Ian’s Shoes – Brand Strategy

Background

Ian’s Shoes is all about comfort and style in equal measures, and that philosophy hasn’t changed since they first opened their doors in 1987. Ian’s Shoes is an Australian-owned, family-run business who specialise in women’s orthotic shoes, providing expert advice and helping women finding the perfect fit.

The Brief

Ian’s Shoes logo was dated and had a therapeutic look and feel, they were also known for older women’s shoes. Although the brand has valuable clients, great service and quality products the brand wanted to appeal to a younger market without alienating the loyal customers.

To Be Successful

The key was to provide a brand strategy that didn’t deter the loyal customer base but also instilled a sense of modernism that would appeal to a younger market and capture the industry.

Our Approach

DesignLabs first step was to run a brand survey which was an accurate investigation of the brand’s current position in its market compared to its competitors, and a review of its performance. It helped us regulate the strength of it’s brand together with its weaknesses and opportunities for improvement and new business development.

What We delivered

We delivered a brand that fulfilled all the criteria that the client had wanted with their logo. We found the right balance between pure simplicity, femininity with a unforgettable impact.

Moving Forward

We continue to work collaboratively with Ian’s Shoes, providing design and brand assistance with the diverse set of deliverables they require.