Why Should You Use Facebook Pixel?
What is a Facebook pixel?
A Facebook pixel is some code that you input to your website. It tracks conversions from Facebook ads, optimises ads based on collected data, builds a targeted audience for future ads and remarkets qualified leads (this means people who have already been on your website and are looking around to shop). The why should you use Facebook Pixel?
The Facebook pixel can:
- Track activity within your website (page views, registrations, purchases, etc) from people who have viewed or clicked on your Facebook ads.
- Keeps up with visitors to your website, which allows you to build an audiences to advertise to.
- Helps you build an audience of potential customers similar to those who visit your website (lookalikes).
It’s pretty amazing how it works, it places and triggers cookies that track users as they interact with your Facebook ads and website.
What are the benefits?
There are a number of ways you can use data collected from Facebook pixel tracking to refine your Facebook advertising strategy.
1. Track conversions
Facebook pixel lets you to track how people interact with your website after looking at your Facebook ad.
You can even have the ability to track customers across all their devices, that way you know if people see your ads on mobiles more, but switch to a desktop before making a decision. This helpful information can help you refine your strategy.
Facebook pixel tracking data allows you to display targeted ads to potential customers who have already been to your website. You can show people an ad for the exact product or service they were looking for and decided not to purchase.
There are a number of events in which Facebook pixel can track when a potential customer is on your site, these are as follows:
- View content: When someone lands on a page within your site.
- Search: When someone uses the search function to look for something in your site.
- Add to cart: When someone adds a product to their shopping cart in your site.
- Add to wish list: When someone adds a product to a wish list on your site.
- Add payment info: When someone enters their payment information in the purchase process in your website.
- Lead: When someone signs up for a trial or otherwise identifies themselves as a lead on your website.
- Make purchase: When someone completes a purchase in your website.
- Initiate checkout: When someone starts the checkout process to buy something from your site.
- Complete registration: When someone completes a registration form within in your website.
This amazing tool is why you should create a Facebook pixel, even if you are not using Facebook ads — you do have have retargeting capabilities from your very first Facebook ad.
3. Creating lookalike audiences
Facebook effective analytics can use its targeting data to help you build a lookalike audience of people who have similar interests, likes and demographics to people who are already interacting on your website, this helps you expand your potential data base.
When a user visits your website, their activity is tracked by the Facebook Pixel for future advertising opportunities. Even if you’re not advertising now, installing the Facebook Pixel will allow you to start gathering data for future possibilities.
4. Running effective ads
Using a Facebook pixel can make your ads more effective by improving the quality of the ads you run, and by improving the targeting of the people who see them.
In extension to improving your ads based on tracking effectiveness, you can use the Facebook pixel data to assure your ads are seen by the people who are most likely to take your desired call to action. This is another reason why should you use Facebook Pixel.
Why do I need to track user activity on my site?
If you’re doing a Facebook campaign or boosted posts, tracking the actions of your users will allow you to see if your ads are working effectivly.
Whether if you are you looking for event registration? A standard event in the Facebook Pixel tells you if visitors from your ad have finished that registration.
If you are you trying to collect email addresses from a form on your website, Facebook Pixel tells you how many of those visitors have completed the form.
Or if you are selling products? The pixel shows you which ads are doing the best at creating clicks to your website.
In summary why should you use Facebook Pixel?
The Facebook Pixel’s goal is to make your advertising highly more effective by finding the right people to advertise to, and to also track if your ads are achieving their purpose.
Below is a helpful little video about what us and why you should use the Facebook Pixel.