Striking the right note for the locally, nationally and internally recognised ‘home of theatre’ during the Adelaide Fringe was the challenge thrown down by co-founder and artistic director Martha Lott.
For the 2015 events, Martha’s graphic design brief ‘beatnik’ resulted in bright and strong colours expressed through definite strokes and lines.
It was a heady and successful mix that helped Holden St Theatres and its artists stand out in the sea of posters on the Fringe, in press ads and in its booking guide.
Client: Holden Street Theatre
Skills: Branding, Graphic Design, Signage
Tools: Adobe InDesign, Adobe PhotoShop, Adobe Illustrator