Adelady – Branding
“Adelady is a place free of gossip and negativity. It’s full of fun, style, food, fashion, events and even a little mummy inspo.”
South Australia’s new infotainment website is the inspiration of Hayley Pearson and Lauren DeCasere – a source of inspiration about all things Adelaide, especially for ladies – “Inspo • Style • Fashion • Food • Fitness • Women • Fun”.
You’ll instantly recognise the gorgeous Hayley who presents the weather on Channel Nine, weeknights. Hayley and her partner Lauren were a delight to work with in developing their branding and website. So much fun – for example: “Let’s build an identity on pineapples, because Adelaide is the home of them.” “Yeah right!” So we did!
‘DesignLab were great to work with. They made our vision of Adelady come to life. We love our logo and get so many comments on it. We used a WordPress site and they were very happy to give us lessons (and as much time as we needed) teaching us how to use the backend of the site. DesignLab were also very helpful with any questions we had and would get back to us straight away if we had any concerns.’ Hayley Pearson.
Client: Adelady
Skills: Branding, Corporate Identity, Website Development, CMS
Tools: Adobe InDesign, Adobe PhotoShop, Adobe Illustrator, WordPress