8 Biggest Branding Mistakes
Here is a list of the biggest branding mistakes
When branding a new business or existing re-brand can be daunting without the proper knowledge or know-how, so it’s best you avoid our 8 biggest branding mistakes.
Businesses and companies have learned to follow their competitors, and those that have failed before them to uncover the true secrets of correct branding.
But, it is not as simple as just ticking a few boxes on a check list, and as many companies are well-aware, branding is continually shifting all the time.
Some of the biggest mistakes in branding have come from pure ignorance, and lack of initiative on the company’s part until its too late.
Below is a list of what we feel are the worst branding mistakes, and how we can help you effectively avoid them so to grow your brand correctly.
1. Poor business name
Building a brand on an unidentifiable name or slogan is your first mistake.
Businesses can make or break their reputation no matter what niche they may fall into with the wrong, or mislead name.
A appropriate brand names is essential to being recognised by your customers as well as your competitors.
Before starting a business, reconsider the name you have chosen to represent you in your market.
Building a company on the market without a proper name will end badly for your business.
A good tip is to choose name that flows naturally, represents what you sell or do, and doesn’t require a linguistics degree.
2. Not focusing on your brand’s vision
Any successful brand needs to establish their vision, and focus on long-term milestones which is an essential part of their success.
The primary goal of any company is to provide their customers with quality service, as well as making a profit whist doing so.
The more, bigger question is… how does a brand get to that point without losing their momentum along their brand journey?
By choosing their focus inside a niche they operate in, and ensure that they are offering something that no one else on the market is capable of offering.
3. Inconsistent design
Brands that not capable of differentiating themselves in a visual language often find themselves in the shadows of their better competitors.
The obvious example for consistent visual consistency is Coca-Cola, with its red and white colour palette that separates it from the crowd.
Everyone recognises a poster, advert or a cans that came from a Coca-Cola factory because of its consistent and proper branding style.
We can help you find ways to incorporate a colour scheme into your brand, and make sure that all the deliverables follow the same layout, style and colours.
This is what helps you stand out from the crowd without needing to hire any translation skills to do so – it is all in the visual style.
4. Not researching your competition
Your competition is your best and worst enemy when it comes to branding.
Companies can get ideas from their competitors for tips on what to do with their brands. but this can lead to a market that looks similar when it comes to a company that offers the same product and/or services.
Just remember your competitors is your direct rival, thus meaning that both of you are in business because you want to make a profit.
The worst thing that can happen is to repeat the mistakes of companies that have long since become irrelevant on the market due to their incompetent research.
5. Not communicating with your audience
While your audience will always have something to say about your company, its important to know when to listen to that feedback.
Giving your customers a direct method of how they can communicate their advice, support requests and opinions is a great way to boost your PR.
It can really help you find interesting insight about your business practice that can only be seen from the outside.
Make sure that you have social media pages and a customer support line for these particular type of requests.
It will not only put your business on the positive end with your customers, but also help build your brand and increase your profits.
Ignoring your customers only leads to one result, and that is something you do not want to find out!
6. Cutting your marketing budget
Marketing is one of the areas you do not want to cut your budget on when it comes to marketing your brand.
The most usual marketing platforms that everyone uses is social media. You should consider online and offline marketing.
For example if you are a local brand that sells products through retail chains, offline marketing plays a massive part in creating brand awareness around your business name.
If you don’t market yourself then people will not know about your service, which means your business will suffer.
Don’t cut on your marketing costs just because it is insignificant investment. It’s vital to any company succeeding. How will your customers buy from you if they don’t know you exist.
The money you invest into marketing will come back ten fold much sooner than you anticipated, making it a sure way of creating a buzz as well as building your brand.
7. Blending in with the competition
Every brand has to differentiate itself from their competition.
One of the worst mistakes you can make is copying too much from your competition without adding anything original to your brand.
This can only lead to disaster, not to mention possible potential copyright lawsuits that might happen depending how close you are.
To avoid this make sure that you have dedicated marketing staff to keep your brand safe guarded.
You should always have some in charge of making sure that your brand is on the right track when it comes to to remaining as original as possible.
Use the competition for tips, and learn from their mistakes.
8. Non innovation
A successful brands should always aim to evolve alongside their market, no matter how good their business model looks now.
This is because you need to be continuing to differentiate yourself from your competitors.
A brand’s aim is to ensure those are met, whether it is a new car or a unique web design template being used on a client’s site.
Innovation is progress, and a driving force of the global market and your brand is required to follow trends so it can stay relevant to your customers.
If you stay the same and ignoring the marketplace shifts it can have a devastating consequence should your competition upgrade it’s business model.
Keep the original idea of your brand alive via improved interpretations of global trends to provide maximum satisfaction for your customers and ensure your brand always stays relevant.
Make sure always to learn to avoid the mistakes other brands have made.
The only way forward is to trial and error methods, but risks should be minimal as much as possible.
This is the only way to grow and remain relevant for many decades to come.
For more information or help on how to avoid these branding mistakes contact DesignLab here.