Advantages of using WordPress

WordPress-Plugins

Advantages of using WordPress to Power Your Company’s Website

At DesignLab, we only build our websites for our clients using WordPress. It has been around since 2003 and is the most popular blogging software around. Over the past years, WordPress has also become the content management software of choice for non-blogging websites. Here are some advantages why WordPress is so popular and why you might want to consider using DesignLab to build a WordPress platform for your company’s website.

1. Easy to Use

WordPress is very easy to use.  Adding new pages, blogs, images, videos, etc. on a regular basis is a easy and can be done quickly.  The technology is so simple, which means less time spent on formatting.

2. You Manage Your Website from Any Computer

WordPress is a browser-based software. You can login from any Internet connected computer and manage your site. Simple. Easy.

3. There is no HTML Editing or FTP Software Required

WordPress is a self-contained system and does not require any HTML editing software such as Adobe Dreamweaver or Contribute. You can easily create a new page or blog, format text, upload images (edit them), upload PDFs, video files, image galleries, etc. all without the need for additional HTML or FTP software.

4. Search Engines Love WordPress

The code behind WordPress is clean and simple, making it easy for search engines to read and index a site’s content. Each page, post, and image can have its own meta tag keywords, description, and title, and be optimised for specific keywords, allowing for very precise search engine optimisation.  You can also use tags to further enhance your search engine optimisation efforts.

5. Control of Your Site is Yours

No more waiting for a web designer to make simple updates on your website. You have control of nearly every aspect of your site and can easily make those simple updates yourself, and if you run into trouble there is tons of free help on the internet.

6. Design of Your Website is 100% Customisable

WordPress acts as the engine for your website. The look and feel of your site can be customised so your brand of your company can come through on your site and provide a unique experience to your visitors.

7. Blogs are Built-in and Ready to Go

WordPress was originally created as a blogging platform, which means blogging capabilities are already built-in and easy to integrate. Setting up a RSS / email subscriptions to your blog, commenting capabilities, automatically adding the most recent blog posts to other pages of the site are also simple to set-up, and help to extend your company’s reach and make your site more dynamic.

8. Extending the Functionality with Plugins

You can add an video gallery, event calendar, photo gallery, shopping cart, Twitter Feed, Facebook Fan Box and more to your site. WordPress makes this possible with plugins, most of which are free or reasonably priced. You don’t need to be a web guru to install them.

9. Your Site Will Grow as Your Business Grows

WordPress sites are so scalable. There are hundreds of thousands of pages or blog posts on your site and the performance of the site will not be compromised in the least.

10. Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

The importance of logo identity

logo-identity-adelaide

Why is a logo identity so important? Because we mostly choose the products we buy based on their perceived value rather than their real value.

Logos are all around us. Think clothes labels, running shoes, TVs, smart phones, computers. From the moment we wake to the moment we sleep, they’re an ever-present part of our every day routine.

The average person sees 15,000 advertisements, logos, and labels in a day.

Don’t believe it?

To illustrate the constant presence of logos in our lives, I decided to spend the first few minutes of a typical working day looking at all logos on the products I interact with, beginning with my morning alarm. They ranged to Apple logo on my iPhone, Kellogs logo on my cereal box, Channel 9 logo on the TV show I was watching, Toyota logo on my car, school logo entrance at my sons’ school, a variety of logos on shop fronts as I drove to work.

All these logos in only 2 hours from me being up already, that’s just a glimpse into my day, which is not to say that there weren’t plenty of other logos around at the time — on other food products, books and newspapers, billboards and my clothing.

A logoless company is a like a person without a face.

For years, we have needed and desired social identification. Think of a farmer who brands his cattle to mark his ownership, or the stonemason who proudly chisels his trademark.

When you close your eyes and picture McDonald’s, what do you see? Golden arches? For those products and services that have a strong logo identity, it’s the identity that people often think of first, rather than the product itself. Think of Apple, Nike, Coke and BMW. Chances are good that without even showing you their logos, you’d have a fairly good idea how they look. But also be, a huge marketing budget is necessary to achieve the recognition rates of such organisations, but it’s important to “put on your best face.”

So you see logo identity is vital to any business that wishes to succeed and be remembered. Can you really out a price on that?

Call Spiros at DesignLab to discuss how we can help better your logo identity.