To design a logo
Want to know how to design a logo like a professional? Well that takes years to master. This is why you seek a professional design agency in Adelaide such as Designlab.
However I can guide you to an easy and quick breakthrough of how we approach a logo.
First of all learn what a logo is & what it represents
Before you can design a logo, you must understand what a logo is, what does it represent and what is it supposed to do. A logo is not just a mark – a logo reflects a business’s brand by the use of shapes, fonts, colour, and images.
A logo inspires trust, admiration and recognition for a company and it’s our goal as a graphic designer to create a logo that meet its objective.
One must know what a logo is before continuing.
Read about what is a logo check out Wikipedia’s.
Understand The Principles of Effective Logo Design
Now that you know what a logo is, and what it represents you must learn about what makes a great logo; the basic rules and principles of an effective logo design.
1. A logo must be simple
A logo must be simple, it’s design allows for instant recognition and the logo should be versatile & memorable. A good logo features something unexpected without being overdrawn.
2. A logo must be timeless
An effective logo should stand the test of time. Will the logo still be effective in 10, 20, 50 years? A good one does.
3. A logo must be memorable
An logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
4. A logo must be appropriate
How you position the logo should be appropriate for its business. For example, if you are designing a a logo for restaurant, it would be appropriate to use a classy font & colour scheme.
5. A logo must be versatile
An effective logo needs to work across a variety of applications and mediums. Logos should be designed in vector format, this ensures they can be scaled to any size. The logo must also work in just one colour, as well as colour.
Learn Off Others Success & Mistakes
Now that you know the basic rules of good logo design, you can distinguish the differences between a good and a bad logo… By researching why other logos have succeeded, and why they have succeeded can give you a great insight into what makes a great logo.
A great example, is the famous Nike Swoosh. The logo was created by Caroline Davidson in 1971 for only $35 yet it’s still a strong, memorable logo and effective without colour. It’s simple and fast and represents the wing in the famous statue of the Greek Goddess of victory, Nike – something which is perfect for a sporting apparel giant. Nike is just one of many successful logos, think about other famous logos that you know about and check out their logos – what do you think makes them successful?
Check out Logo Of The Day, it has some successful and not so successful logos, worth a look.
Not So Successful Logos
We can also learn off logos that are not successful (look above in the picture or view these bad logo designs. Some logos can depict things that may have not always been noticeable to a designer or they are simply just bad design.
Establish the Logo Design Process
Now that you know what a logo is, what it’s principles and rules of logo design are, and what makes a logo successful we can finally begin designing. This is the hardest part and is its own topic in itself – Each designer’s logo design process is very different however check out The Secret Logo Design Process Of Top Logo Designers for a guide.
A logo design process usually consists of the following:
- A Good and Clear Design Brief
- Research & Brainstorming
- Sketching on Paper
- Prototyping & Conceptualising
- Send To Client For Feedback
- Revise & Add Finishing Touches
- Supply Final Files To Client
- Give Fantastic Customer Service
Learn The Software & Complete The Logo
After you have got your design ideas planned, it is usually a good time to begin learning your software (Adobe Creative Suite is the industry standard) but remember you can’t design a logo by just hopping straight onto the computer… brainstorm first!
After you have your initial sketches you can then usually jump onto a computer to start drawing your logo. After you have got a great concept you can send it to your client, get feedback, and (eventually) finish the logo.
If you require a quote or just want to chat to someone from our team contact Spiros on 0431 926 575.