The Ultimate WordPress SEO Checklist

How exciting, you have just finished your WordPress website and you all set to launch, but have you optimised your site for the best possible SEO (Search Engine Optimisation) results? Below is our Ultimate WordPress SEO Checklist.

SEO Checklist

1. Google Analytics and Webmaster Tools

Google Analytics is brilliant! It generates statistical information about your website traffic and it’s sources. The Google Webmaster tool, helps in optimising the websites visibility and provides information about how a particular website is performing. It also shows information about the keywords, and the queries that are boosting the ranking of each of the pages. This fetches further information, checking if there is any negative impact on the ranking of the website. And the best thing… it’s all free!

Google Analytics Code

2. Meta Keywords and Description

Meta descriptions are descriptive information about a page that explains “the about” of the pages to a search engine such as Google. The characters for meta descriptions must be under 156 characters. These descriptions help the user gain the relevant page information prior to actually clicking the page. WordPress SEO Plugins that help you in this are Yoast SEO and All in One SEO Pack.

Meta Keywords and Description

3.  Content, Keywords & Pages Titles

It’s important to have a unique page, and the post title is critical, this is because it is generated with on-page optimisation practices, which include placement and keyword density, meta tags and HTML codes. These titles usually must have a 50-65 character limit. For the best approach of keywords, it is recommended to allow 10 keywords per page. It is also really important to have relevant content on each page. Unique and relevant content is one of the fundamental elements that Google always recommends for better website ranking. Relevant keywords will help for the better search ranking also.

Content, Keywords & Page Titles

4. Header Tags

Headers tags come in the form of H1, H2, H3, and H4. These are placed at different spots on a web page to help the search engines locate key headlines plus information, providing the most relevant results to the users searching. The H1 tag should always be placed at the top of a page. H2 tags can help in determining different sections on a page. H3 and H4 tags can be used for subheadings that are specific links to the content.

Header Tags

5. Page URLs – Permalinks

The URL of the content published on a WordPress website is called permalinks. These are the links that are entered into a browser by a user when looking for specific content. As soon as search engines find the best link match, the results are displayed. This means it is very important to optimise the permalinks with the most relevant searched keywords.

Page URLs - Permalinks

6. Image Optimisation

Images which have been described with relevant content are more likely to get a better ranking. Image optimisation (setting specific image URLs), on the other side, is an additional practice to offer improved page ranking. You need to make sure you are naming your files properly i.e. having relevant content with the best use of a top searchable keyword for a specific subject. This will give you better rankings of the pages on the web. Another way is making sure the file size is kept low, that way is loads faster. There is a WordPress plugin named EWWW Image Optimizer that automatically optimises your images as you upload them to your site.

Image Optimisation

7. Page Loading Times

The speed of a page loading will always be important. Visitors usually don’t wait for the page to load they are taking more than 5 seconds. So, it is very important to host the site with  SSD web host  providers like Web Hosting Hub, &  incorporate the page speed online tool, like Disable Page Revision, for helping pages load quicker. If a user has to wait for a page to load, they may leave the site, which could result in a loss of business. You can use tools like Google Pagespeed Insights which will analyse elements of your website and allow you suggestions on how to improve your site.

Page Loading Times

8. Internal Links

WP Internal Links Lite lets you create links that tailor better results in search engines. Developers have the option of including URLs to related pages. Linking another related posts to a specific page helps search engines crawl on the secondary posts and fetch information, this allows a better chance of page ranking.

Internal Links

9. Utilise WordPress Plugins

There are a ton of WordPress plugins available to ensure efficient search engine optimisation, security issues and file backup issues. For every one of these concerns there is a plugin out there available, including Yoast SEO plugin, BulletProof Security and BackUPWordPress. These plugins have been designed to make your’e SEO easier to configure.

SEO Plugins for WordPress

The SEO checklist above gives your WordPress site the edge over all other related websites. If you are set to launch your WordPress website, make sure you have these essentials covered.

If you require any help we at DesignLab can look after all this for you.

WordPress Checklist Infographic

Thanks to Capsicum Media for the below infographic.

Wordpress Checklist

Tips to Making Facebook SEO Friendly

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Facebook can be a fantastic opportunity for marketing your business via sharing, but like WordPress, and other platform based websites, it’s important to incorporate an SEO strategy into your Facebook site to get the best exposure out of them. This article is about making Facebook SEO Friendly.

Whether if you are setting up Facebook yourself, or for a client, you have to keep a SEO strategy in mind. Google say they don’t look at Facebook “shares” as separate parts of their ranking, but traffic is traffic.

The thing to remember with Facebook shares is their marketing value resides in the fact that they are coming from a reputable source; from someone known to you. This makes the shares valuable. Facebook is a marketing tool but nothing a business puts on their Facebook should ever break that kind of trust.

For a business, Facebook is a delicate juggle of “being my friend” and “paying me money.” Always challenging it is important to fall on the side of soft sell. This is why SEO strategies for Facebook are important. SEO lies behind the scenes, and customers can’t possibly depict it as marketing.

Below are some Facebook SEO strategies to make sure your Face is getting the amount of Book it deserves:

1. Choose a Relevant Facebook Page Name

Choose a good business name. Not too generic, and definitely not too spammy. Something descriptive and easy to remember. If it’s too generic Facebook could blacklist the name. Once you have a name, don’t change it. Once it’s ingrained, keep it. Renaming isn’t ever a good idea from an SEO point of view.

2. Facebook URL Names Are Important

Facebook allows vanity names so make sure to create one. The URL won’t exactly be yours but www.facebook.com/designlab is better than www.facebook.com/11565757. It’s important to know that Facebook requires 100 fans before you can pick a vanity name, of which you can do by going to http://facebook.com/username

3. Use Keyword Rich Text for Your Profile Pages

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This will eventually place searchable terms at the top of your Facebook page. Make sure to include your address information so that the page will pop up on local searches – a favourite of Google. Add links of your website in the info section.

4. Make Pictures Descriptive

Facebook is a visual platform. Facebook will change titles on photos. Use keywords as often as you can. Read each description from two angles – one for your customers, and one from a computer’s angle. For e.g. “John and Debra enjoying the Keys on their 60th” could be: “Luxury Florida Keys Party by Private Jet Charters for John and Deb’s 60th.” Both of these are better than “John and Deb at their 60th Party.”

Give your clients a reason to stick with you as a graphic designer by showing how they can get free advertising if they structure online promotional campaigns properly. For example, Private Jet Charters could offer a scoupon for parties and events, and encourage them to advertise the party through Private Jet Charters site and/or Facebook page and then supply pictures of the party after using keyword descriptions. The photos will be shared, and every time they are, the words in the photo description, “Private Jet Charters” are collecting ranking points.

As the graphic designer, you will most likely get extra design work. Great designers always show ways in which their creativity is invaluable to their clients. With better templates and platforms around these days, it’s critical that graphic designers deal not only in SEO, but also in marketing. These are two things that a customer can’t buy ready made or download.

5. Use Keywords in Your Status

Updates provide a great way to include keywords and increase SEO. This also drives traffic to your website. Never forget that one of your main objectives for having a Facebook page is to drive traffic back to your website where you can take advantage of the traffic.

When you “attach a link” Facebook gives you the opportunity to edit the text by clicking on it. Include keyword rich text as early as you can. (Be aware that Facebook will channel this link through their own menu bar so this won’t get you a direct link.) Then include the URL of your website. Don’t put everything on Facebook. Provide a interesting and enticing section that will make users want to read more, and make it clear they can on your website.

6. Have Likes & Shares on your website

Although it’s not directly SEO, you should include Facebook likes and shares in your website. Take some time to stay on top of the Facebook Developers news. The developers page is also a great place to come up with new ideas about how to make the platform and get the most out of Facebook.

7. Try Notes and Discussion Boards 

The content on both is indexable. Notes and the Discussion Boards are indexable which means they can make for good SEO. Some people just use Facebook and do nothing else online. Using a discussion board gives you a way to reach this group of people. It’s important to note though that the automatic pull in blog posts are now being deleted from Facebook.

Use Facebook as an effective SEO tool. Take time to use the above ideas, and then compare and track the changes in your Facebook code (Available to anyone for any page by viewing “source code” in your browser). Over time, graph long term changes in your traffic to see if the extra time and energy is really paying off.