Benefits of having a Blog page?


We are often asked by our clients whether having a blog on their site is really a necessary.

As a business owner ourselves we have built a successful business in large part thanks to our blogs and content. I’ve seen firsthand the difference it makes in terms of Google ranking. We are a huge advocate of investing heavily in a content strategy, and that strategy begins with your company blog.

Below are some major reasons why having a blog is critical to a successful site:

1. Drives traffic to your website:

First, and most important a blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic to your website.

Your business might be on Facebook, Twitter, LinkedIn, Pinterest, or anywhere else. Posting links  – with relevant images – of your blogs article to your social sites, gives your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Think about how many pages there are on your website? Probably not too many. And think about how often you update those pages? Not that often, right?. Clients always ask me how are they meant to update their website once it’s already established and built. I mean how often can you really update your About Us page.

Blogging helps solve this problem.

Every time you write a blog, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website. It’s also one more way to reach out to Google and other search engines that your website is active, which means they will be checking in frequently to see what new content appears.

Blogging also helps you get discovered via social media. Every time you write a blog, you’re creating content that users can share on social networks, which help expose your business to a new audience.

blogging-drives traffic


2. Increases your SEO

Blogs do increase your SEO. Remember Google’s saying ‘Content is King’ and fresh content is still a key to beating your competitors in the search engine results page.

Always use keywords in your blogs. List out the keywords, tags, and categories you want your business to be found with. Use these words, and related words when writing your posts.

Whether you actively seek these out or not, blogging usually about your business will increase your search keywords.

Keywords and topics on your website are a helpful way in which Google find your site for these search related keywords.

3. Positions your brand as a industry leader

A well written blog demonstrates your company as the industry leader. By writing blogs that resonate with your market shows your knowledge, and your’e marketing skills for your business also. Your customers will benefit from learning what you provide them.

For example if you are a retailer you would write blogs about your products. Your customers would then get to know you as a knowledgelable source for the products they want.

You are also building trust with your customer. The more you can show them that you are experienced in your field, the more your consumer will trust your’e product.

The best websites answer common questions their customers have. If you’re creating content that’s helpful for your target market, it will help establish you as an authority in their eyes.

Establishing authority is not as sell-able as traffic and leads, but it’s powerful anyway, because at the end of the day, that’s what many of your blogs are.

In summary:

You can see by reading the above that the benefits of having a blog is very useful for anyone who wants to know an answer to a question. These days Google’s algorythym is becoming more and more about helpful information. You would have already see it taking action, if you type in a question in Google’s search engine you receive a bunch of links that answer those questions, so this is why blogging in very important, because ultimately it boosts your SEO.

Hello world!

Welcome to our blogs. Have a read through and let us know what you think.

What is UI Design?


What is UI (user interface) Design? is difficult to answer because of its large variety of misinterpretations. While User Experience is a mishmash of tasks focused on optimisation of a product for effective and enjoyable use; User Interface Design is its compliment, i.e. the look and feel, or the presentation and interactivity of the product. But it is easily and often confused by the industries that use UI Designers. To some extent that different job roles will often refer to the profession as something completely different (i.e.UX).

You will find perception of the profession that is alike to graphic design. Sometimes spreading to branding, and even front end web development as well.

If you look at an expert explanation of User Interface Design, you will mostly find descriptions that are in part the same to User Experience. Even mirroring the same structural techniques.

So what is the right answer? The conflicting answer is: Neither of them.

But both are close in minor ways. Like User Experience Design, User Interface Design is a all-round and challenging role. It is responsible for the transportation of a product’s research, development, content and layout into an appealing, guiding and responsive experience for a user. It is also a field that dissimilar to UX, is a strictly digital profession, as per how the dictionary defines it (as per below):

user interface
noun Computing
the means by which the user and a computer system interact, in particular the use of input devices and software.

Whether you choose UX design or UI design, it is important to understand how the other one works, and how to work with both of them.

Below are some of a UI designer’s key responsibilities:

Look and Feel:

  • Customer Analysis
  • Branding and Graphic Design
  • Design Research
  • Branding and Graphic Design
  • User Guides/Storyline

Interactivity and Responsiveness:

  • Interactivity and Animation
  • Implementation with Developer
  • UI Prototyping
  • Adaptation to All Device Screen Sizes

As a interactive and visual designer, the UI role is important to any digital interface and for customers a key element to trusting a brand. While the brand is never the responsibility of the UI designer, its translation to the product is.

A responsibility for “implementation” of the design with a developer is generally how UI have worked in the past, you should be aware that the lines are dim, as the term “Web Designer” (in short is a UI designer who can code) is being replaced by expertise of User Interface Designers. While UX has no need for coding, UI is a role that as time will  progress, will rely on it as part of building interactive interfaces.