The Top Animated Marketing Videos


The Top Animated Marketing Videos That We Think Rock!

The bar has been set. Animated videos like Tyson, GE, and McDonald’s are now tapping into animated marketing videos… it makes sense that the world’s best animated video production and explainer video companies have only gotten better.

The most important thing about video marketing is whether or not it helps you reach your marketing objectives. And quality is an incredibly important component of your video’s goals. If your animated marketing videos look like your 5-year old child made it – people are not going to take you’re business seriously.

You need to start simple – just visualise your target audience. What do you want your’e customers to think or feel? That’s your objective. Now break that objective down into small steps. This results in your content objective – a list of “mini objectives” that gets the audience from point A to point B. Next comes the creative part – coming up with visual elements to carry these content points.  These simple guidelines can help you start on your way.


We want to share some of our favourites from this year.

YouCaring Video

One of this video’s greatest highlights is its ability to reach viewers on a emotional level.

Autosoft Flex Connect

This is your a fantastic example of a classic explainer video excellence.


This video hits you with the hard facts and leaves you guessing how much longer you’ll be using actual coins to pay for a bottle of Coke.


Dropbox has been lord of the explainer video game. This marketing video is a reboot of that original DropBox message, and it feels as fresh and engaging as ever.

Dupont Food

Clearly a graphic designer has worked on this. This video is simple – bold lines, white and grey colours with splashes of red – but that’s what makes this video an amazing work of art. When an animator can make their work seem so effortless- you know they are a master of the craft.

Tyson Hunger Relief

We seriously love this video! How do you tell the story of a company’s huge donation milestones without it feeling too like they are showing off? You make it funny and heartfelt.

Big Presence

This is truly astounding work. They pioneered the “founder’s story” video by having Big Presence’s CEO provide the voiceover for this video.


Everything about this video says “WOW.”

Men’s Health

There is a monochrome palette that uses depths and angles… they take a concept like flatulence and turn it into a highly educational and engaging topic.

Onward Internet

This by far is our favourite marketing video of the year. You have never seen anything like it. Until you watch it again!


Why We Think Animated Videos Are The Most Effective Marketing Tool


Why We Think Animated Videos Are The Most Effective Marketing Tool

There is no doubt that video is quickly becoming the most powerful and effective marketing tool for online businesses, and this is why we believe why:

Video Increases Conversion Rates:

Studies are showing shoppers who viewed video were 175% more likely to make a purchase. Now, those are pretty good odds!

Video Improves Customer Satisfaction

Video is easy to understand, so it helps the customers understanding of services and products.

Video Can Help Boost The SEO Of Your Website

There is no doubt that video help boost your website’s SEO (search engine ranking) because most search engines will always give preference to sites that include videos, and usually because sites with videos receive backlinks.

What’s The Best Kind Of Video To Market Your Business?

Videos are most effective when they’re simple, short, simple, extremely informative and sometimes funny!

Advantages of Animated Videos:

1. Animated Videos grab attention and are eye-catching.

Animation uses simple shapes, bright colours, and regular movement to keep your viewer’s attention glued to the video. We automatically want to watch it – that’s why as children we love cartoons.

2. They Are Easy To Understand

Animation is perfectly suited to impart information is a clear and simple manner. Your video can include graphs, charts and statistics that will be easily understood because they move and flow along with a voice over.

3. Videos Can Be Used For Any Product

Animation can make a complex topic more interesting. A fantastic example is the Ben Affleck’s Oscar-winning film “Argo”, which uses a cartoon/animated sequence as an introduction to the history and politics of Iran.

4. They Appeal To Everyone

Unlike human actors, animation does not age, or is not does not distinguish between races.  As the Internet increasingly becomes a global marketplace, you want your videos to appeal to all types of people in all places all over the world.

5. Animation Can Be Excellent For Branding

Video Animation allows you to incorporate logos and brand images into your video. With animation, your actors can evolve without changing, this allows you to build recurrent themes and brand icons over a series of videos.

6. Animation Can Be Professional

As online videos become more popular, the Internet is flooded with poor-quality, homemade movies from dodgy people.

No matter what your business is, animated videos are one of the smartest investments you can ever make. So what are you waiting for? Contact us to plan your video!