Making your website easy to navigate can be the difference between keeping visitors or losing them to your competitor’s site. A cornerstone content is a important factor in keeping traffic within your site and improving your user experience.
Google is constantly keeping us on our toes with all their algorithm updates, but one thing that has stayed pretty consistent for marketers looking to optimise their websites for the search engines is keyword research. Well, the need to do keyword research has stayed the same. How you actually do it hasn’t. What is keyword research? Keyword research is when online users use keywords to find and research search terms that users enter into search engines. The knowledge about these specific search terms can help inform content strategy, and marketing strategy. Below is a keyword research process you can follow to help you come up with a list of words you should be targeting. This way, you will be able to establish a strong keyword strategy that helps you get found for the search terms you actually care about. How do […]