly. They may not have the time to finish a form that is too long.

On the flip side, the less you ask, the more likely it is your customers may finish filling out the form, which means the more leads you may generate. But, they won’t be as much as the leads you generate from a longer form.

Benefit-oriented copy

“What’s in it for me?” That’s what your customers want to know when they land on your page. Don’t waste time getting to the point by fluffing around. The more direct, the better.

Something else to keep in mind when writing your landing page copy is that people don’t like to read block text. Big text blocks were the last thing people want to look at.

Make it simple and small.

Minimal footer

There should only be a couple of ways off your landing page: the back button, the little “x” in the corner of the browser window, and your call to action button.

When it comes to creating a footer, it shouldn’t include a sitemap, or links to your social media sites. The only thing you should have in your footer is:

  • Terms & conditions
  • Privacy information
  • Copyright information

Here’s an example of a footer.

simple Footer

Remember that any link that isn’t your CTA button simply acts as another way for your customers to escape your page without buying.

Contact information

If your landing page has done the job, your customers will be able to decide whether or not to buy your offer.

But it’s not always easy to anticipate all your customers questions. Sometimes they want to talk to a person, and a contact information lets them do it.

Add yours to your footer, or even to your header.

contact info

The Ultimate WordPress SEO Checklist

How exciting, you have just finished your WordPress website and you all set to launch, but have you optimised your site for the best possible SEO (Search Engine Optimisation) results? Below is our Ultimate WordPress SEO Checklist.

SEO Checklist

1. Google Analytics and Webmaster Tools

Google Analytics is brilliant! It generates statistical information about your website traffic and it’s sources. The Google Webmaster tool, helps in optimising the websites visibility and provides information about how a particular website is performing. It also shows information about the keywords, and the queries that are boosting the ranking of each of the pages. This fetches further information, checking if there is any negative impact on the ranking of the website. And the best thing… it’s all free!

Google Analytics Code

2. Meta Keywords and Description

Meta descriptions are descriptive information about a page that explains “the about” of the pages to a search engine such as Google. The characters for meta descriptions must be under 156 characters. These descriptions help the user gain the relevant page information prior to actually clicking the page. WordPress SEO Plugins that help you in this are Yoast SEO and All in One SEO Pack.

Meta Keywords and Description

3.  Content, Keywords & Pages Titles

It’s important to have a unique page, and the post title is critical, this is because it is generated with on-page optimisation practices, which include placement and keyword density, meta tags and HTML codes. These titles usually must have a 50-65 character limit. For the best approach of keywords, it is recommended to allow 10 keywords per page. It is also really important to have relevant content on each page. Unique and relevant content is one of the fundamental elements that Google always recommends for better website ranking. Relevant keywords will help for the better search ranking also.

Content, Keywords & Page Titles

4. Header Tags

Headers tags come in the form of H1, H2, H3, and H4. These are placed at different spots on a web page to help the search engines locate key headlines plus information, providing the most relevant results to the users searching. The H1 tag should always be placed at the top of a page. H2 tags can help in determining different sections on a page. H3 and H4 tags can be used for subheadings that are specific links to the content.

Header Tags

5. Page URLs – Permalinks

The URL of the content published on a WordPress website is called permalinks. These are the links that are entered into a browser by a user when looking for specific content. As soon as search engines find the best link match, the results are displayed. This means it is very important to optimise the permalinks with the most relevant searched keywords.

Page URLs - Permalinks

6. Image Optimisation

Images which have been described with relevant content are more likely to get a better ranking. Image optimisation (setting specific image URLs), on the other side, is an additional practice to offer improved page ranking. You need to make sure you are naming your files properly i.e. having relevant content with the best use of a top searchable keyword for a specific subject. This will give you better rankings of the pages on the web. Another way is making sure the file size is kept low, that way is loads faster. There is a WordPress plugin named EWWW Image Optimizer that automatically optimises your images as you upload them to your site.

Image Optimisation

7. Page Loading Times

The speed of a page loading will always be important. Visitors usually don’t wait for the page to load they are taking more than 5 seconds. So, it is very important to host the site with  SSD web host  providers like Web Hosting Hub, &  incorporate the page speed online tool, like Disable Page Revision, for helping pages load quicker. If a user has to wait for a page to load, they may leave the site, which could result in a loss of business. You can use tools like Google Pagespeed Insights which will analyse elements of your website and allow you suggestions on how to improve your site.

Page Loading Times

8. Internal Links

WP Internal Links Lite lets you create links that tailor better results in search engines. Developers have the option of including URLs to related pages. Linking another related posts to a specific page helps search engines crawl on the secondary posts and fetch information, this allows a better chance of page ranking.

Internal Links

9. Utilise WordPress Plugins

There are a ton of WordPress plugins available to ensure efficient search engine optimisation, security issues and file backup issues. For every one of these concerns there is a plugin out there available, including Yoast SEO plugin, BulletProof Security and BackUPWordPress. These plugins have been designed to make your’e SEO easier to configure.

SEO Plugins for WordPress

The SEO checklist above gives your WordPress site the edge over all other related websites. If you are set to launch your WordPress website, make sure you have these essentials covered.

If you require any help we at DesignLab can look after all this for you.

WordPress Checklist Infographic

Thanks to Capsicum Media for the below infographic.

Wordpress Checklist

Tips to Making Facebook SEO Friendly

Facebook_Like_86232739

Facebook can be a fantastic opportunity for marketing your business via sharing, but like WordPress, and other platform based websites, it’s important to incorporate an SEO strategy into your Facebook site to get the best exposure out of them. This article is about making Facebook SEO Friendly.

Whether if you are setting up Facebook yourself, or for a client, you have to keep a SEO strategy in mind. Google say they don’t look at Facebook “shares” as separate parts of their ranking, but traffic is traffic.

The thing to remember with Facebook shares is their marketing value resides in the fact that they are coming from a reputable source; from someone known to you. This makes the shares valuable. Facebook is a marketing tool but nothing a business puts on their Facebook should ever break that kind of trust.

For a business, Facebook is a delicate juggle of “being my friend” and “paying me money.” Always challenging it is important to fall on the side of soft sell. This is why SEO strategies for Facebook are important. SEO lies behind the scenes, and customers can’t possibly depict it as marketing.

Below are some Facebook SEO strategies to make sure your Face is getting the amount of Book it deserves:

1. Choose a Relevant Facebook Page Name

Choose a good business name. Not too generic, and definitely not too spammy. Something descriptive and easy to remember. If it’s too generic Facebook could blacklist the name. Once you have a name, don’t change it. Once it’s ingrained, keep it. Renaming isn’t ever a good idea from an SEO point of view.

2. Facebook URL Names Are Important

Facebook allows vanity names so make sure to create one. The URL won’t exactly be yours but www.facebook.com/designlab is better than www.facebook.com/11565757. It’s important to know that Facebook requires 100 fans before you can pick a vanity name, of which you can do by going to http://facebook.com/username

3. Use Keyword Rich Text for Your Profile Pages

Screen Shot 2016-09-01 at 10.13.03 pm

This will eventually place searchable terms at the top of your Facebook page. Make sure to include your address information so that the page will pop up on local searches – a favourite of Google. Add links of your website in the info section.

4. Make Pictures Descriptive

Facebook is a visual platform. Facebook will change titles on photos. Use keywords as often as you can. Read each description from two angles – one for your customers, and one from a computer’s angle. For e.g. “John and Debra enjoying the Keys on their 60th” could be: “Luxury Florida Keys Party by Private Jet Charters for John and Deb’s 60th.” Both of these are better than “John and Deb at their 60th Party.”

Give your clients a reason to stick with you as a graphic designer by showing how they can get free advertising if they structure online promotional campaigns properly. For example, Private Jet Charters could offer a scoupon for parties and events, and encourage them to advertise the party through Private Jet Charters site and/or Facebook page and then supply pictures of the party after using keyword descriptions. The photos will be shared, and every time they are, the words in the photo description, “Private Jet Charters” are collecting ranking points.

As the graphic designer, you will most likely get extra design work. Great designers always show ways in which their creativity is invaluable to their clients. With better templates and platforms around these days, it’s critical that graphic designers deal not only in SEO, but also in marketing. These are two things that a customer can’t buy ready made or download.

5. Use Keywords in Your Status

Updates provide a great way to include keywords and increase SEO. This also drives traffic to your website. Never forget that one of your main objectives for having a Facebook page is to drive traffic back to your website where you can take advantage of the traffic.

When you “attach a link” Facebook gives you the opportunity to edit the text by clicking on it. Include keyword rich text as early as you can. (Be aware that Facebook will channel this link through their own menu bar so this won’t get you a direct link.) Then include the URL of your website. Don’t put everything on Facebook. Provide a interesting and enticing section that will make users want to read more, and make it clear they can on your website.

6. Have Likes & Shares on your website

Although it’s not directly SEO, you should include Facebook likes and shares in your website. Take some time to stay on top of the Facebook Developers news. The developers page is also a great place to come up with new ideas about how to make the platform and get the most out of Facebook.

7. Try Notes and Discussion Boards 

The content on both is indexable. Notes and the Discussion Boards are indexable which means they can make for good SEO. Some people just use Facebook and do nothing else online. Using a discussion board gives you a way to reach this group of people. It’s important to note though that the automatic pull in blog posts are now being deleted from Facebook.

Use Facebook as an effective SEO tool. Take time to use the above ideas, and then compare and track the changes in your Facebook code (Available to anyone for any page by viewing “source code” in your browser). Over time, graph long term changes in your traffic to see if the extra time and energy is really paying off.

Bad Design Habits for Websites

An important part of being a professional web designer is knowing what and doesn’t work. There are bad design habits for websites that a lot of builders don’t take notice of. Everything you design on a client’s website should be there for a specific reason, and should follow the most current design practices. Unfortunately, sometimes we all get stuck in a rut, and add certain website elements out of just habit, unaware that there might be a better, more freshen approach.

Dead Macintosh

We are half way through 2016, and it’s time to take a look at some of the most common offenders of web designs. Some are now out-dated, while others are actually toxic to the success of a website. We will examine why each should be forgotten, and what you can do instead to make sure you’re designing with the most current trends at your disposal.

Social Media Icons at the top of the Header

Every time your client has a visitor to their website, it’s a small win. So why would you want to give them a brightly coloured exit sign?

Usually in most cases, the point of a social media campaign is to drive visitors from social network sites to your client’s website, not the other way around. Even if a visitor follows the link with the specific purpose of following your client, the chances are that they will get distracted somewhere along the line, and not come back.

Social Buttons in Header

A Solution:

Your best approach is to start using social media plugins (WordPress) rather than a simple link icon. These will allow your visitors to like your Facebook or Twitter page, or add you on other social channels without bouncing them off the page. It means the users stay on the page, keeping your client’s visitors where you want them.

Try taking the emphasis off by moving them down the page, to either the footer or a sidebar. Also, I recommend to style them in perhaps a less eye catching way. It should only be visible for users who are looking for them, if you make them too colourful, it may entice the visitors to leave.

Tacky Stock Photos

We all know that full-width images are a popular and tired trend in web design, and they have actually been shown to increase conversions. Unfortunately, photos that are clearly of the stock variety can have the opposite effect. People can be turned off by anything they deem to think is not real, which causes distrust, thus taking conversion rates down.

Tacky Stock Photo

A Solution:

You have some choices, but will be largely determined by your client’s budget.

The first choice would be to hire a photographer. Customers respond very well to authenticity, so if your client’s actual photos are professionally taken, it will go a long way building trust. Photography can range in any price, so it can usually be achievable. These days, even a smartphone can take decent photo, if you put a little effort into it.

Another option, stick with stock photography, but choose it much more carefully. We have actually designed many websites using stock photos, but the trick is find the right image that don’t look cheap, and suits your clients business.

Only recently is there stock photo businesses that specialise in “authentic” looking photos. The kind that look like you would find scrolling through your Instagram feed.

Email Links

If part of the website you’re designing includes some type of staff bios, the question of email links will always come up. It’s an easy way of letting people get in touch easily with staff members, but it comes at a cost.

When you click an email link, it will trigger your computer’s native email client, which you may or may not use. Then, I must right-click the email address to save it, and paste it into my gmail.

Another issue is email links are usually crawled by robots, making your client’s website a sitting target for email spam.

Email Links

A Solution:

Most website have an email form on their site, (contact page,) just use this technique everywhere on the site that requires an email address. In the case of individual staff contacts, design one template you can use for each staff member, each with their own mini-contact form that will send to their email address. There are advantages to this approach:

  • Form emails are easily tracked
  • Emails sent through forms can be filtered through apps such as Google’s mail app
  • You can set up specific fields for emailers to complete

If you must include an email address on the website, just make sure they are not linked if you’d like to sidestep email spam. Your clients will appreciate that thinking.

Client-focused Copy

One of the best marketing tools you can bring to any website is professionally copy. In most cases clients use their websites as a brag-page, shouting to the world what makes them so damn amazing. The truth is, their customers could not care less.

Visitors need to be enticed in order to make a conversion. And what entices a user? Benefits. Specifically, how will this product or service benefit me.

By taking up valuable real estate space to brag about your client, you really aren’t looking at what matters. Take a look at the following example:

Client Focused Copy

Visitors don’t really care as much about the fact that they have been innovating since 1949.

A Solution:

Whether the websites copy is coming from you, or directly from your client, it has to address the benefits for the customer. A benefit is not a feature, and it’s not a brag. It should address an objection for a customer, and specifically say how they as a business can solve it.

So instead of “Packaging Quality, Service, and Innovation Since 1949,” you might try “Are You Tired of Paying for More Than You Need? High Quality Offset Packaging With No Minimum Orders.”

This addresses a specific point, and solves the problem easily.

Ghost Buttons that are a Call to Action

Ghost buttons are form over function. While they are not old-school it takes the visual weight out of a button, by surrounding the text with a simple rectangular stroke, it makes for a nice looking design element, but it comes with a price: it decreases click-throughs.

The trouble with ghost buttons is that they don’t always read as buttons. Good user experience states that buttons should be clickable obviously, and ghost buttons sometimes don’t hit the mark.

A Solution:

Simply stick with the basic. Your buttons (especially your main CALL TO ACTION) should be styled to look like a typical button. Here is some tips to design the perfect CALL TO ACTION button:

  • Shape – Rounded rectangles work better. Web buttons have always been associated with rectangles, and the rounded corners draw the eye inwards toward the copy.
  • Copy – Use action words wherever possible that highlight what the customer is getting, not what they are giving up. One example is “Get” is a more saleable word than the word “Buy.”
  • Color – The colour you use for the button should contrast with the background. Don’t go for subtle; You want your CALL TO ACTION to pop out at your customers.

While you should aim to avoid ghost buttons for your CALL TO ACTION, it can often a way to style your secondary line, especially when it is in close proximity to your primary line.

Ghost Buttons

In Summary

Every now you need to take a step back to see what features and techniques are adding to the success of your websites, as well as which ones are only getting in the way. We learn more about user behaviour, so we should always be evolving our methods in order to deliver the best possible result for our clients.

 

What is Project Management?

Project Manager

We constantly get asked all the time ‘What does a Project Manager do’? ‘What is it doing in your breakdown of costs on our quote’?

As a design professional I meet a lot of people that have no idea what a project manager does, and how important they are in delivering a quality product, with no hassles.

It’s a tough question to answer. Especially because in many design firms the project manager is still an emerging position.

Project managers are responsible for the leadership of the project from start to finish. They lead a team and help negotiate relationships within the project—whether it’s with clients, team members, printers, photographers, etc.

Project managers are not the people chasing work and developing new relationships. Instead, they maintain a healthy client relationship throughout the course of the project. This often can turn into a long-term business relationship.

Once the contract is agreed upon and signed, the team is then assembled. Most projects start with a team meeting, that may differ depending on the goals and scope of the work. It is up to the project manager to decide what the best approach to the work should be. Sometimes project managers tend to forget their role is to lead, not dictate, they need to have a vision and an approach, as well as have a clear understanding of the goal.

For us at DesignLab, “It’s all about the relationships.” In a collaborative project setting, successful relationships between team members are essential, and the job of keeping the foundation often falls to the project manager. Conflicts can be an important part of the creative process, but it’s really important that it doesn’t sidestep the project.

One way is to make sure that every team member feels valued, and that they are an important part of the project. This can include making sure that team members are coached effectively, and praised, especially during the challenging stages. It is the project manager’s job to care about the quality of work, and that is the same about the quality of the working environment. Maintaining a positive working environment builds good rapport between the team, and keeps enthusiasm levels on a high.

For the hands-on graphic designer, the profession and work consists of big ideas and the small details. It’s not just enough to have a great concept these days — you have to be able to execute it, and this often means working through painstaking precise and multiple iterations of a concept until you get it right.

It’s the project manager who has to keep an eye on the goals & objectives of the project, both for the client and the design team. Clients can be just as easily fooled by sexy layouts, but it’s the project manager’s job to avoid those temptations and make sure the project meets its objectives.

Although design agencies can benefit from a project manager, they are not always required, especially if an agency has many experienced design professionals. Project managers usually are best in mid-sized to larger agencies with at least 20 staff or more.

In smaller design agencies, an art director or design director often functions as the project manager, and may be capable of handling the role. But sometimes project management is the last thing an art director wants to — or should — be doing. This is where a project manager can relieve the pressure of the art director of these responsibilities so that they can focus on the quality of the design rather than the project process.

Hiring a project manager will not solve all of your agencies issues. But allowing for leadership of your projects, and your agencies work will enable smoother outcomes, and a better workflow, and maybe even encourage leadership within your agency.

Finding the right team, giving correct direction and managing the working environment — while focusing on a strategic direction and staying on top of deadlines and deliverables — are all part of a project manager’s role. It’s a challenging task. But if you can find someone who is good at it, you can build your business and improve the quality of your portfolio.

Social Media Trends to Make Your Brand Stand out in 2016

Are you looking to get tremendous results for your brand through social media this year?

Social media trends 2016

Social media is ever evolving as one of the biggest components for generating business sales and leads. It means that you need to come up with some plans that can stand you out from your competition.

Here is some tips.

Streaming Live Video Plays a Key Role

Video Streaming

Brands need to utilise live video streaming as a prominent option to connect with their customers and attract more customers.

Don’t get too concerned about knowledge because Periscope and Meerkat are apps that will let you do it easily.

Something to consider, consumers always trust a brand that has taken care about their customers and make every possible effort to fulfill their desires. We believe that streaming live video will bring you one stop closer to your targeted audience.

You can also use this option to share stories of your brand.

A Brand that Targets on Real-Time Engagement is Already Ahead

iPhone Engagement

When it comes to social media, consistency plays a major role, especially when people are spending 30% their time on social media.

Because this is a massive competition, if you are not listening to your chances properly, you will not be able to accomplish your targets.

So, keep your audience involved through constant interaction.

Have you ever thought that why giant brands like Coca-Cola or Starbucks are so successful on social media?

It’s simple. These brands are always active on social channels, and engage their audiences through a range of techniques. Such types of brands also respond quite efficiently which is yet another prominent reason behind their success.

So if you are expecting outstanding results from your social media, then get more focused towards real-time engagement.

 Collect Analysis for Decision Making

Data Analysis

Gone are the days when business decisions have been made on a ideal situation. Now with the fast advancement in technology, everything has changed.

If you want to create a social media strategy you have to gather facts and data to make a mature decision.

If you haven’t been collecting data analysis then it’s time for you to take it into consideration.

You don’t need to make any effort because there are plenty of data analysis tools available online.  We use Moz Analytics and SproutSocial.

 

Brands Should Focus More on Visual Content

Visual Content

Content (in text form) will no longer be enough to attract your customers. You really have to include video for making your content stand out more.

It’s a fact that social media platforms gets updated after every second with unlimited number of posts. So sometimes, it’s not possible for your’e user to read everything they come across.

Most of the times they will only consider reading a post that looks more appealing, and this is where video comes in.

It’s obvious that if you want to boost the visibility of your posts, make your content as appealing as possible through quality visuals.

Check out the following brands, they their audiences will get satisfied through visual content. Kate Spade New York and tHe Horse Footwear.

 

Customers Are Becoming You’re Ambassador

Customer is the ambassador

Satisfying your’e customer to make them your ambassador of your product is more important these days.

A potential customer usually conducts a research now before making their final decision. For this, they will ask other people about their experiences about your brand.

If you have already established a good relationship with your existing customers, they will certainly tell all their friends about it.

So, it is vital for you to satisfy your existing customers, so that they can become the real ambassadors of your brand.

New Publication Options Will Provide More Opportunities for Brands

Opportunities for Brands

Did you know Facebook has started to roll out a new Instant Article feature. We personally think this feature will be an amazing option for any brands, marketers and publishers and to convey their messages.

We live in such an informative age, which means it has become crucial for any brands to now educate their audience. Instant Article will be an appropriate feature for one of these purposes.

If you are targeting a more mature audience, then try LinkedIn’s new pulse features.

In summary, you now don’t need to miss any opportunity to win your audience, these publication features are quite useful tools that will keep you connected with your audience.

 

Smart phones Need to be Given Topmost Priority For Marketing

Smart Phone Stats

Browsing on your smart phone is becoming more and more the common way to be on the internet.

Do you know that the number of mobile-only internet users now exceeds desktop-only users?

If you are not using your smart phones correctly, then now is the time to think of it as the most powerful element for building up a social media marketing strategy for your brand.

It the sensible move because the majority of people now use smart phones to spend time using social media.

Because of this you will have to use appropriate size of images that look amazing on a smart phone. You may also have to re-structure your social content strategy accordingly to gain better results.

In Summary

Social media is emerging as one of the most appropriate platform for all types of brands. It is an ever-changing industry that requires you to be updated about the latest trends.

 

WordPress vs PageCloud

wordpress-vs-pagecloud

We are avid users of WordPress, we think there is no other website platform that offers the flexibility of speeding up WordPress, but every now and then comes along a new platform that is meant to wow us all, and PageCloud could be it? Let’s try and find the best platform to create a website using WordPress Vs PageCloud. PageCloud is a very new company that has been making a real big buzz and WordPress is the most popular platform.

What is PageCloud?
Page Cloud is web design software for dummies, it provides a What You See is What You Get (WYSWYG) editor for making all sorts of creative designs.  It’s goal is to give the whole world the ability to create and share information without using web developers or coders (so there goes that industry).

What is WordPress?
WordPress is a free and open source blogging tool and a content management system (CMS) based on PHP and MySQL.

Let’s look at the design comparison

PageCloud
The goal is to allow users to customise up to 90% of their website. If you designed your site in Photoshop, you can easily copy layers out of any desktop design tool and paste it directly onto your pages. With PageCloud you can drag/copy video, widgets, images, spreadsheet charts and text directly onto your site.

WordPress
WordPress is not really a builder, it’s all about installing. WithWordPress you are able to install over thousands of complex themes. Both WordPress and PageCloud require no coding. There is no theme that you can’t find. You can create a Facebook styled theme, video blog styled theme, etc. You are guaranteed to find the perfect design for your website or blog.

With WordPress you don’t need to know HTML, but if you do have coding skills, then you can put them to the test. For a beginner it will take you 5 minutes to create a WordPress website because SiteGround has an automatic WordPress installation wizard. See here how to install it.

Price comparison

There is difference when it comes to price. PageCloud costs around $20 a month, which is a little on the expensive side. The good thing about WordPress is that it is free. The only thing that you need to do is get hosting and domain name registration.

Domain names

PageCloud does allow you to have a custom domain, but you have to go buy one from a domain registrar, and then they will explain to you how to point it at your PageCloud site.

Ownership comparison

When you choose your own hosting, you won’t have to worry about deleting or shutting your site down. This is why people choose WordPress, PageCloud, Squarespace, Tumblr and Wix. With WordPress you own it, and you don’t have to worry about your hard work being gone one day.

Make sure that you have your own servers and you’re not on someone else’s servers. If you read the PageCloud terms of service you will see that they reserve the right to remove your content. This is not uncommon when you don’t have your own servers.

PageCloud’s Terms below:

2.2 License to Your Stuff. You grant us, for as long as you use the Services, a worldwide, royalty-free, non-exclusive license to host, copy, transmit, display, and use Your Stuff in connection with the Services.

2.3 Content Removal. You are solely responsible for Your Stuff and your use of the Services. We don’t pre-screen Your Stuff, but we and our designees (including our third-party vendors and hosting partners) have the right (but not the obligation) in our sole discretion to access, review, and monitor Your Stuff, Your Site, or any information on or made available through the Services, and if we determine in our sole and reasonable discretion, that Your Stuff violates our Acceptable Use Policy, we reserve the right to refuse, remove or delete Your Stuff, without notice.

Flexibility comparison

WordPress

WordPress is flexible. There is no other website platform that can outdo WordPress when it comes it’s flexibility. Not only does WordPress have standard features that makes your site ready to go in minutes, but they also have 30,000 of plugins that extend what your site can do. With over that many plugins you can do anything that you want. You can start an e-commerce shop, real estate listings, photography and many more.

You can start a video or music site. All that you need to do is go to the plugins section and install them mostly for free. One of the first plugins that I like installing is a SEO plugin named Yoast to boost in the search engines. Then a cache plugin for speed.

PageCloud

This is something that you will not be able to do with PageCloud. It is not spoilt in features. They offer just a regular drag and drop builder, but they don’t offer any add-ons. Plugins are such a fun part of creating a website because you get to show your creativity. PageCloud does have a very fast spot-edit though, but once again don’t expect a site that is heavy in features. WordPress is far better for the future because it lets your site grow easily.

SEO comparison
PageCloud has common SEO options like page keywords, descriptions, page titles, file name, H tags, image ALT tags, etc.

WordPress has full SEO features. You can change your breadcrumbs, URL structure,heading tags, sitemaps, image optimisation and so on. On top of that you are able to install SEO plugins.

Many popular sites are using Yoast to achieve high rankings and it is only available with WordPress. You are also able to install cache plugins that will give your site a speed boost. If you want SEO features than there is no other than WordPress.

Popularity comparison
The keyword “PageCloud” has around 18 – 20,000 monthly searches.

The keyword “WordPress” has 2,700,000 monthly searches.

WordPress powers over 25% of the entire web. There is no other platform that comes close to this, and we believe that no other platform ever will.

Support and documentation

PageCloud

PageCloud has an answers page filled with plenty of information. You will not be lacking with their library of articles. It also has a great community forum. And they have a very quick responsive email support.

WordPress

WordPress is a large company, so it has a much larger amount of support and documentation. It has more users, more forums, more videos.

The verdict: The best for your next website.

PageCloud is not something that we haven’t seen before. There is nothing that you can get withPageCloud that you can’t get with WordPress. PageCloud is new so it needs time to grow. It does have potential, but right now WordPress is clearly (and will always be) the best.

WordPress has far better SEO options, more flexibility, more support, cheaper pricing options, more design options (I can go on). I don’t know how anyone can choose PageCloud over WordPress? We have been using WordPress for years, and it has been a blessing. We can create any type of site that suits the needs of our clients.

Talk to Spiros on 0431 926 575 anytime for your WordPress website.