When starting a new business or trying to revive the life your existing one, there are many things you need to consider. This could be anything conducting surveys to get a better feel for what your customers want. Or you may try to get television or radio time. While these are all good and helpful, it is very important not to forget about the importance of branding your stationary.
Importance of Adelaide Branding Stationary
Branding your business on your stationary is really important. It is what separates the more detail orientated businesses from the ones who overlook the minor aspects of their business. It is a small thing, but it can really boost your business in a way that you just wouldn’t believe. With the internet, television, and so many others forms of technology, branded stationary is one aspect of marketing that many businesses tend to overlook. But think of this, any place your business is seen means another potential customer or client.
Types of Stationary to Utilise
Your reaction may be that your business is not one that uses stationary too often. Chances are that you might use a lot more paper products than originally thought. But you will certainly need business cards with your name or logo on them. Make sure you keep them on you at all times to hand out to potential customers whenever and wherever appropriate.
Why not go beyond business cards. Have paper with your formal letterhead on it for whenever you need to print something out. Have complimentary slips with your information printed on it. Why not throw one into every customer’s order. Have your logo printed onto a pen that you give out for free. You can even have magnets printed up so that your customer will throw it on their refrigerator and constantly be reminded of you every time they use it, now that is smart marketing.
There are so many benefits to having stationary printed with your logo on them. The obvious is that it acts as a form of continuous marketing. Every time your customer uses the pen or looks at the letterhead or the magnet, they will think of your business.
This can go beyond just the individual who you will be giving it to. Your friends may even borrow the pen or see the letterhead. One of your customers may even recommend you to their friends and hand them one of the business cards. A stranger may come across the stationary that was left behind. Using stationary with your information printed on it is reinforcing your brand.
When you do decide to have your stationary designed, it is important to make sure that you are choosing the right design agency. Not all design agencies cater to businesses. Some design agencies are cheaper because they do not offer higg quality. You want to make sure that the agency you choose offers the best quality without putting you over your budget. People can always tell when something is really cheaply designed or printed based on the paper or look of the ink. You want to give a great first impression, and the right design agency can help you do that such as DesignLab. Ask to talk to Spiros or don’t be shy and call him on 0431 926 575.