Why-are-we-addicted-to-social-media

Why are we addicted to social media?

Social media is so engraved in our daily lives these days that we are ourselves are becoming a brand. We need to understand the psychology of social media and use that knowledge to bring our customers closer, give them more of what they want, and create better relationships. 

brand-audit-guide-thumbnail

Why do a brand audit?

Why do a brand audit?’ is something I constantly have to educate prospective and existing clients. Brand audits help businesses recognise their strengths and weaknesses, they create opportunities for improving, and find ways to help them stay relevant and move forward.

brand-promise

Why Do You Need A Brand Promise?

Why does a business need one? How would it make a business better? How does it relate to my brand strategy?

biggest-branding-mistakes

8 Biggest Branding Mistakes

When branding a new business or existing re-brand can be daunting without the proper knowledge or know-how, so it’s best you avoid our 8 biggest branding mistakes.

How branding adds value to your business

How does branding adds value to your business? A brand is so much more than just your logo. A brand is defined by how and why someone buys a product or service. This can include reputation, promotions, price point, communications and other areas.

succesful-branding

Why Consistency Is Important To Successful Branding

Successful Branding is the key to differentiating yourself from your competition, you see if you don’t create a brand promise around the reality that you live up to, your brand promise will be pointless.

What Is a Brand Identity?

A common mistake most clients make is they think a logo is their brand identity. Branding is so much more than a logo and your stationary or website. A brand identity influences your customers’ experience,  it’s a way to differentiate yourself from your competition.

Advantages Working with a Small Boutique Creative Agency

For a long time now big brands have worked with big creative agencies to work on their marketing, but lately what these big brands have found is they have top-heavy processes, people and systems. But lately there is a move towards a small boutique creative agency that can work more closely achieving your goals – at a fraction of the price.