Content is King #3: Yoast is the SEO King


Yoast is one of the most famous WordPress SEO plugins. Most of the technical aspects of SEO you need to do actually are covered by Yoast.

Everyone these days are trying to rank their website’s content higher in Google. There are marketing firms earning a great deal of money in relation to the most notorious digital term these days, “SEO optimisation”, but if you do some heavy research you can do this yourself with one of the best SEO applications Yoast.

We believe that Yoast is the most complete SEO solution for your WordPress site. With a bunch of features and options this plugin provides an alternate to the users of another famous SEO plugin named All in One SEO Pack.

Some of Yoast’s awesome features are:

  • Post title and meta description meta box to change these on a per post basis.
  • Google search result snippet previews.
  • Focus keyword testing.
  • Meta Robots configuration.
  • Permalink clean ups, while still allowing for Google Custom Search.
  • Breadcrumbs support, with configurable breadcrumbs titles.
  • XML Sitemaps
  • .htaccess and robots.txt editor.
  • Ability to verify Google Webmaster Tools, Yahoo Site Explorer, and Bing Webmaster Tools

But as good as Yoast is, you still need to start from the ground up.

The first step in optimising any website for a search engine is to start thinking about the searching strategies of your audience.

What search strategies do they have?

Which search terms will they use?

These questions are the beginning of your keyword research. Keyword research is actually the basis of all search marketing. You have to know which search terms people use when looking for your website or product.

What makes your website unique?

What idea or product do you ‘sell’ ?

And why should people buy this from you?

Make sure your mission is clear in your mind as well as on your website. You want to be found on the terms that fit your site. You want to be found by your potential customers. Ranking on terms that don’t fit your site, will result in a high bounce rate (visitors immediately leave your site, because your site is not what they expect it to be).

A high bounce rate indeed indicates that your website does not fit the search needs of customers and Google could well adjust the ranking after high bounce rates. A high bounce rate could eventually lead to a lower ranking in Google.

Next week we will discuss in detail more about SEO planning and marketing for your site.


Content is King #2: Is SEO Dead?


SEO isn’t dead; it has evolved and now requires descriptive keywords, as well as engaging content to help your online marketing succeed.

Quality content is very important when it comes to today’s marketing online. But it hasn’t replaced search engine optimisation (SEO). What has happened is that SEO doesn’t work without good, quality content. Your website and its content still needs to include rich keywords that your target market uses to search for your services or products, but stuffing your pages with keywords will see your page penalised by Google, which means it will rank low.

What we really should title this blog is: “Keyword Stuffing is Dead, Long Live King Content!”

Search engines i.e. Google, look for content based on the words the online user enters and then returns what it thinks deems most relevant in the search results. These results are still based on programming and algorithms.

So to optimise your website’s, you still need the proper keywords as well as engaging, well-written, well-researched and informative content. But, you can’t just write great and informative content, with a few keywords and hope for the best.

What you need to do is create content that converts your readers into actors, readers that do something, react to your content. Some ways are to make them to sign up for your newsletter or download your free e-book, in exchange for giving you their e-mail address so you can send them newsletters, and possible marketing e-mails. They could share your video from their social media sites, so that you can hopefully reach more people and possibly get more followers. They may even – buy from you.

Here are some ideas to get your customers to act:

  • Have you ever though of going back through some of your old posts and see if you can re-link them to newer posts. (This is best to do this with your most popular older posts). Doing this can help your readers of older posts read newer posts, plus Google really loves it when inside links do this.
  • Look carefully at your calls to action headlines. Check to see if any links are getting clicked on. Then possibly tweak the calls to action of those pages where the few people act.
  • Your page load should be no more than three – four seconds. These days people have exceptionally short attention spans. If you want people to click a link on a page or give you their e-mail, they have to stay on your page. “Long” loading time means people could leave your site.
  • Use your old content in new ways. Take your posts and maybe turn them into an e-book, or any case studies. If you have a long post on an interesting topic, think of re-writing it into two or three posts.

SEO isn’t dead. It’s just changed. For the better we think. Google has forced marketers and SEO companies to do what they should have been doing from the start: provide engaging, informative, and trustworthy content.


Content is King #1: Video – The future of content marketing


There is no doubt Content is King! Are you stuck for ideas and content for your online platforms?

Whether it be updating your blog, creating new Facebook posts, tweets, Instagram posts or LinkedIn updates, just to name a few, we have learned in conversations with our clients we have learned that coming up with content is one of the toughest (and most time consuming) aspects of online marketing.

For the next couple of weeks we are going to write a different blog to help you, and our clients in learning about writing quality content for their website. This week we are going to look at how video can really boost your SEO performance.

Let’s begin…..

Not only did video kill the radio star, it’s now aiming for online marketing. Already a key entertainment and information medium, studies predicts video will account for 75 percent of all consumer Internet traffic by 2018. Video IS the future of content marketing, and the future is now. This now means it’s no longer a luxury, but more of a necessity for all businesses to include it in their marketing strategies i.e websites, Facebook, Twitter, etc .

Here are some more reasons why your business needs videos:

Effective information tool

Constantly writing content is unavoidable these days. This means you have to hit the nail of the delivery if you want your message to stick. Video makes that much easier. 85 percent of Internet users remember watching a video in the past month.

Perfect for decision making

Potential customers don’t have time to look through heaps of text. They want to know what is important so they can make their decision and move on to the next. According to Forbes, 75 percent of executives will watch work-related videos at least once a week. And 65 percent visit the marketer’s website after viewing the video.

Powerful reach

Content marketing’s purpose is getting a message in front of your potential audience. And video is the quickest way to get your message in front of as many people as possible. Video content gets shared like no other, with audiences larger than any other. YouTube alone receives more than 1 billion unique visitors every month. You won’t reach everyone, but with the right content, you can reach the right audience for your business. The goal is to create something that your viewers will want to share with their friends or customers. Engage viewers and they will engage others, fueling organic and meaningful brand interaction.

Quickly establishes personality

Your website should display personality and culture, but it probably takes reading through a few articles and a handful of posts before your customer gets a good sense of what you are about. Most people don’t have the time these days. But with video, it’s immediately laid out in front of their eyes. The script you use, the way it’s shot, the aesthetic you promote — it all reflects your company’s personality and culture in a matter of seconds. And if folks like what they’re seeing they’re that much more likely to invest elsewhere in your website.

Made for mobile platform

Worldwide, more users access the Internet via their smart phone than any other kind of device, and that gap is likely to grow. So, clearly, the content you produce should be made for mobile. Today’s consumer is an impatient bunch. With video, all you have to do is hit play. You can consume on the move, pause if you need to, rewind if you want. Exactly the freedom you want on your mobile device.


Adelaide Festival Signage

Last Friday February 27th 2015 saw the opening night of the 2015 Adelaide Festival, and we got to be part of a very special VIP cocktail reception followed by an amazing extraordinary show named Azimut. And at 9m, Blinc was switched on at the banks of the River Torrens, which saw the area transformed into an outdoor digital art party (see video below).

For us at DesignLab it has been another successful year being part of a design team whose skills are on signage as well as other services such as graphic design. This year we worked again with Visualcom who are one of Adelaide’s largest and best signage installers. Signage plays a very important role in the Adelaide Festival, we design and develop a lot of different materials such as bus and trams wraps, bus shelter posters, corflutes, large street signage, car decals and much more!

As a business are you aware that your signage is vitally important?

Yes it is! When you stop and think, it makes sense that signage is crucial to your business. In many cases your signage is the first thing a potential customer sees about your business.

Every business has competition… whether it be a little or a lot, and to stay ahead of the pack in a competitive world of business in the 21st century, you need to communicate with prospective customers through your signage, by making sure you are sending a clear message effectively and quickly that says your business is the best choice for them.

What Signage Can Do For Your Business!

Here are some of the basic things good signage can do for your business:

  • Encourages impulse “stop and shop” customers
  • Bolsters and reinforces your other media marketing techniques
  • Helps to make future sales by letting people see your business is there

Signage can be very effective at building your business if you incorporate your corporate identity that help identifies what your business is about. One benefit of branding with signage is that once your logo and brand is firmly established in a locality, it helps reduces the amount of money you need to spend on other advertising. Signage offers an economical and highly effective way of presenting and reinforcing your message to the public.

Whatever type of signage you use for your business, it needs to be carefully designed so that you will reap the maximum benefits of attracting potential customers. DesignLab are always ready to help you create the ideal signage for your business.

To make sure your business makes the best impression, contact DesignLab for all of your signage needs!